Board of Directors
Executive Committee

Robert Atencio, Pfizer
Artie Bulgrin, ESPN, Inc.
Colleen Fahey Rush, Viacom Media Networks
Gayle Fuguitt, The ARF
David Poltrack, CBS Vision
Debra Pruent, Chief Operating Officer, GfK Consumer Experiences
Kate Sirkin, Starcom MediaVest Group

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ARF Board of Directors

Board of Directors – Executive Committee

David Poltrack (Chair) – Chief Research Officer, CBS Corporation, and President, CBS Vision

In January 2006, David F. Poltrack was promoted to Chief Research Officer, CBS Corporation and President of CBS VISION where he oversees all research operations at CBS Corporation. CBS VISION is a new research unit designed to explore and offer insight on emerging technologies, media consumption patterns, and advertising value in the media marketplace. He also designed and oversees TELEVISION CITY at the MGM GRAND, Las Vegas. This state of the art Research Center provides ongoing consumer feedback concerning all programming and new entertainment technologies. He joined CBS in 1969 as Manager, Marketing Services, CBS Television Stations, National Sales. After holding various positions within CBS Television Stations and the CBS Television Network, he was promoted to Executive Vice President, Research and Planning, CBS Television in 1994.

Poltrack is past chairman of the Media Rating Council (MRC), a trustee and member of the executive committee of the Marketing Science Institute, past president of the Market Research Council, vice president of the Advertising Research Council, and a member of the National Association of Television Arts and Sciences. He is past chairman of the Advertising Research Foundation, and a former member of the board of the International Radio and Television Foundation (IRTF).

He is winner of the Hugh Malcolm Beville, Jr. Award presented by the National Association of Broadcasters (NAB) and the Broadcast Education Association recognizing his significant contributions to the design, use, and understanding of broadcast audience research. In addition, he is author of Television Marketing: Network, Local, and Cable (McGraw-Hill), and has published several articles in various professional journals.

As Adjunct Professor at New York University, he teaches courses on the graduate level at both the NYU Stern School of Business and the Steinhardt School of Education. He also teaches at the Columbia University Graduate School of Business, and is a visiting professor at Cheung Dong Graduate School of Business, Beijing, China. He is a graduate of the University of Notre Dame (B.A., magna cum laude, History) and New York University (M.B.A., Marketing).

Debra A. Pruent (Finance Chair) – Chief Operating Officer, GfK Consumer Experiences

Debra is Chief Operating Officer of GfK Consumer Experiences and a member of the GfK SE Management Board.   She is responsible for the company’s global custom research business and plays a lead role in M&A activity for this sector, including GfK’s most recent acquisitions of Knowledge Networks and Bridgehead International.

Debbie has significant experience in the market research industry. Prior to her current role she was COO of GfK Custom Research North America and Chief Executive Officer of NOP World Automotive US, which was acquired by the GfK Group in 2005. During her professional career, she has built up a strong track record in marketing and consultancy within automotive market research, both on the client and the research institute side. After ten years with General Motors, Debbie joined automotive market researchers Allison-Fisher International in 1991 as a partner, which later became a part of NOP World.

Debbie holds a B.S. in Mathematics and Computer Science from Wayne State University in Detroit, Michigan and an M.S. in Applied Statistics from Oakland University in Rochester, Michigan where she also lectured in the Department of Mathematics.  She currently serves on the Advertising Research Foundation’s Board of Directors and is actively involved in helping to shape the future of advertising research.

Debbie has built up extensive M&A experience within the Market Research industry from a variety of perspectives throughout her career. This includes both actively selling a company (Allison-Fisher bought by UBM) and being acquired (as part of NOP World acquired by GfK). In addition, since becoming part of GfK in 2005, she has had a hands-on leadership role for multiple integrations in the US and, since 2008, Management Board- level responsibility for the strategic screening, negotiation and purchase of companies to complement GfK’s global portfolio.

Robert Atencio (Secretary) – Global Vice President of Consumer Insights, Pfizer

Robert is currently the Global Vice President of Consumer Insights for Pfizer Consumer Healthcare, overseeing Insights for some of the top selling OTC brands in the world.  In this role he is responsible for Global Franchise Insights, Global Analytics, Global Shopper Insights, and Global Switch Insights.

Robert has gained tremendous experience as an Insights leader for some of the most admired companies in the world. Previous to Pfizer, Robert was the Vice President and Officer of Insights and Customer Strategy for Wal-Mart stores U.S.   He has also had meaningful experiences working for  Coca-Cola in both the Fountain and Bottle/Can Divisions, and at Frito-Lay where he was a Director leading Insights for their largest brands.  Robert began his career in the Market Research Department of Procter & Gamble working in the Paper Division.

