Audio Research
Leaders

Dr. Thomas Evans
Dr. Thomas Evans
CEO, DTE Research
Bio »

Bill Rose
Bill Rose
SVP, Marketing, Arbitron
Bio »

Kim Vasey
Kim Vasey
Managing Partner, Director of Radio, GroupM
Bio »

Audio Research Forum

Upcoming Meetings

Details of the next meeting will be posted shortly. If you have any questions or would like to get involved with this Forum, please contact Zena Pagán at forums@thearf.org.

Previous Meetings

Members: Miss a meeting?
Click here to download past presentations via your My ARF account!

The Future of Audio Research / Where do we go From Here

Thursday, September 26, 2013
2:00PM - 4:30PM EST

Venue: ARF, 432 Park Avenue South, 6th Floor

Registration

To attend in-person or virtually, register via My ARF »
If you have any questions, please contact Zena M Pagán at forums@thearf.org.

In celebrating Advertising Week, the ARF will host an forum event addressing the question: “The Future of Audio Research—Where Do We Go From Here?” Among the speakers are industry leaders representing the media buying, research supplier, media company and association constituencies. These forward thinkers will share their thinking, perhaps debate different approaches, and answer your questions. Highlights from the ARF’s collaborative Streaming Audio Initiative will be presented as well.  A wine and cheese networking party will follow.

Please join us as we face research challenges and work together to help set priorities for the future of audio research.


Presented by:
Josh Chasin – Chief Research Office, comScore
Dr. Thomas Evans – CEO, DTE Research
George Ivie – Executive Director, Media Ratings Council
Deon Levingston – VP & General Manager, WBLS
David Marans – EVP, Innovation, Cross-Platform and Media Research, ARF
William Rose – SVP, Marketing, Arbitron
Larry Rosin – President, Edison Research
John Rosso – President of Market Development, Triton Digital
Kim Vasey – SVP, Director of Radio, Group M
Amy Vokes – VP, Research, Radio One

Agenda

2:15–2:25pm ET
ARF Introduction and Welcome
Gayle Fuguitt – President & CEO, Advertising Research Foundation
 
2:25–2:35pm ET
ARF Updates
Zena M Pagán – Leadership Programs Manager, Advertising Research Foundation

2:35–2:45pm ET
ARF Audio Forum Background and Streaming Audio Initiative Update
David Marans – EVP, Cross-Platform and Media Research, Advertising Research Foundation

2:45–3:30pm ET
Industry Leaders Panel
Josh Chasin – Chief Research Office, comScore
Dr. Thomas Evans – Chief Executive Officer, DTE Research (moderator and host)
George Ivie – Executive Director, Media Ratings Council
Larry Rosin – President, Edison Research
John Rosso – President of Market Development, Triton Digital
Kim Vasey – SVP, Director of Radio, Group M
Amy Vokes – VP, Research, Radio One

3:30–4:00pm ET
One-on-One Conversations with the General Managers
Host: William Rose – SVP, Marketing, Arbitron
Deon Levingston – VP & General Manager, WBLS

4:00–4:20pm ET
“Table-top Discussion” Where do we go from Here?
David Marans – EVP, Cross-Platform and Media Research, Advertising Research Foundation

4:20–6:00pm ET
Wine & Cheese Networking Reception

Audio Ad Effectiveness: Local Market Insights, the National Perspective, and Audio versus Visual

Tuesday, May 07, 2013
2:30PM - 6:00PM EST

Program: 2:30–5:00PM, Reception: 5:00–6:00PM ET

Registration
To attend in person or virtually, register via My ARF
If you have any questions, please contact Zena M Pagán at forums@thearf.org

Join us for exciting presentations and lively discussion of audio ad effectiveness.  Included will be a local advertiser's description of how radio advertising has made an impact, ESPN will showcase the different approaches that ESPN has taken to understand the evolving role of audio in the media mix and highlight some of the planning approaches that make audio most effective, and Bob McCurdy will reveal the findings of a recent Katz Marketing Solutions study of the role audio plays in successful television commercials, as well as how audio compares to visual in triggering brand identification in these commercials.

Featured Speakers
Emily Bockino – Associate Director of Advertiser Analytics, ESPN
Kelly Johnson – Senior Director, Audio, Integrated Media and Promotion Research, ESPN
Bob McCurdy – President, Katz Marketing Solutions 

 

Understanding Audio Better: Unveiling the Results of the ARF Streaming Audio Initiative, and Insights Into Where Radio Fits in the Media Mix

Thursday, December 13, 2012
2:30PM - 5:00PM EST

December 13, 2012 • Program: 2:30–5:00PM, Reception: 5:00–6:00PM ET

Registration
To attend in person or virtually, register via My ARF
If you have any questions, please contact Zena M Pagán at forums@thearf.org

Please join us for a very special ARF event!

