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Dr. Thomas Evans
Vice President of Audio Research and Special Projects for ESPN, Inc.
Bio »

Bill Rose
SVP, Marketing, Arbitron
Bio »

Kim Vasey
Managing Partner, Director of Radio, GroupM
Bio »

David Marans
EVP, Media, ARF
Bio »
Registration
To attend in person or virtually, register via My ARF
If you have any questions, please contact Zena M Pagán at forums@thearf.org
Creative, commercials and cross platform can be the driving forces behind a successful radio campaign. Come join us to hear how effective good radio creative can be, what happens when the spots come on and and how sports fan move across platforms to satisfy their quest for sports content.
Featured Presentations
Lunch will be served from 12:30–1:00PM; the Forum will directly follow.
Members: Miss a meeting?
Click here to download past presentations via your My ARF account!
Last year, the ARF Audio Streaming Task Force was formed and three sub-committees were created to drive the industry forward:
Agenda
2:30–2:40PM
Welcome & ARF Updates
David Marans – EVP of Media, The ARF
Zena M Pagán – Forums and Ogilvy Awards Manager, The ARF
2:40–2:50PM
Agenda Overview and Introductions
Dr. Thomas Evans – VP-Audio Research & Special Projects, ESPN
Bill Rose – SVP, Marketing, Arbitron
Kim Vasey – Managing Partner/Director of Radio, GroupM
2:50–4:15PM
Committee Reports
4:05–4:20PM
Open Discussion and Q&A
4:20–4:30PM
Next Steps and Wrap Up
Dr. Thomas Evans – VP-Audio Research & Special Projects, ESPN
Bill Rose – SVP, Marketing, Arbitron
Kim Vasey – SVP - Director of Radio, Mediaedge:cia
4:30–5:30PM
Wine and Cheese Reception Presented by GugelPlex TV
It’s About the Creative!
Download the PDF presentation here
In partnership with:
The ARF and Radio Advertising Bureau are proud to join forces and present this event as part of the "The Audio Research Forum 2011."
Join us as leading industry thought leaders explore this essential topic. Issues will include the effectiveness of differing commercial lengths; the value of "live reads"; frequency and commercial wear-out. It promises to be a thought provoking, informative and lively event, and you are invited! And we welcome you to our networking wine & cheese party which begins as 4:30PM.
Featured Speakers
To provide a forum for examining audio’s most relevant, ROI-driven research and planning issues and to initiate pragmatic solutions to insure the radio medium remains a major component in a multi-media environment.
Forum meetings are open to ARF members only. Learn more about the benefits of ARF membership.
Meetings are listed in Eastern Time and held in our New York City office unless otherwise noted.
432 Park Ave South, 6th Floor
New York, NY 10016