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  <author></author>
  <blurb>&lt;h3&gt;Tweet Book: Social Media Marketing GPS&lt;/h3&gt;
</blurb>
  <body>&lt;p&gt;&lt;a href="http://www.twitter.com/joelrubinson"&gt;&lt;img src="http://thearf-org-aux-assets.s3.amazonaws.com/annual/rubinson-tweet.jpg" alt="Tweet Book" width="315" height="165" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;Tweet Book: Social Media Marketing GPS&lt;/h3&gt;
&lt;p&gt;&lt;em&gt;Must separate measuring the expected (tracking biz growth) from listening for the unexpected (innovation and corp rep)&lt;/em&gt; ...&lt;/p&gt;
&lt;p&gt;&lt;em&gt;To be fast learning organization @charleneli must listen for unexpected &amp;amp; learning can come from anywhere up/down 2&lt;/em&gt;  ...&lt;/p&gt;
&lt;p&gt;&lt;a href="http://bloombergmarketing.blogs.com/smgps/2009/04/social-media-marketing-gps-gps-chapter-3-social-media-research-the-1st-listening-post-interview-with.html"&gt;Read all from Tweet Book &#187;&lt;/a&gt;&lt;/p&gt;
&lt;h2&gt;Follow Joel Rubinson on Twitter and His Blog&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;On Twitter&lt;/strong&gt;: &lt;a href="http://www.twitter.com/joelrubinson"&gt;www.twitter.com/joelrubinson&lt;/a&gt;&lt;br /&gt;
&lt;strong&gt;On Blog&lt;/strong&gt;: &lt;a href="http://rubinson.wordpress.com"&gt;http://rubinson.wordpress.com&lt;/a&gt;&lt;/p&gt;
</body>
  <created-at type="datetime">2009-04-08T00:00:00-05:00</created-at>
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  <id type="integer">508</id>
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  <permalink>twitter-rubinson</permalink>
  <summary></summary>
  <title>Joel Rubinson Featured in Bloomberg Blog Tweet Book </title>
  <updated-at type="datetime">2009-04-15T14:07:08-05:00</updated-at>
</article>