Over the last eight years, Robert and his teams have won six ARF Ogilvy awards for advertising research excellence, and in 2009 he received an ARF Great Minds award.  He is a past member of the University of Texas at Arlington MMR Advisory Board and is a member of the National Society of Hispanic MBAs.  Robert has an M.B.A. from The University of Texas at Austin and a B.A. from New Mexico Highlands University where he was named a Distinguished Alumnus in 2011.

Kate Sirkin (Agency) – EVP, Global Research Director, Starcom MediaVest Group

As a 20+ year -veteran of the media business, Kate Sirkin, executive vice president and global research director, Starcom MediaVest Group (SMG), oversees a massive worldwide budget as she manages emerging media trends, data and support for SMG clients, initiates proprietary studies and acts as the company’s voice on critical media issues. A native of England, she joined Leo Burnett’s London office in 1988 as a media researcher and moved to the head office in Chicago in 1997. Throughout her career, Kate has spearheaded a number of research initiatives that have helped to expand the field of media research, from early investments in brainwave monitoring to evaluate impact on attention levels to tv programs and commercials and eye tracking in pursuit of optimal OOH placement and content, to television optimization, single source analysis and fusion. Kate has also developed parameters to determine the value and effectiveness of advertising in big-ticket TV events (i.e. Super Bowl, Oscars and the Olympics.).

Kate’s’s current role provides her the opportunity to develop strategic alliances with key players in the industry that can help support SMG's leadership in the market. She is currently working on improving the way the industry thinks about diversity measurement, developing applications that help delivery more effective human focused brand experiences and partnering with the large portals to generate new knowledge that really optimizes the digital recommendations and measurement solutions that we provide for our clients brands. She is a founding member of MASB (Marketing Accountability Standards Board), past executive and board member of the ARF and part of the executive board of CIMM. Kate is also on the Print and Digital Research Forum Program Committee and a regular speak at this event. Kate was promoted to the SMG board in March 2005.

Artie Bulgrin (Media) – Senior Vice President, Research + Analytics, ESPN, Inc.

Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides multi-media and consumer research services to all divisions of the company on an international basis. In early 2008 Artie added responsibility for ESPN’s Digital Media Analytics group. This group is now fully integrated with Research and the department is now known as ESPN Research + Analytics. ESPN Research + Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. In addition, Artie supervises ESPN’s interest in the ESPN SportsPoll - a service of TNS Sport, and Disney Media Networks’ Media and Advertising Lab. The goal of Artie’s department is to provide reliable data and insights to grow the ESPN brand, increase audiences, and develop new sales opportunities.

Preceding ESPN, Artie was Director, Research and Sales Data Services at ABC National Television Sales, Inc. since 1989. He started his career at Nielsen Media Research where he worked from 1981 to 1989, rising to the post of Vice President, Service Development. Artie is active in many industry organizations and is a frequent public speaker. He is a past president of the Radio and Television Research Council and former chairman of the Media Ratings Council and the Advertising Research Foundation. Artie remains a board member of the ARF and serves on its Executive Committee. Little known fact: In 2002, Artie hosted a prime time TV program on ESPN called “The Focus Group” which engaged real fans in discussion and debate about topical sports issues.

 Colleen Fahey Rush (Past Chair) – Chief Research Officer, Viacom Media Networks

Colleen Fahey Rush is Chief Research Officer for Viacom Media Networks. In her role, she oversees Viacom Media Networks' research groups, leading the company in cultivating insights into its target demographics from kids and teens, to young adults, men, boomer and LGBT audiences. Her work informs Viacom Media Networks' programming strategy and its efforts to create the most compelling content across every screen. She has been instrumental in ushering in Viacom Media Networks' groundbreaking research on engagement, championing a greater understanding of consumer behavior and performance metrics across new and emerging platforms, and proactively sharing audience insights with the company’s distribution and marketing partners.

Rush began her career at CBS, holding a series of positions at the company’s O&Os and broadcast network. She went on to serve as Director of Research at Telemundo, before becoming Associate Partner and Director of Research at J. Walter Thompson. Rush joined Viacom Media Networks (formerly known as MTV Networks) in 1996, where she served most recently as Senior Vice President of Research for VH1/CMT before her current position.

