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White papers, research reports, ARF books, and special Journal of Advertising Research publications!
The ARF presents and shares its knowledge through a variety of formats. In addition to hosting events and forum meetings, we publish books, white papers, journals and reviews.
Listen First: Turning Social Media Conversations into Business Advantage and The Online Advertising Playbook are available through Amazon.com. Learning from Winners, Market Research Matters and The ARF Listening Playbook are available via My ARF.
The ARF’s Engagement Initiatives generated a series of papers that define engagement and report on groundbreaking research studies that demonstrate the value of the engagement approach. All are available on My ARF.
Standards and Guidelines
The ARF publishes standards and guidelines for conducting research that are invaluable for advertising researchers of all levels.
ARF reviews the methodologies of leading research companies in order to provide purchasers and prospects with a fact base that can be incorporated into their decisions.
|Knowledge at your fingertips|
How can I get smart in a hurry?
How can I keep up with all the industry news?
Morning Coffee »
Where is the best advertising research published?
Journal of Advertising Research »
How can I tap the ARF for questions and answers?
Join the Conversation in our Community »
Where can I view ARF video presentations?
The ARF Video Library »
Who can I talk to?
Contact us for Knowledge Center Requests and Custom Research Services »