Board of Directors
Executive Committee

Robert Atencio, Pfizer
Bernard Bradpiece, Strategic Publications LLC
Artie Bulgrin, ESPN, Inc.
Steve Coffey, The NPD Group
Colleen Fahey Rush, Viacom Media Networks
Gayle Fuguitt, ARF
Kate Sirkin, Starcom MediaVest Group
David Poltrack, CBS Vision
Debra Pruent, Chief Operating Officer, GfK Consumer Experiences

Frequently Asked Questions

Curious about the ARF? Our collection of frequently asked questions provides brief answers to many common questions about our Events, Webcasts, Forums, Membership, Research and Knowledge Center.
See All FAQs »

Contact Us

Do you have a specific question for the ARF? You can contact our staff with a specific inquiry.
Contact Us »

ARF Board of Directors

Board of Directors – Executive Committee

Colleen Fahey Rush (Chair) – Chief Research Officer, Viacom Media Networks

Colleen Fahey Rush is Chief Research Officer for Viacom Media Networks. In her role, she oversees Viacom Media Networks' research groups, leading the company in cultivating insights into its target demographics from kids and teens, to young adults, men, boomer and LGBT audiences. Her work informs Viacom Media Networks' programming strategy and its efforts to create the most compelling content across every screen. She has been instrumental in ushering in Viacom Media Networks' groundbreaking research on engagement, championing a greater understanding of consumer behavior and performance metrics across new and emerging platforms, and proactively sharing audience insights with the company’s distribution and marketing partners.

Rush began her career at CBS, holding a series of positions at the company’s O&Os and broadcast network. She went on to serve as Director of Research at Telemundo, before becoming Associate Partner and Director of Research at J. Walter Thompson. Rush joined Viacom Media Networks (formerly known as MTV Networks) in 1996, where she served most recently as Senior Vice President of Research for VH1/CMT before her current position.

Rush is a member of the CTAM Research Committee and she sits on the steering committee of Nielsen’s Council for Research Excellence. She holds a B.S. in Communications from Cornell University and an M.B.A. from New York University’s Stern School of Business.

David Poltrack (Secretary) – Chief Research Officer, CBS Corporation, and President, CBS Vision

In January 2006, David F. Poltrack was promoted to Chief Research Officer, CBS Corporation and President of CBS VISION where he oversees all research operations at CBS Corporation. CBS VISION is a new research unit designed to explore and offer insight on emerging technologies, media consumption patterns, and advertising value in the media marketplace. He also designed and oversees TELEVISION CITY at the MGM GRAND, Las Vegas. This state of the art Research Center provides ongoing consumer feedback concerning all programming and new entertainment technologies. He joined CBS in 1969 as Manager, Marketing Services, CBS Television Stations, National Sales. After holding various positions within CBS Television Stations and the CBS Television Network, he was promoted to Executive Vice President, Research and Planning, CBS Television in 1994.

Poltrack is past chairman of the Media Rating Council (MRC), a trustee and member of the executive committee of the Marketing Science Institute, past president of the Market Research Council, vice president of the Advertising Research Council, and a member of the National Association of Television Arts and Sciences. He is past chairman of the Advertising Research Foundation, and a former member of the board of the International Radio and Television Foundation (IRTF).

He is winner of the Hugh Malcolm Beville, Jr. Award presented by the National Association of Broadcasters (NAB) and the Broadcast Education Association recognizing his significant contributions to the design, use, and understanding of broadcast audience research. In addition, he is author of Television Marketing: Network, Local, and Cable (McGraw-Hill), and has published several articles in various professional journals.

As Adjunct Professor at New York University, he teaches courses on the graduate level at both the NYU Stern School of Business and the Steinhardt School of Education. He also teaches at the Columbia University Graduate School of Business, and is a visiting professor at Cheung Dong Graduate School of Business, Beijing, China. He is a graduate of the University of Notre Dame (B.A., magna cum laude, History) and New York University (M.B.A., Marketing).

Bernard Bradpiece (Treasurer) – President & CEO, Strategic Publications LLC

Bernard Bradpiece is President & CEO of Strategic Publications L.L.C. a holding company formed in 1999 to acquire the Pennysaver Group, Inc., publisher and weekly mailer of 1.3 million shoppers to Maryland and Northern Virginia, and Metro Group, Inc., which publishes and carrier delivers 290,000 weekly shoppers/community newspapers to Niagara and Erie Counties, New York. Mr. Bradpiece had previously moved from an entrepreneurial career in the auto industry to head of large cap UK corporate banking at Citicorp and subsequently head of UK Corporate Finance for Chase Manhattan Bank. He holds an MBA from Cranfield Business School (UK) and is co-chairman of the Saturation Mailers Coalition.

Robert Atencio (Advertiser) – Global Vice President of Consumer Insights, Pfizer

Robert is currently the Global Vice President of Consumer Insights for Pfizer Consumer Healthcare, overseeing Insights for some of the top selling OTC brands in the world.  In this role he is responsible for Global Franchise Insights, Global Analytics, Global Shopper Insights, and Global Switch Insights.

Robert has gained tremendous experience as an Insights leader for some of the most admired companies in the world. Previous to Pfizer, Robert was the Vice President and Officer of Insights and Customer Strategy for Wal-Mart stores U.S.   He has also had meaningful experiences working for  Coca-Cola in both the Fountain and Bottle/Can Divisions, and at Frito-Lay where he was a Director leading Insights for their largest brands.  Robert began his career in the Market Research Department of Procter & Gamble working in the Paper Division.