Rush is a member of the CTAM Research Committee and she sits on the steering committee of Nielsen’s Council for Research Excellence. She holds a B.S. in Communications from Cornell University and an M.B.A. from New York University’s Stern School of Business.

 Gayle Fuguitt - President & CEO

Gayle Fuguitt became the first woman to lead The ARF when she became CEO and president in April 2013. She spent 32 years at General Mills, where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of The ARF from 2005 to 2012. She earned her B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she remains a trustee at the Minneapolis Institute of Art. Gayle was inducted into the Market Research Council, Inc. (MRC)’s Hall of Fame in 2014.


Board of Directors – Advertiser

Natasha Hritzuk – Global Director of Insights and Analytics, Microsoft Advertising

Natasha joined Microsoft as the Global Director of Insights and Analytics for Microsoft Advertising - a newly created role. She comes to Microsoft from General Mills UK & Ireland where she was Head of Category and Consumer Insights for 5 years. At General Mills, Natasha ran a team of insight managers tasked with delivering insights to drive a range of marketing and sales initiatives including communications development and execution, new product development, consumer and shopper targeting and category visions. Prior to General Mills, Natasha worked for Wirthlin Worldwide, a communications and branding research agency, in both the London and New York Offices. Natasha has a Ph.D. in Political Behavior and Psychology from Columbia University.

Joan M. Lewis – Global Consumer & Market Knowledge Officer, The Procter & Gamble Company

Joan M. Lewis is the Global Consumer & Market Knowledge (CMK) Officer at Procter & Gamble (P&G). Within P&G's broad focus on consumers, CMK plays the primary role in leading consumer understanding, which includes deep consumer insight as well as expert market understanding. Every year, Joan's organization makes more than five million consumer contacts in about 100 countries, and invests in more than 20,000 consumer research studies. She oversees about 1,300 global CMK professionals, employed in more than 50 countries, who deliver insights that drive competitive advantage in P&G's strategies, portfolios, innovations, brands, and in-market activities.

Joan joined P&G in 1987, and she has touched virtually every area of P&G's business in her experience with the Company. She worked in the Paper and Health Care divisions, and spent several years in Europe. She has also led consumer research efforts for several developing markets, the North America Market Development Organization, the Feminine Care Global Business Unit, and P&G's Global Operations. Joan was recognized by Advertising Age magazine as one of the "Top 25 Women to Watch" in 2010. She is a member of the Singapore Economic Development Board-Consumer Insights International Advisory Panel, and she serves on the Miami University (Ohio) Business Advisory Council. Joan is a native of Cincinnati, Ohio, and a graduate of Miami (Ohio) University. She lives in Cincinnati with her husband and two young sons.

Vipin Mayar – Senior Vice President, Customer Knowledge & Strategic Insights (CK&SI), Fidelity Investments

Vipin Mayar leads a central customer and marketing insights organization at Fidelity Investments focused on delivering data driven insights for driving customer loyalty and business growth. Previously, Vipin was the global head of McCann Worldgroup’s data and analytics practice consisting of over 300 data and marketing professionals. He was a member of the McCann Global Board and a recipient of the HK McCann Leadership Award for extraordinary excellence in analytics. Vipin was selected in the 2010 iMedia Top 25, an annual list of 25 thought leaders in the field of digital marketing. He recently authored a book, published by Wiley & Co on driving measurable ROI through Performance Measurement and Engagement across all major digital channels, including Search, Social, Mobile, Video, Display and Email.

Vipin is a recognized industry expert in CRM, marketing research, analytics and digital marketing. During the past 20 years he has been responsible for creating industry leading CRM programs, database platforms, research, launching marketing mix and online optimization models. His unique experience spans the client, consulting and agency side. He has been a service provider to AARP, Department of Defense, US Army and several Fortune 500 Companies that include Dell, Microsoft, Intel, Verizon, Time Warner Cable, Coke, J&J, MasterCard, American Airlines, Nestle, General Mills, iShares, AT&T, Showtime, General Motors, Kohl’s, BMS, Whirlpool, PACCAR and Exxon Mobil. At Bank of America, Vipin led a central research and analytics organization, $55 MM marketing program budget, 130-person team of marketing professionals and helped direct over a $1Billion of marketing investments. As Vice President Sales & Marketing, Vipin led efforts at Fidelity Investments to create sales and marketing programs, technology & tools, and analytics for its B to B partners. Vipin has been a keynote speaker at industry conferences including the American Management Association, OMMA, Retail Financial Services Best Practices Conferences, and the Marketing Services Institute. He graduated magna cum laude with an MBA in Finance and Marketing from Tulane University and an undergraduate in Chemical Engineering from the prestigious Indian Institutes of Technology (IIT), Delhi.

