QeP Workshop Training
Are you sure your online research is valid?
We've added another workshop!
The next QeP Workshop has been added for August 12, 2010. Scroll down for registration details, or simply download the registration form, complete, and fax to 212 319.5265.
NEW! QeP is now PRC accredited
The ARF Quality Enhancement Workshop is a fully accredited continuing education course by the MRA’s Professional Researcher Certification program. For those desiring professional credit, the ARF will submit proof of attendance at the workshop to the program administrator.
www.mra-net.org/prc
If you and your research partners take the ARF Online Quality Enhancement Process Workshop, you will be assured your research is valid.
- Worried that your online research results won't replicate?
- Consistency a problem?
- Can't look your CEO in the eye when he asks "is this online survey reliable?"
Two years ago, in a spirit of collaboration and transparency, leading buyers and sellers of online research came together at The ARF for a path forward. Working committees were formed. A private $1MM study was planned and executed. An "industry solutions" committee was formed to translate insights into an action plan. The facts are clear:
- Taking multiple surveys per month does not harm respondent engagement
- Purchase intent for a concept is related to panelist longevity
- Being on multiple panels is less of an issue than presumed
- Even after considering many factors, study results still vary across panels
- Panels replicate their own answers but different online panels produce different answers
The ARF's Quality Enhancement Process (QeP) provides a clear, consistent, collaborative approach to improving online data quality. Based on learning from the ARFÕs landmark Foundations of Quality study, leading professionals from Coca-Cola, General Mills, Kraft, Microsoft, Bayer Healthcare, Capital One, Unilever, and General Motors worked shoulder-to-shoulder with major research firms and panel suppliers to create the first online research Quality Enhancement Process. They then pilot tested the QeP and we are ready to integrate it into industry practice.
Now, we can help move you from facts to guidelines to actions. Create a new organizational dynamic to improve online data quality. Attend an ARF QeP Workshop or ask us to conduct one especially for you on your premises. The quality of your online research well improve overnight ... as will your ROI on research!
And pretty soon, you'll be able to look your CEO in the eye.
What is the ARF Quality Enhancement Process (QeP)?
The QeP reflects the ARF’s commitment to apply the learning from the Online Research Quality Council’s landmark Foundations of Quality study, so that the industry can benefit from a clear approach to managing online research quality. Tapping the collective wisdom of leading professionals from major corporations, research firms, and online panel suppliers, collaborative groups of buyers and sellers of online research worked shoulder-to-shoulder toward a common goal. The result? An online research “Quality Enhancement Process.”
For more information contact
Dr. Raymond Pettit, SVP, Research and Standards, The ARF ORQC
rpettit@theARF.org
AUGUST 12, 2010
Quality Enhancement Process Workshop
Location
The Advertising Research Foundation
432 Park Avenue South at 29th Street, 6th Floor
New York, NY 10016
Program
8:30–9:00am
Continental breakfast
9:00am–12:00pm
Introduction Part 1
Foundations of Quality: Research Results Review
What is the ARF QeP?
General instructions for working with, evaluating, and maximizing the value of the QeP
12:00–1:00pm
Lunch
1:00pm–4:30pm
Introduction Part 2
The panel level template
The sample/study level template
The response quality template
Evaluation of the QeP
Maximizing the value of the QeP templates
Additional QeP Workshop Information
Full-day workshop (9am– 4:30pm)
ARF Members:
$1,600 / Non-Members: $3,200
Full day for additional company personnel, per participant
Members:
$1,250 / Non-Members: $2,500
For more information contact
Dr. Raymond Pettit, SVP, Research and Standards, The ARF
rpettit@thearf.org
Registration
Register via My ARF, or download form, complete, and fax to 212 319.5265.
More about the Online Research Quality Council »
See Also
The New York Times Media Decoder
Big Advertisers Agree to Tests of Online Research
by Stuart Elliott
ARF COUNCILS SPONSOR
NOTE: ARF Council sessions are closed, member only sessions and cannot be covered by the press without prior approval from the ARF President & CEO.
Council’s mission
The council’s mission and methods are best summarized by Knowledge Driven Standards and Metrics. That is, vital industry issues will be addressed through knowledge sharing of existing studies and knowledge creation of new Research-on-Research.
Meeting/registration notes
Council meetings are open to ARF members only. Learn more about the benefits of ARF membership.
Meetings are listed in Eastern Time and held in our New York City office unless otherwise noted.