Social Media Council

<h2 style="color: rgb(218, 121, 37);"> Upcoming Meetings </h2> <p>Next meeting soon to be scheduled. Please check back.</p>   <h2 style="color: rgb(218, 121, 37);"> Previous Meetings </h2> <h5 class="program" style="margin-top: 0.4em;"> February 2, 2010 • 2:30-4:30PM Eastern </h5> <h3> Social Media Week Special Council </h3> <h3> The Science of Social Media </h3> <p> <span class="board-img"><a href="http://socialmediaweek.org/newyork/"><img src="http://thearf-org-aux-assets.s3.amazonaws.com/logos/social-media-week.gif" alt="Social Media Week" width="100" height="89" border="0" /></a></span><br /> During Social Media Week (February 1–5). For more information on Social Media week please visit <a href="http://socialmediaweek.org/newyork/">socialmediaweek.org/newyork</a>. </p> <p> <span class="board-img"><img src="http://thearf-org-aux-assets.s3.amazonaws.com/councils/sm-week-council.jpg" alt="Attendees" width="375" height="170" border="0" /></span><br /> <a href="http://www.flickr.com/photos/37662783@N02/sets/72157623233636261/">More event photos on Flickr »</a></p> <p>According to a study by a research team at Penn State, 20% of Tweets are about brands,. And it’s not only Twitter where people are talking about brands. It also happens on Facebook, online forums, blogs, online communities, and other social networks.  What makes people share so much information online? How can you better understand consumer behavior online to virally spread your message? Why does social media work, and why has it become such an effective form of communication? Learn how social psychology, user experience, site design, and an effective marketing strategy play into social media participation—and why word of mouth is one of the most powerful forms of marketing. </p> <p> <strong>Featured Speakers</strong><br /> Duncan J Watts - Principal Research Scientist, Yahoo! Research, and author of Six Degrees: The Science of a Connected Age<br /> Jeff Doak – Chief Technology Officer, Converseon<br /> Ned Winsborough – CI Manager, Consumer Networks, General Mills </p> <h6> PRESENTATIONS FOR DOWNLOAD</h6> <p> <a href="http://thearf-org-aux-assets.s3.amazonaws.com/downloads/cnc/sm/2010-02-02_ARF_SM_Presentation.pdf">Combined Presentations:<br /> Using the Web to do Social Science (and Maybe Social Media Science)<br /> Social Media Monitoring Metrics<br /> Uncovering Insight by Engaging Consumers Online</a> </p> <h5 class="program" style="margin-top: 0.4em;"> DECEMBER 10, 2009 </h5> <h3> Building Your Brand Audience </h3> <p> Social Media is free marketing research—people are talking about brands without companies having to pay them to find out what they like or dislike. How can the power of social media be harnessed to better serve the brand? How can online conversations be curated to better shape the brand narrative? Brands that truly get social media understand how to tap into the influence of communities and evangelists to build deeper, more passionate, relationships between consumers and their products. Using social media effectively takes more than just writing a blog, creating a widget, setting up a Facebook fan page, or starting a Twitter account. Social media is a strategy that fits into the overall marketing plan and touches every aspect of it. Listening to the conversation, being transparent, and establishing trust goes a long way to building brand audience and turning that three-month campaign into a 365, 24-7 strategy just by focusing on your audience’s interests. This new era of marketing is about building customer engagement through meaningful dialogue, creating offline and online synergy, to create co-authored brand stories. Learn how building brand audiences and creating brand experiences can transform both advertising and marketing. </p> <h6> PRESENTATIONS AVAILABLE NOW FOR ARF MEMBERS ON MY ARF </h6> <p> <a href="https://my.thearf.org/User/MyDownloads.aspx#sm">Meeting Notes and Combined Presentations:<br /> Growing Your Graph<br /> The Connected Consumer<br /> “No, I Don’t Want to be FacebookFriends with my Butter”</a> </p> <h5 class="program" style="margin-top: 0.4em;"> SEPTEMBER 23, 2009 </h5> <h3> The ARF introduces our new SVP, Social Media, Lynne d Johnson at the Social Media Council launch! </h3> <p> Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact: </p> <ol> <li>Social media creates a brand/consumer conversation that will transform organizations. </li> <li>Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation. </li> <li>Most marketers are still struggling to find a coherent social media strategy. </li> <li>Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream. </li> </ol> <p> The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres. </p> <h6> PRESENTATIONS AVAILABLE NOW FOR ARF MEMBERS ON MY ARF </h6> <p> <a href="https://my.thearf.org/User/MyDownloads.aspx#sm">Combined Presentations</a> </p> <h2 id="chair" style="color: rgb(218, 121, 37);"> Council Chairs </h2> <h3 id="oliver"> Jim Oliver – VP of Global Measurement Science for Emerging Media, Nielsen </h3> <p class="board-img"> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/people/80x100/oliver.jpg" alt="Oliver" height="100" width="80" /> </p> <p> Jim Oliver is VP of Global Measurement Science for Emerging Media at Nielsen. He leads a Marketing Science R&D group, oversees Panel Management, and manages a global team that collaborates with clients and industry on measurement issues. Previously, Dr. Oliver was Head of Advertiser Research at Google, focusing on consumer behavior, advertising response, and offline/online interactions. Prior to Google, he was Director of Database Marketing and Analytics at eBay, responsible for segmentation, modeling, and optimization for key marketing channels. He holds a Ph.D. in Operations and Information Management from The Wharton School, as well as a BS and MS in electrical engineering. </p> <p> <a href="#container">Top »</a> </p> <h3 id="pasewark"> Richard Pasewark – General Manager, TNS Cymfony </h3> <p class="board-img"> <span style="margin-top: 16px;"><img src="http://s3.amazonaws.com/thearf-org-aux-assets/people/80x100/pasewark.jpg" alt="Pasewark" height="100" width="80" /></span> </p> <p> Richard Pasewark joined