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Re:think 2009: The ARF Annual Convention + Expo
3.30.09–4.1.09
Marriott Marquis – New York City
The world is imploding. Volatility, fear and uncertainty are real and present dangers. Strategic inflection is not out there. It’s right here. Nothing is sacred. Everything is up for grabs. It’s time to think anew and act differently.
No one can predict the future, but preparation is everything. Re:think 2009, the 55th ARF Annual Convention + Expo, is where forward-thinking companies will gather for three seminal days on three transformative issues essential to the systemic change advertisers, agencies, media and research companies must make now.
Day 1
Listening
Consumer controlled media may be changing the rules of the road, but it makes it easier for research to tap into real time listening that enables marketers to make real time decisions that impact the bottom line. Stop playing consumer catch up, learn how to harness groundbreaking tools and master the new listening that is redefining market research.
Day 2
360° Media Accountability
Multi platform, multi-media means multi-choices. Modeling advancements and new cross-media measurements make it more imperative than ever to build budgets with strategic precision.
Day 3
Research Innovation
Intelligent, creative research is more important than ever before. New tools exist that transform research from reactive to proactive. From post-emptive to pre-emptive. From passive data collection to activist advertising change agent. Yes, we can build a better mouse trap. Discover how.
Plus, don’t miss the new Social Media Boot Camp!
On Sunday, March 29, the ARF University is holding a special intensive one-day Social Media Boot Camp. With two levels of boot camp, at this in-depth workshop you’ll get what you need to face down Facebook and outwit Twitter.