Over the last eight years, Robert and his teams have won six ARF Ogilvy awards for advertising research excellence, and in 2009 he received an ARF Great Minds award.  He is a past member of the University of Texas at Arlington MMR Advisory Board and is a member of the National Society of Hispanic MBAs.  Robert has an M.B.A. from The University of Texas at Austin and a B.A. from New Mexico Highlands University where he was named a Distinguished Alumnus in 2011.

Kate Sirkin (Agency) – EVP, Global Research Director, Starcom MediaVest Group

As a 20+ year -veteran of the media business, Kate Sirkin, executive vice president and global research director, Starcom MediaVest Group (SMG), oversees a massive worldwide budget as she manages emerging media trends, data and support for SMG clients, initiates proprietary studies and acts as the company’s voice on critical media issues. A native of England, she joined Leo Burnett’s London office in 1988 as a media researcher and moved to the head office in Chicago in 1997. Throughout her career, Kate has spearheaded a number of research initiatives that have helped to expand the field of media research, from early investments in brainwave monitoring to evaluate impact on attention levels to tv programs and commercials and eye tracking in pursuit of optimal OOH placement and content, to television optimization, single source analysis and fusion. Kate has also developed parameters to determine the value and effectiveness of advertising in big-ticket TV events (i.e. Super Bowl, Oscars and the Olympics.).

Kate’s’s current role provides her the opportunity to develop strategic alliances with key players in the industry that can help support SMG's leadership in the market. She is currently working on improving the way the industry thinks about diversity measurement, developing applications that help delivery more effective human focused brand experiences and partnering with the large portals to generate new knowledge that really optimizes the digital recommendations and measurement solutions that we provide for our clients brands. She is a founding member of MASB (Marketing Accountability Standards Board), past executive and board member of the ARF and part of the executive board of CIMM. Kate is also on the Print and Digital Research Forum Program Committee and a regular speak at this event. Kate was promoted to the SMG board in March 2005.

Artie Bulgrin (Media) – Senior Vice President, Research + Analytics, ESPN, Inc.

Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides multi-media and consumer research services to all divisions of the company on an international basis. In early 2008 Artie added responsibility for ESPN’s Digital Media Analytics group. This group is now fully integrated with Research and the department is now known as ESPN Research + Analytics. ESPN Research + Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. In addition, Artie supervises ESPN’s interest in the ESPN SportsPoll - a service of TNS Sport, and Disney Media Networks’ Media and Advertising Lab. The goal of Artie’s department is to provide reliable data and insights to grow the ESPN brand, increase audiences, and develop new sales opportunities.

Preceding ESPN, Artie was Director, Research and Sales Data Services at ABC National Television Sales, Inc. since 1989. He started his career at Nielsen Media Research where he worked from 1981 to 1989, rising to the post of Vice President, Service Development. Artie is active in many industry organizations and is a frequent public speaker. He is a past president of the Radio and Television Research Council and former chairman of the Media Ratings Council and the Advertising Research Foundation. Artie remains a board member of the ARF and serves on its Executive Committee. Little known fact: In 2002, Artie hosted a prime time TV program on ESPN called “The Focus Group” which engaged real fans in discussion and debate about topical sports issues.

Debra A. Pruent, Chief Operating Officer, GfK Consumer Experiences

Debra is Chief Operating Officer of GfK Consumer Experiences and a member of the GfK SE Management Board.   She is responsible for the company’s global custom research business and plays a lead role in M&A activity for this sector, including GfK’s most recent acquisitions of Knowledge Networks and Bridgehead International.

Debbie has significant experience in the market research industry. Prior to her current role she was COO of GfK Custom Research North America and Chief Executive Officer of NOP World Automotive US, which was acquired by the GfK Group in 2005. During her professional career, she has built up a strong track record in marketing and consultancy within automotive market research, both on the client and the research institute side. After ten years with General Motors, Debbie joined automotive market researchers Allison-Fisher International in 1991 as a partner, which later became a part of NOP World.

Debbie holds a B.S. in Mathematics and Computer Science from Wayne State University in Detroit, Michigan and an M.S. in Applied Statistics from Oakland University in Rochester, Michigan where she also lectured in the Department of Mathematics.  She currently serves on the Advertising Research Foundation’s Board of Directors and is actively involved in helping to shape the future of advertising research.

Debbie has built up extensive M&A experience within the Market Research industry from a variety of perspectives throughout her career. This includes both actively selling a company (Allison-Fisher bought by UBM) and being acquired (as part of NOP World acquired by GfK). In addition, since becoming part of GfK in 2005, she has had a hands-on leadership role for multiple integrations in the US and, since 2008, Management Board- level responsibility for the strategic screening, negotiation and purchase of companies to complement GfK’s global portfolio. 

Steve Coffey (Past Chair) – Chief Research Officer, The NPD Group, Inc.

Steve Coffey is the Chief Research Officer at The NPD Group. He is a frequent public speaker, academic lecturer, and has published articles on research methodology in the Journal of Advertising Research, ESOMAR Proceedings, and the Journal of Interactive Advertising. Mr. Coffey is presently Chair of the Board of the Advertising Research Foundation.

Mr. Coffey is a twenty five year industry veteran, with expertise in both media and marketing research methods and practice, accumulated at The NPD Group, A. C. Nielsen (VP Data Collection), Media Metrix (co-founder, EVP and CIO), and The Pillsbury Company. A nationally-respected research specialist in research methodologies, strategy and analysis, he is best known for designing and implementing innovative large-scale research solutions, many which have resulted several U.S. methods patents. Mr. Coffey holds a Masters degree in business from Columbia University in the City of New York.