Andy Norton Andy Norton – Executive Director of Global Market Research, Competitive Intelligence, and Volume Forecasting, General Motors

Andy Norton is currently the Executive Director of Global Market Research, Competitive Intelligence, and Volume Forecasting for General Motors. In his Global Market Research role, he is responsible for all primary and secondary consumer research globally in support of the development of GM’s future products, advertising, communications, pricing, and marketing strategies. In his Competitive Intelligence role, he leads a team that tracks the future product, powertrain, and strategy actions of GM’s global automotive competitors. In his role in Volume Forecasting, Andy is responsible for the development of demand forecasts in the U.S., and for integrating all global GM demand forecasts as an input to the creation of business and capacity plans.

Stan Sthanunathan – SVP, CMI, Unilever

Mr. Sthanunathan is currently SVP of CMI at Unilever based in London. Prior to joining Unilever, he was VP of Marketing Strategy & Insights for The Coca-Cola Company in Atlanta heading up the function on a global basis. Prior to this role, Stan was head of Knowledge & Insights for the Asia Group of Coca-Cola based in Hong Kong. He started his career sixteen years ago in The Coca-Cola Company as research manager of Middle East and North Africa Division based in London. Before joining Coca-Cola, Stan was general manager of NFO in their Middle East, North Africa office based out of Dubai for five years. His research career started in 1985 with Pathfinders: India with whom he was associated for almost seven years. Upon leaving, he was General Manager of the agency. Stan earned his B.S. in mechanical engineering from Bombay University and followed this with his M.B.A. from India Institute of Management in Bangalore, India.


Board of Directors – Agency

Brandon Cooke – Global CMO, McGarryBowen

Honored as an Advertising Age “40 Under 40” in 2014, Brandon brings an ambidextrous background in creativity and advertising, with roles spanning new business, account management, and creative.

As mcgarrybowen’s Global CMO, Brandon has helped grow relationships with many of the world’s Fortune 500 marketers. Under his watch, mcgarrybowen has been recognized as the fastest growing global agency in the business, bringing in new accounts like United Airlines, Procter & Gamble’s Aussie, Staples, Pizza Hut and Maserati. In fact, both Advertising Age and Adweek recognized the agency’s impressive new business streak by naming mcgarrybowen their “Agency of the Year” in 2011.

Before mcgarrybowen, Brandon helped rebuild the new business department at IPG agency Gotham. His efforts were rewarded with wins like Best Western, Hitachi and Waterford/Wedgwood, leading Advertising Age to name Gotham its No. 1 “Agency to Watch” in 2009.

A graduate of the University of North Carolina at Chapel Hill, Brandon started his career as a copywriter at Y&R, followed by six years in account management and new business at Grey Group. He is a die-hard Tar Heels fan, an avid traveler and an aspiring culinary master.

Lori Hiltz – Chief Executive Officer, Havas Media North America

Lori oversees all Havas Media offices in North America. Previously, Lori led the Havas Media Chicago office, bringing her wealth of experience to drive strategic thinking, innovation, and media efficiencies for Sears Holdings Corporation's Sears and Kmart brands, as well as the Pactiv Group. Lori joined Havas from PHD Detroit, where she managed all media duties and client service elements for the Chrysler and Fiat brands through one of the most turbulent chapters of Chrysler’s history. Previously, Lori led media teams at Doner, JWT, and Campbell-Ewald.

Colin Mitchell – Worldwide Planning Director, Ogilvy & Mather, Inc.

Colin Mitchell is Joint Worldwide Planning Director. He joined Ogilvy in 1999 as the Group Planning Director on IBM. In 2004 he became Chief Strategy Officer for New York and then North America. In his time at Ogilvy he has worked on several of the agency's big brand transformations, including BP and Cisco as well as Time Warner Cable, Unilever, DHL, Kaplan and many others. He has won two Grand Effies.

Before Ogilvy, Colin worked at Cliff Freeman & Partners where he worked on the Cannes winning Budget Rent a Car and Outpost.com campaigns. He started his career at BMP (now DDB) in London as an apprentice Planner. Colin is on the board of the Advertising Education Foundation. He has written for the Harvard Business Review and The Wall Street Journal and has been profiled by Advertising Age.

Colin grew up in Scotland and now lives in Chelsea with his wife and three excessively young children.


