The ARF, Advertising Research Foundation

Measuring Engagement – Audience Metric Exerts Increasing Influence on Ad Spending
Global Advertising in the Digital Age: Five Questions for Google and Microsoft
The ARF David Ogilvy Awards Winners
Advertising and Social Change

Measuring Engagement – Audience Metric Exerts Increasing Influence on Ad Spending

Broadcasting & Cable’s Robert Marich reviews the ways Engagement concepts are influencing media buying, and discusses the central role played by the ARF through its Engagement research program and recently formed Engagement Council (link to Council).

Editorial: One Size Does Not Fit All, Or Does It?
Multicultural Marketing and the Reasons Why

ARF Taps New Research Chief

Leading consumer product research executive Joel Rubinson joins the foundation, as it emphasizes brand-focused investigations. Read More
Study: B2B Events Build Brand Value -Mediapost

New ARF research puts to rest the debate over whether this type of advertising boost long term sales. Read More