 Gayle Fuguitt - President & CEO

Gayle Fuguitt became the first woman to lead the ARF when she succeeded Bob Barocci as president and CEO in April 2013. Fuguitt, a long-time champion of employing consumer insights and research while at General Mills, spent 32 years at the Minneapolis-based food company, where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of the ARF from 2005 to 2012. She earned her BA in economics, and a BS in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she is currently a trustee at the Minneapolis Institute of Art, on the YWCA board of directors, and a strategic advisor to the Northside Achievement Zone.

Board of Directors – Advertiser

Natasha Hritzuk – Global Director of Insights and Analytics, Microsoft Advertising

Natasha joined Microsoft as the Global Director of Insights and Analytics for Microsoft Advertising - a newly created role. She comes to Microsoft from General Mills UK & Ireland where she was Head of Category and Consumer Insights for 5 years. At General Mills, Natasha ran a team of insight managers tasked with delivering insights to drive a range of marketing and sales initiatives including communications development and execution, new product development, consumer and shopper targeting and category visions. Prior to General Mills, Natasha worked for Wirthlin Worldwide, a communications and branding research agency, in both the London and New York Offices. Natasha has a Ph.D. in Political Behavior and Psychology from Columbia University.

Joan M. Lewis – Global Consumer & Market Knowledge Officer, The Procter & Gamble Company

Joan M. Lewis is the Global Consumer & Market Knowledge (CMK) Officer at Procter & Gamble (P&G). Within P&G's broad focus on consumers, CMK plays the primary role in leading consumer understanding, which includes deep consumer insight as well as expert market understanding. Every year, Joan's organization makes more than five million consumer contacts in about 100 countries, and invests in more than 20,000 consumer research studies. She oversees about 1,300 global CMK professionals, employed in more than 50 countries, who deliver insights that drive competitive advantage in P&G's strategies, portfolios, innovations, brands, and in-market activities.

Joan joined P&G in 1987, and she has touched virtually every area of P&G's business in her experience with the Company. She worked in the Paper and Health Care divisions, and spent several years in Europe. She has also led consumer research efforts for several developing markets, the North America Market Development Organization, the Feminine Care Global Business Unit, and P&G's Global Operations. Joan was recognized by Advertising Age magazine as one of the "Top 25 Women to Watch" in 2010. She is a member of the Singapore Economic Development Board-Consumer Insights International Advisory Panel, and she serves on the Miami University (Ohio) Business Advisory Council. Joan is a native of Cincinnati, Ohio, and a graduate of Miami (Ohio) University. She lives in Cincinnati with her husband and two young sons.

Vipin Mayar – Senior Vice President, Customer Knowledge & Strategic Insights (CK&SI), Fidelity Investments

Vipin Mayar leads a central customer and marketing insights organization at Fidelity Investments focused on delivering data driven insights for driving customer loyalty and business growth. Previously, Vipin was the global head of McCann Worldgroup’s data and analytics practice consisting of over 300 data and marketing professionals. He was a member of the McCann Global Board and a recipient of the HK McCann Leadership Award for extraordinary excellence in analytics. Vipin was selected in the 2010 iMedia Top 25, an annual list of 25 thought leaders in the field of digital marketing. He recently authored a book, published by Wiley & Co on driving measurable ROI through Performance Measurement and Engagement across all major digital channels, including Search, Social, Mobile, Video, Display and Email.

Vipin is a recognized industry expert in CRM, marketing research, analytics and digital marketing. During the past 20 years he has been responsible for creating industry leading CRM programs, database platforms, research, launching marketing mix and online optimization models. His unique experience spans the client, consulting and agency side. He has been a service provider to AARP, Department of Defense, US Army and several Fortune 500 Companies that include Dell, Microsoft, Intel, Verizon, Time Warner Cable, Coke, J&J, MasterCard, American Airlines, Nestle, General Mills, iShares, AT&T, Showtime, General Motors, Kohl’s, BMS, Whirlpool, PACCAR and Exxon Mobil. At Bank of America, Vipin led a central research and analytics organization, $55 MM marketing program budget, 130-person team of marketing professionals and helped direct over a $1Billion of marketing investments. As Vice President Sales & Marketing, Vipin led efforts at Fidelity Investments to create sales and marketing programs, technology & tools, and analytics for its B to B partners. Vipin has been a keynote speaker at industry conferences including the American Management Association, OMMA, Retail Financial Services Best Practices Conferences, and the Marketing Services Institute. He graduated magna cum laude with an MBA in Finance and Marketing from Tulane University and an undergraduate in Chemical Engineering from the prestigious Indian Institutes of Technology (IIT), Delhi.

Andy Norton Andy Norton – Executive Director of Global Market Research, Competitive Intelligence, and Volume Forecasting, General Motors

Andy Norton is currently the Executive Director of Global Market Research, Competitive Intelligence, and Volume Forecasting for General Motors. In his Global Market Research role, he is responsible for all primary and secondary consumer research globally in support of the development of GM’s future products, advertising, communications, pricing, and marketing strategies. In his Competitive Intelligence role, he leads a team that tracks the future product, powertrain, and strategy actions of GM’s global automotive competitors. In his role in Volume Forecasting, Andy is responsible for the development of demand forecasts in the U.S., and for integrating all global GM demand forecasts as an input to the creation of business and capacity plans.