Board of Directors – Associations

Jane Clarke – Managing Director, Coalition for Innovative Media Measurement (CIMM)

Jane is the first Managing Director of the newly-formed Coalition for Innovative Media Measurement (CIMM). In this position she is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is a coalition of leading TV content providers, media agencies and advertisers formed to spur innovation in audience measurement in two areas: set-top box data and cross-platform.

Jane has over 30 years experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic. Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print. She led cross-media measurement initiatives both internal to Time Warner, as well as external as a co-chair of the Advertising Research Foundation’s 360 Media & Marketing Super Council and as a contributor to the Council for Research Excellence’s Video Consumer Mapping Study.

George W. Ivie – Executive Director, Media Rating Council, Inc.

George is the Executive Director and CEO of the Media Rating Council, Inc. (MRC), an industry organization created in 1963 to assure high ethical and operational standards in audience measurement services. Mr. Ivie’s background includes over 20 years experience in media research auditing and consulting.

Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls and information systems in Television, Radio, Print, Multi-media and Internet measurement services. George is a Certified Public Accountant and a Certified Information Systems Auditor.

Sherrill Mane – SVP, Industry Services, Interactive Advertising Bureau

Sherrill Mane was appointed the IAB's first SVP of Industry Services in November, 2007. She leads the IAB in two major areas: complexity and cost reduction; and industry growth. Working with agencies, publishers, and third party vendors, Ms. Mane is charged with increasing operational effectiveness within the interactive advertising supply chain. She is responsible for numerous IAB industry initiatives including spearheading agency relationships and overseeing the development of growth-oriented research for the interactive industry.

Previously, she spent 14 years at Turner Broadcasting Sales, holding a variety of senior advertising sales support positions for the News division, most recently as SVP Market Strategy. Earlier in her career she held diverse positions at Nielsen Media Research and Group W Satellite Communications. Ms. Mane holds a B.A. in Sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel. Her graduate studies focused on the social psychology of mass media. Ms. Mane’s graduate work was the basis for two published academic papers on the social construction of reality and media.


Board of Directors – Media-tech

Jim Dravillas – Head of Advertising Research, Google, Inc.

Jim joined Google in 2010 as Head of Advertising Research. He provides innovative measurement and research solutions that illuminate the value of digital media and advertising to Google’s clients. Prior to Google, Jim spent over a decade building a first-class digital measurement and research practice at Ogilvy. He has a breadth of industry experience and has implemented advertising measurement, testing, and analytic solutions across nearly every business category.

Jim has been at the vanguard of digital measurement since the early years of online advertising. He co-founded Ogilvy’s search consultancy practice in 1999, and his teams have been involved in many online advertising industry firsts along the way. In conjunction with leading industry vendors, he has designed and implemented some of the very first controlled measurement of advertising impact in: online video; WAP advertising and mobile websites; live mobile television, and VOD. Jim serves as a leading consultant to the online analytics and research community.

Jeffrey Graham – Global Director, Sales Research, Twitter

Jeffrey Graham leads sales research globally for Twitter. His team focuses on helping marketers understand the value of Twitter investments and use Twitter data to improve their entire marketing mix.

Prior to Twitter, Jeffrey led advertising research for the Americas at Google, leading a team who developed new data and measurement platforms across all Google products. Jeffrey has held several senior positions on the agency side. He served as EVP, worldwide director of Performance at Initiative where he was responsible for the growth of analytics as a discipline and revenue stream across Initiative markets in more than 50 markets across the globe. Jeffrey was also senior vice president, director of Strategic Research and Accountability, at Starcom MediaVest, where he led the company’s accountability practice for its largest North American client, Procter & Gamble. At SMG, he was a core member of the P&G global team charged with identifying, developing, and piloting next generation cross-media marketing pre-testing and ROI measurement. On the media owner side, Jeffrey held a leadership role at The New York Times, where he was executive director, Customer Insight, responsible for all corporate research, including advertising research, marketing and web analytics, data mining, and strategic research. In this role, Jeffrey provided data and strategic guidance in support of new revenue models for the company. Jeffrey was also on the start up team at Dynamic Logic, a marketing effectiveness research company, where he led client services and research development. He was responsible for creating the company's cross-media products, which have been used by many of the world's top advertisers. Dynamic Logic was sold to WPP in 2004.

Jeffrey was awarded a Ph.D. in sociology in 2009 for his work on rumor control. He has published extensively in the areas of digital research and marketing effectiveness measurement. He lives in Brooklyn, New York, with his wife, Maria, and his two children, Christina and Paul. His hobbies include soccer and swimming.

