QeP Workshop – Attend on September 22
Are you sure your online research is valid?
If you and your research partners take the ARF Online Quality Enhancement Process (QeP) Workshop ... you will be. Join over 30 companies who have so far participated in the Pilot Study or a Workshop. If you missed the August 12 Workshop, attend our next on September 22.
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Advertising Week 2010
SEPTEMBER 27 – 29, 2010
New York CityJoin us for five ARF councils held during Advertising Week.
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ARF Industry Leader Forum: Discovering Consumer Insights
THURSDAY, OCTOBER 28, 2010 • 8:00AM-6:00 PM EST
The New York Athletic Club • New York City
180 Central Park South (corner of 59th Street & 7th Avenue, facing the park)
Can you imagine a world where the CEO views consumer insights as the most profitable oxygen to drive strategy? Where the head of research sits at the head of the table in the CEO’s kitchen cabinet? Where research buyers pay research sellers on the basis of the value of the insight? Where research that just validates is reduced to a small portion of the budget rather than the 80% it is today? Where the future skills or successful researchers begin to include story-telling, anthropology, behavioral economics, and data x-ray vision. Many research industry leaders are not only imagining such a world, they are already working towards it and at the ARF ILF 2010. Those leaders will share the vision that is taking them forward.
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WEDNESDAY, SEPTEMBER 15, 2010 • 12:00-1:00PM EDT
AM5.0 Keynote: The Media Landscape: Measuring The Human Experience
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WEDNESDAY, SEPTEMBER 22, 2010 • 12:00-1:00PM EDT
Online Ad Insight ... Who, What and Why?” New Approaches to Online Advertising Effectiveness & Efficiency Measurement
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WEDNESDAY, OCTOBER 6, 2010 • 12:00-1:00PM EDT
Creating Online Communities ... You Have Need and the Tools!
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THURSDAY, OCTOBER 14, 2010 • 12:00-1:00PM EDT
The Marketing Mix Modeling Breakthrough: A First Look at GfK MRI’s Granularity
