AM 3.0 Sets a New Research Agenda
Conference co-chair Richard Marks of TNS looks back at highlights of the event.
Given its record attendance, it’s not surprising that AM 3.0 is still generating buzz, whether it is about the future of word-of-mouth marketing or Google’s new TV ads. The ARF audience measurement conference on June 24 and 25 attracted nearly 600 professionals, with a higher turnout than last year from the international research community.
“People were remarking that it’s not a cliché – it really is an interesting time to be in research,” said Richard Marks, global head of TNS Media Research and co-chair of the conference. “You can’t stand still for a moment. You’d almost be scared to go on holiday.”
We caught up with Richard for a look back at what made this conference so newsworthy.
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Advertising Week 2008
People are Thinking. Are you Listening?
MONDAY, SEPTEMBER 22, 2008
10:00AM–12:00PMEvent details coming soon. Mark your calendar, and please check back.
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Audience Measurement 3.0
JUNE 24-25, 2008
Millennium Broadway Hotel – New York CityThe ARF’s Audience Measurement 3.0 examined the most urgent industry measurement need – getting out in front of the consumer. The challenge for audience measurement is keeping up with the consumer, not technology.
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The ARF Annual Convention + Expo
MARCH 31–APRIL 2, 2008
Marriott Marquis – New York CityRapid-fire marketplace changes. Empowered consumers. Diverse and diffused media choices. Competing metrics. Compressed time. Greater accountability for greater returns. This is the demanding world of advertising and marketing where one uninformed decision can mean the difference between profit and loss. The 2008 ARF Annual Re:think tackled the tough issues facing marketers and advertisers today.
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The ARF David Ogilvy Awards
Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards annually celebrate his spirited advocacy of research in making good advertising better.
WEDNESDAY, OCTOBER 15 • 12:00-1:00PM Eastern
Fall TV Season: Advertising Hits and Misses
Presented by BrandIntel