Dave Morgan – Chief Executive Officer, Simulmedia

Dave is the CEO and founder of Simulmedia.  He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP. After the sale of TACODA, Dave served as executive vice president, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).

A lawyer by training, Dave served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990’s.

Dave received a B.A. in political science from The Pennsylvania State University and a J.D. from the Dickinson School of Law. He serves on the boards of the International Radio and Television Society (IRTS) and the American Press Institute (API), and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau (IAB). He and his wife, writer Lorea Canales, live in Manhattan with their two daughters.

Brad Smallwood – Head of Measurements and Insights, Facebook, Inc.

Mr. Smallwood has 20 years of experience developing and running both on and offline marketplaces. At Facebook his responsibilities include three major areas. Identifying the best way to utilize all the information about the user to make advertising more relevant and effective. Measuring the impact of advertising both on immediate actions that users take (performance oriented campaigns) and the long-term more attitudinal changes that occur (brand lift). Day to day management of Facebook’s worldwide inventory including pricing, inventory controls, and running of the online marketplace.

Prior to joining Facebook, Mr. Smallwood was the GM of Yahoo’s multi-billion dollar display advertising marketplace. While there he worked to bring several 3rd party demand channels in to help strengthen the industry leading Yahoo marketplace, including the Right Media acquisition. With companies like Namezero, AllAdvantage, and Revcube he developed a series of state of the art ad targeting and ad serving techniques including the first behavioral targeting system and an integrated platform for online campaign management across search, display, email, creative, and landing page optimization. Prior to his transition to online Mr. Smallwood was one of the early innovators in the pricing space developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.

Steven Wolfe Pereira – Chief Marketing Officer, Datalogix

Steven Wolfe Pereira is chief marketing officer at Datalogix. He has global responsibility for Datalogix’s brand advertising, corporate communications, and product and vertical marketing initiatives. In addition, he also leads Datalogix’s global agency partnerships & development. With close to 20 years of industry experience, Mr. Wolfe Pereira has held executive positions in advertising, media and technology at some of the world’s leading companies. Prior to Datalogix, Mr. Wolfe Pereira was EVP at Starcom MediaVest Group where he led many of the agency’s innovation, commerce and technology initiatives. He also served as managing director of its multicultural marketing unit MediaVest Multicultural (MV42°). Steven has advised CMOs and business leaders of Fortune 100 companies including The Coca-Cola Company, Kraft Foods, Microsoft, Procter & Gamble and Walmart on media strategy, content marketing, and corporate innovation. He served on MediaVest’s Executive Committee and Starcom MediaVest Group’s Global Management Group. Prior to Starcom MediaVest Group, he served as VP of Partnership Marketing at Univision Communications Inc.

Steven graduated cum laude with highest thesis honors from Tufts University with a B.A. in international relations. A Fulbright Scholar, he completed the Greater Boston Executive M.B.A. program at the Massachusetts Institute of Technology’s Sloan School of Management.


Board of Directors – Research

Magid Abraham – Executive Chairman & Co-Founder, comScore, Inc.

Dr. Magid Abraham is Executive Chairman and co-founder of comScore, Inc. and a serial entrepreneur. He was CEO of comScore for 14 years since inception, and was particularly focused on product innovation, business strategy and industry leadership. Prior to co-founding comScore, Dr. Abraham was founder and CEO of Paragren Technologies, Inc., which specialized in delivering large scale CRM systems, and, before that, he was president and COO of IRI., a major international research company, which he led through a period of rapid growth and innovation.

Dr. Abraham is a recognized expert on consumer and market measurement, modeling, and analytic solutions. He has authored award winning articles in a variety of academic and industry journals. He received the AMA’s Parlin award, and MIT’s Buck Weaver award in recognition for contributions and outstanding leadership in the theory and practice of Marketing Science, and was named Ernst & Young® Entrepreneur of the Year in 2008 and inducted in the Entrepreneurship Hall of Fame. He was designated along with comScore as a “Technology Pioneer” by the World Economic Forum. Dr. Abraham received a Ph.D. in Operations Research and an M.B.A. from MIT, and an Engineering degree from the École Polytechnique, France.

