<h2><img src="http://s3.amazonaws.com/thearf-org-aux-assets/webcasts/webcast_logo2.gif" alt="Learn the Latest, Live, Online!" width="179" height="69" /><br />
</a>Learn the Latest, Live, Online!</h2>
<p><strong>The ARF Webcast Program</strong> – a series of lunchtime presentations that address hot issues in advertising and marketing research. Connect with industry leaders. Tap into a wealth of information. All from the convenience of your own office.</p>
<h5 style="color:#38939b;">THURSDAY, MARCH 18, 2010 • 12:00-1:00PM EST </h5>
<h3>Active Learning through Social Media: How to Leverage Consumer Conversations and Engagement to Answer Traditional Market Research Questions </h3>
<h5>Presented by: Ripple6 </h5>
<p>As marketers become more savvy with using social media as a tool to exchange messages and drive brand advocacy, the untapped knowledge within the conversations that consumers are having online often goes unnoticed. These conversations are not only a rich resource for organic insight, but these same consumers who are talking about your categories and brands online are also some of the best targets to engage in a discussion around your business. In this webinar, we will help you understand how social media can be a promising new option for market researchers and show you some of the tools now available to address common research needs like ideation and innovation, communications optimization, product testing, and consumer understanding. We’ll help answer questions like: </p>
<ul>
<li>What is the value of social media as a medium for gathering insight? What sets it apart?</li>
<li>What types of research are well suited to the social media arena?</li>
<li>How do you get started? </li>
</ul>
<p>Register today – space is limited! </p>
<p><strong>Registration</strong><br />
ARF Members: Free / Non-members: $199<br />
<a href="https://my.thearf.org/default.aspx">Register via My ARF »</a></p>
<h5 style="color:#38939b;">THURSDAY, APRIL 1, 2010 • 12:00-1:00PM EST </h5>
<h3>Overcome Media Fragmentation with Next-Gen Marketing Planning Tools </h3>
<h5>Presented by: Damon Ragusa – CEO and Jeff Mills – VP of Marketing, ThinkVine Corporation</h5>
<p>Today’s Chief Marketing Officers (CMOs) need better planning tools to keep up with the fragmentation of media and pace of change of today’s dynamic marketplace. On April 1, 2010, please join ThinkVine CEO Damon Ragusa and VP of Marketing, Jeff Mills for the latest on Marketing Optimization technologies. Hear case studies from brands with marketing budgets ranging from $10 Million to $80 Million on how they are using these cutting edge planning tools. Speakers will answer critical questions such as: </p>
<ul>
<li>How do simulation tools accurately project marketing scenarios? </li>
<li>What is the optimal mix of my marketing dollars? </li>
<li>What is the ROI of each marketing outlet? </li>
<li>What would happen if I moved a large portion of my budget into an emerging media vehicle?</li>
</ul>
<p>Also, learn why marketing simulation technology is giving consumer goods companies the ability to know the ROI of a marketing plan before the investment is made; test and learn from an unlimited number of detailed “what if” scenarios; and test new media that has not been tried before. Join this informative Web seminar and learn more today! </p>
<p><strong>Registration</strong><br />
ARF Members: Free / Non-members: $199<br />
<a href="https://my.thearf.org/default.aspx">Register via My ARF »</a></p>
2008-03-26T00:00:00-05:00
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webcasts
<h2>Learn the Latest, Live, Online!</h2>
<p><strong>The ARF Webcast Program</strong> – a series of lunchtime presentations that address hot issues in advertising and marketing research. Connect with industry leaders. Tap into a wealth of information. All from the convenience of your own office.</p>
ARF Webcasts
2010-02-25T11:35:10-06:00