Joel Rubinson's CRO Blog

August 19, 2008

Transforming Research: Are You Listening?

A dozen industry leaders met to discuss how to listen to the naturally occurring conversations of consumers via blogs, search, etc. and wound up beginning a journey that will transform the research function and the marketing organizations they serve.
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June 17, 2008

“Cross-Media”; Yeah, It’s THAT Important

Cross-Media understanding is a top priority for ARF members (based on a recent survey of over 200 ARF members). No surprise there. However, when we conducted 20 in-depth interviews among members, the reasons started to fragment (yeah, just like media!)  Here are some of the things we heard (and have gleaned from the trade press).
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April 28, 2008

Research is Cool

One of the biggest challenges Research faces is getting kids jazzed up about it as a career. Yet the funny thing is that what we do is cool, we just don’t market ourselves very well. I had a conversation with a marketing professor who said, “If I ask my marketing class of 50 how many want to go into marketing research, maybe one hand would go up.”
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