Paul J. Donato – Executive Vice President and Chief Research Officer, The Nielsen Company

His responsibilities include integrating all research functions within The Nielsen Company, overseeing the development and evaluation of all research, and serving as Nielsen’s research liaison to clients and industry associations. Partnering with the product leaders and client service leaders of The Nielsen Company, Paul is primarily responsible for exploring new ways to measure media audiences and consumer behavior in the changing, converging media environment. During his career, Paul has launched several global research products and is now responsible for the development of a global network of Nielsen Measurement Scientists.

Paul joined the company as Senior Vice President and Chief Research Officer of Nielsen Media Research in 2000. Prior to joining Nielsen, Paul served as President and Chief Executive Officer of Kantar Media Research beginning in 1998. From 1993 to 1998, he was Senior Vice President in charge of media at Audits & Surveys Worldwide. Before that, he served as President of the Syndicated Group of Simmons Market Research Bureau for four years and held positions in research at RD Percy & Co. and Arbitron Ratings Company. Paul has also served as a consultant to McGraw-Hill and Whittle Communications. His areas of expertise include research development for television, print and the Internet.

Paul has served on the boards of several television ratings services in Latin America and globally. He is a past Chairman of the U.S. Advertising Research Foundation (ARF). He is also the Director for Research, on the North American Board of AfriAfya, a Kenyan-based community health agency. Paul received a BA in Psychology and Sociology from the State University of New York (SUNY) at Stony Brook, and an MA in Applied Sociology from SUNY.

Diane Hessan – President & CEO, Communispace Corporation

Diane Hessan is President and CEO of Communispace, one of the fastest growing social networking companies in the country, “with a Blue Chip client list that would make a Madison Avenue giant jealous," according to Advertising Age. A pioneer in creating online communities to help marketers generate consumer insights, Diane helped found Communispace in 1999 and hasn’t looked back.

Today, Diane leads Communispace’s employees in building and managing the more than 350 private online customer communities the company has created for a marquee list of global corporations. Communispace’s revenues have tripled over the last four years, and the company enjoys a 90+ percent client retention rate. It also has received a wide range of awards for product innovation, social media leadership, and corporate culture.

Diane has spent her 30-year career helping companies become customer-focused—both as a business executive, and as co-author of the best selling book Customer-Centered Growth: Five Strategies for Building Competitive Advantage. She has received many awards and citations for her leadership, including Ernst & Young’s Entrepreneur of the Year (National Finalist), and the Greater Boston Chamber of Commerce Entrepreneur of the Year. In addition to her professional recognition, Diane is quoted frequently in the business media and is a highly sought-after speaker and expert in the marketing arena.

Diane has committed time and energy sitting on the boards of numerous organizations including The Business Innovation Factory, the Progressive Business Leaders Network, the Mass Technology Leadership Council, Horizons for Homeless Children, The Boston Philharmonic, Stand for Children, and the Tufts Alumni Council. A summa cum laude graduate of Tufts University, Diane received an MBA from Harvard Business School. She is the mother of two college-age daughters and co-founder of The Sound Bytes, a cappella group that writes lyrics about business and performs at major conferences.

Pat LaPointe – Cheif Growth Officer, Growth Calculus

Pat has over 20 years of focused experience in measuring the impact of marketing investments on bottom-line results for nearly half the Fortune 500. Pat currently leads Growth Calculus, a specialized consulting firm specializing in driving growth trough smarter marketing investments. Previously, as EVP at MarketShare, he directed the implementation of advanced analytics programs for over 50 leading brand companies across 12 industry sectors. He was also the founder of MarketingNPV, a highly respected consulting company at the forefront of marketing measurement practices, and managing editor of MarketingNPV Journal. His earlier career included advertising account leadership (Y&R, Ketchum), marketing and sales leadership at Bell Atlantic, and building advanced CRM and loyalty programs at Colloquy & LoyaltyOne.

Pat is the author of hundreds of articles on marketing measurement that have appeared in all major marketing industry publications including Journal of Advertising Research, Marketing Magazine, Admap, The Advertiser, and many others. He is also the author of a pioneering book on marketing metrics and measurement entitled Marketing by the Dashboard Light. He has an M.B.A. from Stern School at NYU, and a B.Comm from McGill University in Montreal, and is a frequent guest lecturer at leading M.B.A. schools including Wharton, MIT, Dartmouth, Stanford, and Columbia.

George H. Terhanian, Ph.D. – Group President and Chief Research & Analytics Officer, The NPD Group, Inc.