Stan Sthanunathan – SVP, CMI, Unilever

Mr. Sthanunathan is currently SVP of CMI at Unilever based in London. Prior to joining Unilever, he was VP of Marketing Strategy & Insights for The Coca-Cola Company in Atlanta heading up the function on a global basis. Prior to this role, Stan was head of Knowledge & Insights for the Asia Group of Coca-Cola based in Hong Kong. He started his career sixteen years ago in The Coca-Cola Company as research manager of Middle East and North Africa Division based in London. Before joining Coca-Cola, Stan was general manager of NFO in their Middle East, North Africa office based out of Dubai for five years. His research career started in 1985 with Pathfinders: India with whom he was associated for almost seven years. Upon leaving, he was General Manager of the agency. Stan earned his B.S. in mechanical engineering from Bombay University and followed this with his M.B.A. from India Institute of Management in Bangalore, India.

Board of Directors – Agency

Ronald Franklin – President & Executive Producer, NSightsWorldwide LLC

Ronald E. Franklin is President and Executive Producer of NSightsWorldwide, LLC, a multicultural research and planning company. A graduate of the University of California at Los Angeles (UCLA) with a major in Mathematics and a minor in Economics, and of the UCLA Graduate School of Management where he received his M.S. in Management, Franklin has nearly 30 years in Marketing and Marketing Research. He recently retired as Vice-Chairman of Research and Planning for GlobalHue, the largest multicultural marketing and advertising agency dedicated to strategically address the needs of African Americans, Hispanic and Asian-Pacific consumer audiences.

Franklin began his career at the Quaker Oats Company in Chicago, Illinois, as the Research Analyst for Aunt Jemima Pancake Mix and Syrup. While there, he was on the development team for Aunt Jemima Lite products. Franklin then joined the Chicago-based Burrell Advertising. As Vice President, Director of Research Services, he established a full-service research department and developed a complete information center. Moving on to Don Coleman & Associates, now GlobalHue, he directed Research Services and introduced Account Planning (for African Americans, Hispanics and Asians) at the agency. From 1999 to 2002 he partnered with Yankelovich Partner to explore the trendsetting urban mindset attitudes, its possibilities and opportunities in a dynamic marketplace.

In 2006 Target Market News selected Franklin as the recipient of “Research Executive of the Year” marketing to African-Americans with Excellence (MAAX) Awards®. The MAAX Awards are presented annually to recognize the contributions, innovations and exceptional performance of African-American professionals in the fields of marketing, advertising, media and consumer research. Also in 2006, Franklin was sent to Accra, Ghana by the United States Trade Department to participate in a workshop to help Sub-Saharan Africans expand their export opportunities to African-Americans in the United States.

In 2008, Franklin was elected to the Board of Directors of the Advertising Research Foundation (ARF). He is also a member of the AdCraft Club of Detroit, the American Advertising Federation (AAF), Nielsen Media Research African American Advisory Council, The UCLA Alumni Association, and the Minority Development Council (MMBDC). NSightsWorldwide is registered with Central Contractor Registration.

Lori Hiltz – Chief Executive Officer, Havas Media North America

Lori oversees all Havas Media offices in North America. Previously, Lori led the Havas Media Chicago office, bringing her wealth of experience to drive strategic thinking, innovation, and media efficiencies for Sears Holdings Corporation's Sears and Kmart brands, as well as the Pactiv Group. Lori joined Havas from PHD Detroit, where she managed all media duties and client service elements for the Chrysler and Fiat brands through one of the most turbulent chapters of Chrysler’s history. Previously, Lori led media teams at Doner, JWT, and Campbell-Ewald.

Sandy Kolkey – Executive Vice President, Global Brand Account Leader, Leo Burnett Company Worldwide

Sandy Kolkey brings more than 27 years of experience on both the client and agency side to Leo Burnett Company Worldwide. He is responsible for leading all communication disciplines for Procter and Gamble FemCare category globally. Brands include: Always/ Whisper, Tampax, Naturella, All Days, Discreet and ENVIE Active in US, Europe, Middle East, Africa and Latin America and represents US $ 4 billion in sales.

Before Leo Burnett Sandy was President, DraftFCB New York and prior to that was Executive Vice President and group management director at Draftfcb Chicago, Sandy held responsibility for the Boeing, Dow, Diners Club, Blue Cross Blue Shield, MoneyGram and Chicago Cubs accounts. Sandy began his career at Leo Burnett in Chicago as an assistant account executive in 1983. He remained at Burnett for 14 years, working in Chicago, Hong Kong and Australia on the Kellogg and McDonald’s accounts.

Lured to the client side, he spent one year in Australia as director of marketing for Kellogg. He also spent a year as SVP of brand management and advertising at Discover Card. Upon returning to the US, he joined the world of Marketing Services as a general manager for Integrated Merchandising Systems where he spent almost five years running the Sears, Walgreens, Diageo, Kellogg and Chicago Tribune accounts. Sandy then joined what was FCB Chicago in 2002. Sandy holds an undergraduate degree in economics from Northwestern University and a master’s degree in marketing from Northwestern’s Kellogg Graduate School of Management. Sandy and his wife of 27 years, Lisa have two children – Samantha (23) and Zak (19).

Colin Mitchell – Worldwide Planning Director, Ogilvy & Mather, Inc.

Colin Mitchell is Joint Worldwide Planning Director. He joined Ogilvy in 1999 as the Group Planning Director on IBM. In 2004 he became Chief Strategy Officer for New York and then North America. In his time at Ogilvy he has worked on several of the agency's big brand transformations, including BP and Cisco as well as Time Warner Cable, Unilever, DHL, Kaplan and many others. He has won two Grand Effies.

Before Ogilvy, Colin worked at Cliff Freeman & Partners where he worked on the Cannes winning Budget Rent a Car and campaigns. He started his career at BMP (now DDB) in London as an apprentice Planner. Colin is on the board of the Advertising Education Foundation. He has written for the Harvard Business Review and The Wall Street Journal and has been profiled by Advertising Age.