Join us on Thursday, December 13 for ARF’s next Audio Forum where GfK will share key takeaways from the ARF qualitative study of streaming audio original research study. Bill Rose, Arbitron’s SVP of Marketing, will also be on hand to demonstrate the power of radio in the context of consumers’ daily lives and will offer actionable guidance for how radio advertising could fit into the media mix. Followed by a panel of some of the sponsors of the study sharing their reactions to the findings.

Following our Forum join us for a wine and cheese reception!

Presented by:
Bob DeFelice – VP, Custom Research, GfK
Dr. Thomas Evans – CEO, DTE Research
William Rose – SVP, Marketing, Arbitron
 

Audio Forum - Radio: Creative, Commercial and Cross-Platform

Tuesday, February 28, 2012
12:30PM - 3:00PM EST

Creative, commercials and cross platform can be the driving forces behind a successful radio campaign.  Come join us to hear how effective good radio creative can be, what happens when the spots come on and and how sports fan move across platforms to satisfy their quest for sports content.

Featured Presentations

  • Measuring the Effectiveness of Radio Creative
    Bob McCurdy – President, Katz Marketing Solutions
    Findings from custom research studies performed by the radio industry to measure the engagement and efficacy of specific advertiser’s messaging as well as key performance metrics.  Bob will walk thru radio's ability to impact the 5 branding metrics: awareness, intent, consideration, affinity and advocacy. He will review the performance of different commercials and their impact on various creative metrics.
  • What Happens when the Spots Come on – 2011 Edition
    Bill Rose – SVP, Marketing, Arbitron
    What Happens When the Spots Come On: 2011 Edition is a comprehensive update of the landmark 2006 study on radio audience behavior during commercial breaks by Arbitron, Media Monitors, and Coleman Insights. The 2011 study analyzes 18 million commercial breaks, 62 million minutes of commercials, and 866 stations for a year of audience data from all 48 PPM markets to compare the audience level for each minute of a commercial break to the audience for the minute before the commercials began.
  • ESPN Radio Audiences: Multi-Device, Multi-Platform, Multi-Location
    Glenn Enoch – VP, Integrated Media, ESPN
    ESPN is at the forefront of research on multi-platform consumption. Glenn will share the seven principles of cross-platform research and discuss how and where sports fans access ESPN content across the full spectrum of distribution platforms.

Work Session on Audio Streaming

Thursday, July 28, 2011
1:00AM - 1:00AM EST

Last year, the ARF Audio Streaming Task Force was formed and three sub-committees were created to drive the industry forward:

  • Subcommittee on Measurement (SOM)
    Purpose: To address how audio streaming is presently being measured. At the upcoming July 28 work session, we will (1) review the draft of a questionnaire to be sent to all major research companies to gather information on how audio streaming is presently being measured and (2) create a list of research suppliers to receive the questionnaire.
  • Subcommittee on Agency/Advertisers Practices (SOAP)
    Purpose: To examine attitudes about and uses of audio streaming. The agency/advertisers surveys have been collected. At the July 28th meeting, we will evaluate the results and determine next steps.
  • Subcommittee on Qualitative Research (SQR)
    Purpose: To conduct a study of how people use audio streaming. This subcommittee was put on hold until the results of the SOAP’s survey were available in order to understand what agencies and advertisers wanted to know. Discussion on July 28 will focus on initiating a qualitative survey (i.e., developing an RFP and funding).

Featured Speakers:

  • Kim Vasey – Managing Partner/Director of Radio, GroupM
  • Annette Malave – VP, Business Development, RAB
  • David Marans – EVP of Media, The ARF

Audio Advertising Effectiveness

Thursday, March 31, 2011
1:00AM - 1:00AM EST

It’s About the Creative!
Download the PDF presentation here

In partnership with:
 
 

The ARF and Radio Advertising Bureau are proud to join forces and present this event as part of the "The Audio Research Forum 2011."

Join us as leading industry thought leaders explore this essential topic. Issues will include the effectiveness of differing commercial lengths; the value of "live reads"; frequency and commercial wear-out. It promises to be a thought provoking, informative and lively event, and you are invited! And we welcome you to our networking wine & cheese party which begins as 4:30PM.

Featured Speakers

  • Tammy Greenberg – SVP, Business Development, Radio Advertising Bureau
  • Laurel Keith – VP of Operations, Ad Results Advertising
  • Bob McCurdy – President, Katz Marketing Solutions
  • Tony Mennuto – Creative Director, RadioFace
  • Lee Seidenberg – Freelance Creative Director/Copywriter
Forum's Mission

To provide a forum for examining audio’s most relevant, ROI-driven research and planning issues and to initiate pragmatic solutions to insure the radio medium remains a major component in a multi-media environment.

ARF Forum sessions are closed, member only sessions and cannot be covered by the press without prior approval from the ARF President and CEO. Learn more about the benefits of ARF membership.

Meetings are listed in Eastern Time and held in our New York City office unless otherwise noted.

The Advertising Research Foundation

432 Park Ave South, 6th Floor
New York, NY 10016

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