Cymfony as General Manager in June 2009, bringing more than 20 years of experience as a business leader, strategist, and software visionary for some of the most recognized technology companies in the world including Quark, Adobe, and EDS. Rich has developed, collaborated and led teams of more than 100 with go-to-market strategies for multiple product lines across markets, and new product launches in both retail and Web platforms. His experience spans the creative and enterprise solution markets as well as a broad mix of verticals from aerospace to publishing to retail. An early adopter and leader in SaaS and XML, Rich has received recognition by a variety of publications and as a guest speaker. Rich holds a Bachelor of Arts Degree in Psychology (major) and Economics (minor) from Gettysburg College. </p> <p> <a href="#container">Top »</a> </p> <h3 id="perez"> Nathaniel Perez – Head of Community Intelligence, Sapient Interactive </h3> <p class="board-img"> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/people/80x100/perez.jpg" alt="perez" height="100" width="80" /> </p> <p> Digital thinker, marketing addict, technology obsessed, musically skilled. Helping brands live and breathe social marketing, emerging and digital experiences. </p> <p> Nathaniel is head of Community Intelligence at Sapient Interactive. Part of a world class group of digital strategists, he works on  groundbreaking social marketing approaches, platforms and offerings. Community Intelligence is all about creating marketing experiences that are focused on influence, harnessing its power across channels to trigger measurable digital engagement, action and communication. </p> <p> He’s a digital veteran with over 14 years of agency experience working for leaders such as Razorfish and IBM Global Services. With a deep technology background, he has created strategies, partnerships, productized technology platforms to fuel marketing innovation across disciplines, including media, word-of-mouth, analytics, consumer insights, social applications & platforms, mobile, digital out-of-home and rich experiences. As an experienced marketer, he has helped over 100 Global 1000 clients execute successful and innovative digital marketing strategies. </p> <p> Nathaniel has tackled marketing and technology in numerous industries, while working for clients such as H&R Block, Coca-Cola, ADT, Kraft, Air Canada, Citi,  JCPenney, AT&T, Terra, Condé Nast, Mercedes AMG, Carnival Cruises, Burger King and many more. </p> <p> <a href="#container">Top »</a> </p> <h3 id="winsborough"> Ned Winsborough – CI Manager, Consumer Networks, General Mills </h3> <p class="board-img"> <span style="margin-top: 16px;"><img src="http://s3.amazonaws.com/thearf-org-aux-assets/people/80x100/winsborough.jpg" alt="Oliver" height="100" width="80" /></span> </p> <p> Ned leads the Consumer Networks team in Consumer Insights at General Mills. His team is responsible for developing and applying social networking technology for consumer learning across the company. The team’s experimentation have kept General Mills at the leading edge of social network consumer research. Prior to his appointment to Consumer Networks, Ned held a number of positions at General Mills. Most recently, he led the Consumer Insights team for the Progresso brand. Ned’s team was key to launching Progresso Light, which created a new segment in the category. While working in General Mill’s Big G cereal division, Ned helped the Honey Nut Cheerios team relaunch with a cholesterol-reducing benefit that has moved the brand from #5 to #1. </p> <p> Ned is a member of the Advertising Research Foundation. He earned an MBA from the University of Wisconsin’s AC Nielsen Center for Marketing Research and an MA in Media Studies from the University of Iowa. </p> <p> <a href="#container">Top »</a> </p> <h3 id="johnson"> Lynne d Johnson – SVP, Social Media, The ARF </h3> <p class="board-img"> <img src="http://s3.amazonaws.com/thearf-org-aux-assets/people/80x100/johnson.jpg" alt="Johnson" height="100" width="80" /> </p> <p> Lynne d Johnson is responsible for content, brand and social media development and strategy, and the ARF Social Media Council. </p> <p> Previously, Lynne was Senior Editor/Community Director of FastCompany.com. There she oversaw both content and community functionality, and wrote the Digital Media Diva blog, which covered technology, media, marketing, and the entertainment business.  Her ten year history of bringing together communities both online and offline includes similar leadership roles at Vibe and Spin magazines, as well as BlackPlanet.com.  </p> <p> Lynne is a sought after speaker, and has presented keynotes and moderated panels around the world about the future of media, web 2.0, women in tech, African-Americans in tech, and the intersection of music and technology. Most recently, she served as keynote of one of Australia's leading Web Conferences, Web Directions South, and as the chair and host of the Urban/Multicultural Mashup at YPulse's Youth Marketing Mashup. And she wrote the foreword for Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand by Shel Holtz and John C. Havens. </p> <p> When not working on the Web, Lynne is an adjunct professor in the Audrey Cohen School for Human Services at the Metropolitan College of New York. She also taught at the College of Mount Saint Vincent, in the instructional technology tract of its MS program in Urban and Multicultural Education. </p> <p> A veteran blogger, Lynne received the 2006 Black Blogger Achievement Award from the Annual Black Weblog Awards. </p> <p> Lynne earned a BA in Journalism from SUNY New Paltz and an MBA in Media Management from the Metropolitan College of New York. </p> <p> She currently serves on the Board of Directors of the Literary Freedom Project, a nonprofit arts organization, as well as Interactive One, the Interactive arm of Radio One and TV One, and was on the Advisory Board for Ypulse Youth Marketing Mashup 2009, and the Advisory Board for BlogHer Business '08. </p> <p> <a href="#container">Top »</a> </p> 2008-08-25T00:00:00-05:00

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social-media-council

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