Colin grew up in Scotland and now lives in Chelsea with his wife and three excessively young children.

Dave Morgan – Chief Executive Officer, Simulmedia

Dave is the CEO and founder of Simulmedia.  He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP. After the sale of TACODA, Dave served as executive vice president, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).

A lawyer by training, Dave served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990’s.

Dave received a B.A. in political science from The Pennsylvania State University and a J.D. from the Dickinson School of Law. He serves on the boards of the International Radio and Television Society (IRTS) and the American Press Institute (API), and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau (IAB). He and his wife, writer Lorea Canales, live in Manhattan with their two daughters.

Steven Wolfe Pereira – Chief Marketing Officer, Datalogix

Steven Wolfe Pereira is chief marketing officer at Datalogix. He has global responsibility for Datalogix’s brand advertising, corporate communications, and product and vertical marketing initiatives. In addition, he also leads Datalogix’s global agency partnerships & development. With close to 20 years of industry experience, Mr. Wolfe Pereira has held executive positions in advertising, media and technology at some of the world’s leading companies. Prior to Datalogix, Mr. Wolfe Pereira was EVP at Starcom MediaVest Group where he led many of the agency’s innovation, commerce and technology initiatives. He also served as managing director of its multicultural marketing unit MediaVest Multicultural (MV42°). Steven has advised CMOs and business leaders of Fortune 100 companies including The Coca-Cola Company, Kraft Foods, Microsoft, Procter & Gamble and Walmart on media strategy, content marketing, and corporate innovation. He served on MediaVest’s Executive Committee and Starcom MediaVest Group’s Global Management Group. Prior to Starcom MediaVest Group, he served as VP of Partnership Marketing at Univision Communications Inc.

Steven graduated cum laude with highest thesis honors from Tufts University with a B.A. in international relations. A Fulbright Scholar, he completed the Greater Boston Executive M.B.A. program at the Massachusetts Institute of Technology’s Sloan School of Management.

Board of Directors – Associations

Jane Clarke – Managing Director, Coalition for Innovative Media Measurement (CIMM)

Jane is the first Managing Director of the newly-formed Coalition for Innovative Media Measurement (CIMM). In this position she is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is a coalition of leading TV content providers, media agencies and advertisers formed to spur innovation in audience measurement in two areas: set-top box data and cross-platform.

Jane has over 30 years experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic. Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print. She led cross-media measurement initiatives both internal to Time Warner, as well as external as a co-chair of the Advertising Research Foundation’s 360 Media & Marketing Super Council and as a contributor to the Council for Research Excellence’s Video Consumer Mapping Study.

George W. Ivie – Executive Director, Media Rating Council, Inc.

George is the Executive Director and CEO of the Media Rating Council, Inc. (MRC), an industry organization created in 1963 to assure high ethical and operational standards in audience measurement services. Mr. Ivie’s background includes over 20 years experience in media research auditing and consulting.

Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls and information systems in Television, Radio, Print, Multi-media and Internet measurement services. George is a Certified Public Accountant and a Certified Information Systems Auditor.

Sherrill Mane – SVP, Industry Services, Interactive Advertising Bureau

Sherrill Mane was appointed the IAB's first SVP of Industry Services in November, 2007. She leads the IAB in two major areas: complexity and cost reduction; and industry growth. Working with agencies, publishers, and third party vendors, Ms. Mane is charged with increasing operational effectiveness within the interactive advertising supply chain. She is responsible for numerous IAB industry initiatives including spearheading agency relationships and overseeing the development of growth-oriented research for the interactive industry.

Previously, she spent 14 years at Turner Broadcasting Sales, holding a variety of senior advertising sales support positions for the News division, most recently as SVP Market Strategy. Earlier in her career she held diverse positions at Nielsen Media Research and Group W Satellite Communications. Ms. Mane holds a B.A. in Sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel. Her graduate studies focused on the social psychology of mass media. Ms. Mane’s graduate work was the basis for two published academic papers on the social construction of reality and media.

Board of Directors – Media

Jim Dravillas – Head of Advertising Research, Google, Inc.

Jim joined Google in 2010 as Head of Advertising Research. He provides innovative measurement and research solutions that illuminate the value of digital media and advertising to Google’s clients. Prior to Google, Jim spent over a decade building a first-class digital measurement and research practice at Ogilvy. He has a breadth of industry experience and has implemented advertising measurement, testing, and analytic solutions across nearly every business category.

Jim has been at the vanguard of digital measurement since the early years of online advertising. He co-founded Ogilvy’s search consultancy practice in 1999, and his teams have been involved in many online advertising industry firsts along the way. In conjunction with leading industry vendors, he has designed and implemented some of the very first controlled measurement of advertising impact in: online video; WAP advertising and mobile websites; live mobile television, and VOD. Jim serves as a leading consultant to the online analytics and research community.

Jeffrey Graham – Global Director, Sales Research, Twitter

Jeffrey Graham leads sales research globally for Twitter. His team focuses on helping marketers understand the value of Twitter investments and use Twitter data to improve their entire marketing mix.