George Terhanian leads The NPD Group’s global Research Sciences, Panel Management, and Analytics & Modeling functions. Prior to joining NPD, George was Chief Strategy & Products Officer and President, North America at Toluna, a leading panel management company. Before that he spent nearly 14 years at Harris Interactive in leadership positions including President, Global Solutions; President, Global Internet Research; and President, Harris Interactive Europe. He presently serves on the Board of Directors of both the Advertising Research Foundation (ARF) and the Council of American Survey Research Organizations (CASRO). George holds a Ph.D. from the University of Pennsylvania and a Master’s degree in Education from Harvard, and is the author of numerous, published research articles. He earned his undergraduate degree in Political Science from Haverford College.

Shelley Zalis – CEO, Ipsos Open Thinking Exchange

Shelley Zalis has been a leader of change in the market research industry. As a first-mover (and black sheep), Shelley envisioned and pioneered the use of online research well before any other company recognized the potential. Her drive, vision, and endless passion to deliver innovative research tools are uniquely balanced by her keen ability to listen, learn, connect and bring others together to create new markets. She remains focused on conceiving new ideas and using fresh thinking to meet the evolving demands and needs of her client base, the exploding possibilities of the internet (blogs, social networking, intense and increased use of digital media), and the drive to continuously challenge the status quo to understand consumers today. In 2008, Shelley was awarded the Ernst & Young Entrepreneur Of The Year® award in the On-Line Services category and in 2010 the ARF Great Minds in Innovation award. Under Shelley’s vision and guidance as Founder & CEO, OTX became the 18th largest research company in the world in 9 short years and in January 2010 was acquired by Ipsos. Shelley now leads the Ipsos Global Innovation Center, Ipsos Open Thinking Exchange pioneering next generation research solutions.


Board of Directors – Permanent

Michael Donahue – EVP Member Services, AAAA

Mike Donahue joined the American Association of Advertising Agencies in April 1994 as senior vice president, Member Services, after a 30+ year career in account management at Saatchi & Saatchi and its predecessor agency, Dancer Fitzgerald Sample. He was named executive vice president in February 1997.

At the AAAA, Mr. Donahue is responsible for overseeing the Member Information Services, Professional Development, Production, and Media Services divisions. He serves as staff officer on several of AAAA’s special projects and committees, including the Value of Advertising, Creative, Large Agency Management, Interactive Agency Management Committees, and Advertising Week in New York City.

Mr. Donahue is the senior staff officer on all AAAA electronic initiatives. In this capacity, he has been closely involved in the development of Ad-ID™, the new identification code for all media forms and the e-business initiative focused on simplifying media transactions. Mr. Donahue is also a director of the AAAA Foundation and Advertising Week in New York City. At Saatchi & Saatchi, he served as executive vice president, executive management director, member of The New York Board of Directors and managing director of the Retail Advantage. Mr. Donahue received his B.A. in Liberal Arts from Villanova University and his M.B.A. from the Wharton Graduate School of Business.

Robert Liodice – President & CEO, Association of National Advertisers, Inc.

Bob Liodice, who currently serves as president and chief executive officer of the Association of National Advertisers, Inc. (ANA), first joined the organization in 1995. He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster.

Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. He is also a member of the board of directors of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, the Partnership for a Drug-Free America, and the Advertising Educational Foundation. Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.

Board of Directors

Magid Abraham, comScore
Robert Atencio, Pfizer
Artie Bulgrin, ESPN, Inc.
Jane Clarke, CIMM
Brandon Cooke, McGarryBowen
Michael Donahue, AAAA
Paul Donato, The Nielsen Company
Jim Dravillas, Google
Colleen Fahey Rush, Viacom Media Networks
Gayle Fuguitt, ARF
Jeffrey Graham, Twitter
Diane Hessan, Communispace
Lori Hiltz, Havas Media North America
Natasha Hritzuk, Microsoft Advertising
George Ivie, Media Rating Council, Inc.
Sandy Kolkey, Leo Burnett Company Worldwide
Pat LaPointe, MarketShare
Joan Lewis, The Procter & Gamble Company
Robert Liodice, ANA
Sherrill Mane, IAB
Vipin Mayar, Fidelity Investments
Colin Mitchell, Ogilvy & Mather
Dave Morgan, Simulmedia
Andy Norton, General Motors
David Poltrack, CBS Vision
Debra Pruent, GfK Custom Research North America
Kate Sirkin, Starcom MediaVest Group
Brad Smallwood, Facebook, Inc.
Stan Sthanunathan, Unilever
George Terhanian, The NPD Group, Inc.
Steven Wolfe Pereira, Datalogix
Shelley Zalis, Ipsos Open Thinking Exchange

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