ARF in Atlanta - Speakers

ARF in Atlanta - Speakers

  Mary Ellen Gordon – Director, Industry Insights & Analysis, Flurry

Mary Ellen Gordon is head of Research at Flurry, mining insights from app data collected from more than a billion smartphones and tablets each month. With over twenty years experience in academic, research, and industry roles, Mary Ellen most recently analyzed third party app and device data for Apple. Prior to that, she ran a boutique market research company that specialized in research in and about virtual worlds. Mary Ellen holds a Ph.D., M.B.A., and B.S. in marketing, and has published academic research on topics including internet marketing, relationship marketing. and marketing education.

  Gayle Fuguitt – CEO and President, ARF

Gayle Fuguitt became the first woman to lead the ARF when she succeeded Bob Barocci as president and CEO in April 2013. Gayle spent 32 years at General Mills where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of the ARF from 2005 to 2012. She earned her B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she is currently a trustee at the Minneapolis Institute of Art, on the YWCA board of directors, and a strategic advisor to the Northside Achievement Zone.

  Jolene McGoldrick – Director, Research, Millward Brown Digital

Joline McGoldrick is a director of research at Dynamic Logic, Millward Brown’s Digital Practice. Joline was an early member of the Dynamic Logic team, beginning in 2001, and has more than 10 years’ experience studying how audiences respond to digital advertising. Joline is a speaker and panelist on understanding the digital audience experience. Her work has been featured in Forbes, Adweek, MediaPost, and Mobile Marketer. Joline currently focuses on emerging technologies and new innovations to test audiences’ experiences with advertising. Joline is a Phi Beta Kappa graduate of Carnegie Mellon University.

  Graham Mudd – Director, Advertising Measurement, Facebook

Graham Mudd is director of  Advertising Measurement at Facebook. He leads the Vertical Measurement team, which is responsible for developing and executing measurement solutions that provide insight into the value Facebook creates for North American marketers. Prior to assuming this role, Graham developed Facebook’s global partnerships with research and measurement companies. Prior to Facebook, Graham was senior vice president, Media & Entertainment Practice, at comScore. At comScore, Graham managed client relationships with a number of prominent Internet companies in the media and entertainment sectors, including Google, Facebook, Yahoo!, Fox, Hulu, Disney and Glam Media. Prior to that, Graham worked in marketing and product strategy in Yahoo's Search division. Graham holds an M.B.A. with majors in marketing, strategy and finance from the Kellogg School of Management, Northwestern University and a B.S. with honors from Santa Clara University, with a major in psychology.

Leonard Murphy – Chief Editor & Principal Consultant, GreenBook

Leonard “Lenny” Murphy has been in the market research industry for over a decade in various senior level roles, most notably as CEO of the full-service agency Rockhopper Research, CEO of the tech-driven start-up BrandScan360, and senior partner of Gen2 Advisors, a strategic consultancy. A major aspect of his work focuses on collaborating with multiple organizations to help advance the innovation and strategic positioning of the market research industry, most prominently as the editor-in-chief of the GreenBook Blog and GreenBook Research Industry Trends Report, two of the most widely read and influential publications in the global insights industry. Lenny is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused startups via his consulting practice. He is involved with numerous organizations, including the Insight Innovation Exchange, Advertising Research Foundation, NY AMA, NewMR, and MRGA. He also chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, Georgia with his five (yes, five!) children, should- be-sainted wife, dog, and a clinically insane cat.

  Peter Orban – EVP, Innovation & Research, Mobile & Social

Peter Orban consults with ARF members on marketing and research in the mobile and social space. As EVP innovation, Mobile & Social Research he leads the ARF’s Mobile Initiative, focusing on various research projects and knowledge curation. Peter spent close to 20 years with MCann, Y&R, Wunderman, and Dentsu in six countries on three continents, articulating research questions and applying the findings to the marketplace. His passion for technology innovation led him to Deutsche Telekom, where he ran the Innovation and Corporate Development practice based in Europe. Later, he co-founded an Internet technology startup, where he developed and executed a primary research methodology that enabled the articulation, comparison, and rank ordering of consumer needs, regardless of originating domain. His research led to various applications in social media and mobile commerce solutions. He studied economics and marketing at Corvinus University of Budapest, and strategic innovation (Blue Ocean Strategy) at INSEAD in Paris. He resides in Sleepy Hollow, New York, with his wife, Christina and their three children—each born on a different continent.

  Jack Wakshlag – Chief Research Officer, Turner Broadcasting System, Inc.

Jack Wakshlag is chief research officer for Turner Broadcasting System, Inc. (TBS, Inc.). He directs the company’s audience development, marketing, distribution and ad sales research supporting the domestic and international businesses of CNN Worldwide, which include CNN/U.S., HLN, and CNN International; the entertainment networks TBS, TNT, truTV and Peachtree TV; and the kids and young adult networks Cartoon Network, Adult Swim, Boomerang and their international extensions. In addition, he is responsible for research supporting company initiatives in innovation and new delivery platforms. He is based in Atlanta and reports to Kelly Regal, executive vice president of TBS, Inc.

Previously executive vice president and head of research for The WB, Wakshlag oversaw all research related to the network’s programming, distribution, publicity, marketing and sales. He joined The WB in 1995 from CBS, where he served as director of research for CBS New Media and Television Stations, from 1988 to 1994; and director of primary research for CBS Television Stations, from 1986 to 1988. Wakshlag was an associate professor of telecommunications at Indiana University from 1977 to 1986. During his tenure, he researched and taught research design, programming, and audience analysis.

Wakshlag serves as chairman of Ehrenberg-Bass Institute’s North American Advisory Board and on the Board of Directors of The Advertising Research Foundation. He is a member of the CTAM Research Committee and a Steering Committee Member of the Board of The Council for Research Excellence. He has served on the board of the Broadcast Education Association and the editorial board of The Journal of Broadcasting and Electronic Media. Acknowledged for his industry leadership as part of the CableFAX 100 list in December 2004 and again in 2005, Wakshlag is a frequently quoted source and presenter at industry events.

Wakshlag earned a bachelor of arts degree from Queens College, a master of arts degree from Illinois State University and a doctorate in mass communication research from Michigan State University which honored him, in 2000, with its Distinguished Alumni Award. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.