Prior to Twitter, Jeffrey led advertising research for the Americas at Google, leading a team who developed new data and measurement platforms across all Google products. Jeffrey has held several senior positions on the agency side. He served as EVP, worldwide director of Performance at Initiative where he was responsible for the growth of analytics as a discipline and revenue stream across Initiative markets in more than 50 markets across the globe. Jeffrey was also senior vice president, director of Strategic Research and Accountability, at Starcom MediaVest, where he led the company’s accountability practice for its largest North American client, Procter & Gamble. At SMG, he was a core member of the P&G global team charged with identifying, developing, and piloting next generation cross-media marketing pre-testing and ROI measurement. On the media owner side, Jeffrey held a leadership role at The New York Times, where he was executive director, Customer Insight, responsible for all corporate research, including advertising research, marketing and web analytics, data mining, and strategic research. In this role, Jeffrey provided data and strategic guidance in support of new revenue models for the company. Jeffrey was also on the start up team at Dynamic Logic, a marketing effectiveness research company, where he led client services and research development. He was responsible for creating the company's cross-media products, which have been used by many of the world's top advertisers. Dynamic Logic was sold to WPP in 2004.

Jeffrey was awarded a Ph.D. in sociology in 2009 for his work on rumor control. He has published extensively in the areas of digital research and marketing effectiveness measurement. He lives in Brooklyn, New York, with his wife, Maria, and his two children, Christina and Paul. His hobbies include soccer and swimming.

Brad Smallwood – Head of Measurements and Insights, Facebook, Inc.

Mr. Smallwood has 20 years of experience developing and running both on and offline marketplaces. At Facebook his responsibilities include three major areas. Identifying the best way to utilize all the information about the user to make advertising more relevant and effective. Measuring the impact of advertising both on immediate actions that users take (performance oriented campaigns) and the long-term more attitudinal changes that occur (brand lift). Day to day management of Facebook’s worldwide inventory including pricing, inventory controls, and running of the online marketplace.

Prior to joining Facebook, Mr. Smallwood was the GM of Yahoo’s multi-billion dollar display advertising marketplace. While there he worked to bring several 3rd party demand channels in to help strengthen the industry leading Yahoo marketplace, including the Right Media acquisition. With companies like Namezero, AllAdvantage, and Revcube he developed a series of state of the art ad targeting and ad serving techniques including the first behavioral targeting system and an integrated platform for online campaign management across search, display, email, creative, and landing page optimization. Prior to his transition to online Mr. Smallwood was one of the early innovators in the pricing space developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.

Jack Wakshlag Jack Wakshlag – Chief Research Officer, Turner Broadcasting System, Inc.

Jack Wakshlag is chief research officer for Turner Broadcasting System, Inc. (TBS, Inc.). He directs the company’s audience development, marketing, distribution and ad sales research supporting the domestic and international businesses of CNN Worldwide, which include CNN/U.S., HLN, and CNN International; the entertainment networks TBS, TNT, truTV and Peachtree TV; and the kids and young adult networks Cartoon Network, Adult Swim, Boomerang and their international extensions. In addition, he is responsible for research supporting company initiatives in innovation and new delivery platforms. He is based in Atlanta and reports to Kelly Regal, executive vice president of TBS, Inc.

Previously executive vice president and head of research for The WB, Wakshlag oversaw all research related to the network’s programming, distribution, publicity, marketing and sales. He joined The WB in 1995 from CBS, where he served as director of research for CBS New Media and Television Stations, from 1988 to 1994; and director of primary research for CBS Television Stations, from 1986 to 1988.

Wakshlag was an associate professor of telecommunications at Indiana University from 1977 to 1986. During his tenure, he researched and taught research design, programming, and audience analysis. Wakshlag serves as chairman of Ehrenberg-Bass Institute’s North American Advisory Board and on the Board of Directors of The Advertising Research Foundation. He is a member of the CTAM Research Committee and a Steering Committee Member of the Board of The Council for Research Excellence. He has served on the board of the Broadcast Education Association and the editorial board of The Journal of Broadcasting and Electronic Media. Acknowledged for his industry leadership as part of the CableFAX 100 list in December 2004 and again in 2005, Wakshlag is a frequently quoted source and presenter at industry events.

Wakshlag earned a bachelor of arts degree from Queens College, a master of arts degree from Illinois State University and a doctorate in mass communication research from Michigan State University which honored him, in 2000, with its Distinguished Alumni Award. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

Board of Directors – Research

Paul J. Donato – Executive Vice President and Chief Research Officer, The Nielsen Company

His responsibilities include integrating all research functions within The Nielsen Company, overseeing the development and evaluation of all research, and serving as Nielsen’s research liaison to clients and industry associations. Partnering with the product leaders and client service leaders of The Nielsen Company, Paul is primarily responsible for exploring new ways to measure media audiences and consumer behavior in the changing, converging media environment. During his career, Paul has launched several global research products and is now responsible for the development of a global network of Nielsen Measurement Scientists.

Paul joined the company as Senior Vice President and Chief Research Officer of Nielsen Media Research in 2000. Prior to joining Nielsen, Paul served as President and Chief Executive Officer of Kantar Media Research beginning in 1998. From 1993 to 1998, he was Senior Vice President in charge of media at Audits & Surveys Worldwide. Before that, he served as President of the Syndicated Group of Simmons Market Research Bureau for four years and held positions in research at RD Percy & Co. and Arbitron Ratings Company. Paul has also served as a consultant to McGraw-Hill and Whittle Communications. His areas of expertise include research development for television, print and the Internet.

Paul has served on the boards of several television ratings services in Latin America and globally. He is a past Chairman of the U.S. Advertising Research Foundation (ARF). He is also the Director for Research, on the North American Board of AfriAfya, a Kenyan-based community health agency. Paul received a BA in Psychology and Sociology from the State University of New York (SUNY) at Stony Brook, and an MA in Applied Sociology from SUNY.

Gian Fulgoni – Chairman, comScore, Inc.

