Cross-Platform Forum
Leaders & Committee Members

Leader

Gian Fulgoni
Executive Chairman & co-Founder, comScore, Inc.
Bio »

ARF Theme Leader
Marc Rappin
Jasper Snyder
EVP, Research & Innovation: Cross-Platform
Bio »

Committee Members
Paul Banas
Paul Banas
Director, Consumer Insights & Strategy, Kraft Foods
Bio »

Ronny Bindra
Ronny Bindra
VP, Global Analytics, Mondeléz
Bio »

Neil Canter
Neil Canter
President, Global Analytics Consulting, Nielsen
Bio »

Jane Clarke
Jane Clarke
Managing Director, CIMM
Bio »

Jason Miller
Jason Miller
Director, Product Management, Google
Bio »

Kate Sirkin
Kate Sirkin
EVP, Global Research Director, Starcom MediaVest Group
Bio »

Craig Stacey
Craig Stacey
Director of Research, NYU, MProductivity
Bio »

Cross-Platform

The mission of the Cross-Platform Forum is to inspire successful consumer-centric advertising, marketing and media research in an increasingly fragmented media landscape. Specifically, the ARF Cross-Platform Forum will:

  • Explore and demonstrate when, how and why today’s consumer uses different media
  • Develop and evangelize approaches on how best to measure the consumer’s use of different media platforms
  • Explore what the implications of current consumer behavior are for cross-platform media planning and buying
  • Showcase best and leading practices of how to comprehensively measure the effectiveness of cross-platform advertising and translate this into successful decision-making 

 

Upcoming Meetings

ARF West Presents - Making the Impossible Possible: Meeting the Cross-Platform Challenge

Wednesday, Nov 12, 2014 2:00PM - Nov 13, 2014 6:00PM ET

 

For more information please visit our microsite.

 

Location: San Francisco - TBD

 

Wednesday, November 12

Programmatic buying is fundamentally shifting the way that advertising inventory is bought and how advertisers connect with consumers. It’s attracting an increasingly bigger share of advertising budgets. But beyond the buzzword it’s still a mystery to most marketers. Take your knowledge of programmatic buying from beginner- to expert-level and learn how to use programmatic to drive growth for your business today and in the future.

 

Thursday, November 13

To stay relevant in today’s fast-paced world, today’s marketers and researchers need to have the latest data on cross-platform consumer media usage at their fingertips. In order to keep their jobs and make the right decisions as billions of dollars are poured into marketing analytics, they also have to know exactly how their advertising is performing across different media types and platforms. Get the tools to deliver leading-edge cross-platform advertising and measurement today. Be inspired by the world’s most innovative advertisers and their paths to success, connect with industry experts to uncover their perspectives on key issues and find your tribe to discuss the inside track. Plus, learn from game-changing original ARF research that will drive growth for your business.


Forum Details

ARF Forum sessions are closed, member-only sessions and cannot be covered by the press without prior approval from the ARF President and CEO. Learn more about the benefits of ARF membership.

Meetings are listed in Eastern Time and held in our New York City office unless otherwise noted.