Publications

The ARF presents and shares its knowledge through a variety of formats. In addition to conferences and council meetings , we publish books, white papers, journals and reviews.

Books
The Online Advertising Playbook and Learning from Winners distill hundreds of cases and research studies that provide insight into effective advertising practices.

White Papers
The ARF’s Engagement Initatives generated a series of papers that define engagement and report on groundbreaking research studies that demonstrate the value of the engagement approach.

Journal of Advertising Research
ARF’s seminal, peer-reviewed Journal provides practitioners and academics with the latest research on advertising.

Standards and Guidelines
The ARF publishes standards and guidelines for conducting research that are invaluable for advertising researchers of all levels.

Research Reviews
ARF reviews the methodologies of leading research companies in order to provide purchasers and prospects with a fact base that can be incorporated into their decisions.