Free Video Webcast of AM4.0 Keynote Presentations Live From Re:think 2009
Experience breakthrough thinking from the ARF’s Audience Measurement 4.0 from wherever you are in the world, live and free of charge.
Wednesday, June 24 • 8:20am–9:00am EST
Keynote: Crisis Measurement
Alan Wurtzel – President of Research and Media Development, NBC Universal
“The current economic crisis has rocked the media industry. But there is another looming crisis …It’s the crisis in measurement. You can’t sell what you can’t measure, and unfortunately our measurement systems are not keeping up with technology and consumer behavior. We’re at a defining time in our industry’s history and we need to seize the opportunity to create new measures for a new media age. If we waste this opportunity, it’s at our collective peril.”
Alan Wurtzel will expand on these comments from his Adweek article and discuss the dire need for new metrics.
To view the keynote presentations, simply register at Scribe Media.
Video Streaming is provided by Columbia University’s Strategic Communications Graduate and International Executive Education Programs.
Order the entire event video download »
Read More
-
Audience Measurement 4.0
JUNE 23-24, 2009
The Millennium Broadway Hotel – New York CityThe way consumers use media is changing at an unprecedented rate. Knowing the latest developments in audience composition and measurement across platforms is critical to ensuring your company’s money is spent most effectively. Get up-to-the-minute on the latest evaluation approaches and technology at The ARF’s Audience Measurement Symposium.
WEDNESDAY, JULY 8, 2009 • 12:00-1:00PM Eastern
Quick, Cost-Effective, Detailed Insights: Introducing the New Optimum!nsight