Gian Fulgoni is Executive Chairman and Co-founder of comScore (NASDAQ: SCOR), the global leader in measuring the digital world. Using its proprietary technology, comScore continuously measures the online activity of a global, opt-in database of 2 million Internet users and provides its clients with vital market intelligence that helps them maximize the return from their investments in digital marketing.

For 18 years previously, Mr. Fulgoni was President / CEO of Information Resources (“IRI”), the innovative supplier of point-of-sale scanner information to the consumer packaged goods industry. Under Mr. Fulgoni’s leadership, IRI’s revenues grew at an annual rate of 40% to levels in excess of $500 million per year and in 1996 IRI become the largest market research firm in the U.S. At its zenith, IRI’s market value exceeded $1.4 Billion.

A visionary, Mr. Fulgoni was described by The Kelsey Group as “one of the world’s leading research minds”. In 1991 and again in 2004, Mr. Fulgoni was named by KPMG as Illinois Entrepreneur of the Year – the only person to have been awarded this honor twice. In 1992 he received the Wall Street Transcript Award for outstanding contributions as CEO in enhancing the overall value of IRI to the benefit of its shareholders. In 2008, Mr. Fulgoni was inducted into the Chicago Entrepreneurship Hall of Fame, joining such luminaries as Leonard Lavin, founder of Alberto Culver, and Gordon Siegal, founder of Crate & Barrel.

Mr. Fulgoni currently serves on the boards of PetMed Express, Inc. (NASDAQ: PETS), the country’s largest pet pharmacy and InXpo, a development stage company that has built an Internet platform that allows it to effectively and economically offer virtual trade shows and other events. Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree (with Honors) in Physics and an M.A. in Marketing.

Diane Hessan – President & CEO, Communispace Corporation

Diane Hessan is President and CEO of Communispace, one of the fastest growing social networking companies in the country, “with a Blue Chip client list that would make a Madison Avenue giant jealous," according to Advertising Age. A pioneer in creating online communities to help marketers generate consumer insights, Diane helped found Communispace in 1999 and hasn’t looked back.

Today, Diane leads Communispace’s employees in building and managing the more than 350 private online customer communities the company has created for a marquee list of global corporations. Communispace’s revenues have tripled over the last four years, and the company enjoys a 90+ percent client retention rate. It also has received a wide range of awards for product innovation, social media leadership, and corporate culture.

Diane has spent her 30-year career helping companies become customer-focused—both as a business executive, and as co-author of the best selling book Customer-Centered Growth: Five Strategies for Building Competitive Advantage. She has received many awards and citations for her leadership, including Ernst & Young’s Entrepreneur of the Year (National Finalist), and the Greater Boston Chamber of Commerce Entrepreneur of the Year. In addition to her professional recognition, Diane is quoted frequently in the business media and is a highly sought-after speaker and expert in the marketing arena.

Diane has committed time and energy sitting on the boards of numerous organizations including The Business Innovation Factory, the Progressive Business Leaders Network, the Mass Technology Leadership Council, Horizons for Homeless Children, The Boston Philharmonic, Stand for Children, and the Tufts Alumni Council. A summa cum laude graduate of Tufts University, Diane received an MBA from Harvard Business School. She is the mother of two college-age daughters and co-founder of The Sound Bytes, a cappella group that writes lyrics about business and performs at major conferences.

Pat LaPointe – Chair, Board of Advisors, MarketShare

Pat has over 20 years of focused experience in measuring the impact of marketing investments on bottom-line results. As head of Client Solutions at MarketShare, he directed the implementation of advanced analytics programs for over 50 leading brand companies across 12 industry sectors. He was also the founder of MarketingNPV, a highly specialized consulting company at the forefront of marketing measurement practices, and managing editor of MarketingNPV Journal. His earlier career included six years in advertising (Y&R, Ketchum) and six more building advanced CRM and loyalty programs for nearly half the Fortune 100 companies.

Pat is the author of hundreds of articles on marketing measurement that have appeared in all major marketing industry publications including Journal of Advertising Research, Marketing Magazine, Admap, The Advertiser, and many others. He is also the author of a pioneering book on marketing metrics and measurement entitled Marketing by the Dashboard Light. He has an M.B.A. from Stern School at NYU, and a B.Comm from McGill University in Montreal, and is a frequent guest lecturer at leading M.B.A. schools including Wharton, MIT, Dartmouth, Stanford, and Columbia.

George Shababb – President, Kantar Media Audiences North America

George Shababb is President of Kantar Media Audiences (formally TNS Media Research), and is responsible for the strategic planning and development of products and services related to digital audience measurement in the United States. Under Mr. Shababb’s leadership, Kantar Media Audiences has successfully pioneered the introduction of TV audience measurement services based on clickstream data sourced from digital set top boxes.

Mr. Shababb has been widely recognized for achievements in the field of digital audience measurement. For his work, he was named the 2009 silver recipient of the prestigious ARF Great Mind award for innovation. In addition, in 2007 and then again in 2009, he was named to the Mediaweek 50, which features the 50 most indispensable executives shaping the future of media.

Mr. Shababb is a frequent panelist at industry conferences and has been featured in the Wall Street Journal (including a Media Q&A feature in the Business section), BusinessWeek Online, Advertising Age, Adweek, Mediaweek, TelevisionWeek, Multichannel News, among other key industry publications.

Joining TNS in 2000, Mr. Shababb served as Senior Vice President of TNS Media Intelligence (now known as Kantar Media Intelligence) where he spearheaded strategic planning and business development for advertising expenditure measurement. Mr. Shababb has over 30 years of Sales and Service, Marketing and Operational experience working with leading information providers including VNU, AC Nielsen, The NPD Group, and Rx Remedy. Mr. Shababb is a member of the ARF Board of Governors. He holds a Masters Degree in Statistics from the University of Connecticut and is a named inventor on two patents for technology facilitating data collection.

