Multicultural Category Added to Ogilvy Awards; 2009 Nominations Now Open
New York, NY – September 25, 2008
The prestigious David Ogilvy Awards for Excellence in Advertising Research are presented annually by The Advertising Research Foundation (ARF). To mark the 15th anniversary of the awards, Robert Barocci, President and CEO of The ARF, today announced a new Multicultural category award.
“Adding the Multicultural category to the David Ogilvy Awards is a natural progression as multicultural research continues to play an important role in advertising,” stated David Burgos, Vice President, Multicultural Practice, Millward Brown, and co-chair of The ARF Multicultural Advertising Council. Burgos has led the initiative with The ARF in an effort to raise awareness of the importance of multicultural marketing and strategy overall. “The addition of this new category reflects the fact that the multicultural segment is one of tremendous growth and purchasing power, and requires targeting strategies and campaign development that work in tandem with the mainstream rather than in silos,” said Burgos.
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Stephen Kim (Chair) – Global Marketing Director, MSN
Stephen Kim is responsible for leading the company’s efforts to expand understanding of the effects of digital advertising around the world. Most recently, Stephen’s group has broken new ground in areas ranging from advertising ROI measurement, cross media optimization, social media marketing, streaming video efficacy, and in-game marketing
The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