George H. Terhanian, Ph.D. – President, North America and Group Chief Strategy Officer, Toluna

George Terhanian joined Toluna in September 2010 and serves as President of Toluna, North America and the company’s Chief Strategy and Products Officer. Prior to joining Toluna, Dr. Terhanian was President, Global Solutions, for Harris Interactive. In this role, he oversaw several areas, including Brand and Communications Consulting, Stakeholder Relationship Consulting, Reputation Management, Marketing Sciences, Qualitative Research, Youth & Education Research, the Harris Poll, and the company’s internal Center for Innovation. Prior to serving as President, Global Solutions, Dr. Terhanian served as President of Harris Interactive Europe and Global Internet Research. Dr. Terhanian received a Ph.D. from the University of Pennsylvania, an Ed.M. from Harvard University, and his Bachelor of Arts degree from Haverford College. He is a trustee of the National Council on Public Polls and co-chairs the Advertising Research Foundation’s “research on research” component of its Online Research Quality initiative. Dr. Terhanian’s methodological expertise lies in the design and analysis of multi-mode studies and selection bias modeling.

Shelley Zalis – CEO, Ipsos Open Thinking Exchange

Shelley Zalis has been a leader of change in the market research industry. As a first-mover (and black sheep), Shelley envisioned and pioneered the use of online research well before any other company recognized the potential. Her drive, vision, and endless passion to deliver innovative research tools are uniquely balanced by her keen ability to listen, learn, connect and bring others together to create new markets. She remains focused on conceiving new ideas and using fresh thinking to meet the evolving demands and needs of her client base, the exploding possibilities of the internet (blogs, social networking, intense and increased use of digital media), and the drive to continuously challenge the status quo to understand consumers today. In 2008, Shelley was awarded the Ernst & Young Entrepreneur Of The Year® award in the On-Line Services category and in 2010 the ARF Great Minds in Innovation award. Under Shelley’s vision and guidance as Founder & CEO, OTX became the 18th largest research company in the world in 9 short years and in January 2010 was acquired by Ipsos. Shelley now leads the Ipsos Global Innovation Center, Ipsos Open Thinking Exchange pioneering next generation research solutions.

Board of Directors – Permanent

Michael Donahue – EVP Member Services, AAAA

Mike Donahue joined the American Association of Advertising Agencies in April 1994 as senior vice president, Member Services, after a 30+ year career in account management at Saatchi & Saatchi and its predecessor agency, Dancer Fitzgerald Sample. He was named executive vice president in February 1997.

At the AAAA, Mr. Donahue is responsible for overseeing the Member Information Services, Professional Development, Production, and Media Services divisions. He serves as staff officer on several of AAAA’s special projects and committees, including the Value of Advertising, Creative, Large Agency Management, Interactive Agency Management Committees, and Advertising Week in New York City.

Mr. Donahue is the senior staff officer on all AAAA electronic initiatives. In this capacity, he has been closely involved in the development of Ad-ID™, the new identification code for all media forms and the e-business initiative focused on simplifying media transactions. Mr. Donahue is also a director of the AAAA Foundation and Advertising Week in New York City. At Saatchi & Saatchi, he served as executive vice president, executive management director, member of The New York Board of Directors and managing director of the Retail Advantage. Mr. Donahue received his B.A. in Liberal Arts from Villanova University and his M.B.A. from the Wharton Graduate School of Business.

Robert Liodice – President & CEO, Association of National Advertisers, Inc.

Bob Liodice, who currently serves as president and chief executive officer of the Association of National Advertisers, Inc. (ANA), first joined the organization in 1995. He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster.

Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. He is also a member of the board of directors of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, the Partnership for a Drug-Free America, and the Advertising Educational Foundation. Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.

Board of Directors

Robert Atencio, Pfizer
Bernard Bradpiece, Strategic Publications LLC
Artie Bulgrin, ESPN, Inc.
Jane Clarke, CIMM
Steve Coffey, The NPD Group, Inc.
Michael Donahue, AAAA
Paul Donato, The Nielsen Company
Jim Dravillas, Google
Colleen Fahey Rush, Viacom Media Networks
Ronald Franklin, NSightsWorldwide
Gayle Fuguitt, ARF
Gian Fulgoni, comScore
Jeffrey Graham, Twitter
Diane Hessan, Communispace
Lori Hiltz, Havas Media North America
Natasha Hritzuk, Microsoft Advertising
George Ivie, Media Rating Council, Inc.
Sandy Kolkey, Leo Burnett Company Worldwide
Pat LaPointe, MarketShare
Joan Lewis, The Procter & Gamble Company
Robert Liodice, ANA
Sherrill Mane, IAB
Vipin Mayar, Fidelity Investments
Colin Mitchell, Ogilvy & Mather
Dave Morgan, Simulmedia
Andy Norton, General Motors
David Poltrack, CBS Vision
Debra Pruent, GfK Custom Research North America
George Shababb, Kantar Media
Kate Sirkin, Starcom MediaVest Group
Brad Smallwood, Facebook, Inc.
George Terhanian, Toluna
Patti Wakeling, Unilever
Jack Wakshlag, Turner Broadcasting System, Inc.
Steven Wolfe Pereira, Datalogix
Shelley Zalis, Ipsos Open Thinking Exchange

Meet The Staff

The ARF is host to many events and you are often able to meet our staff in person when you attend our meetings, workshops and conferences.
Meet the Staff »