<p>The ARF presents and shares its knowledge through a variety of formats. In addition to <a href="/channels/events">conferences</a> and <a href="/channels/councils">council meetings</a>, we publish books, white papers, journals and reviews.</p> <p><a href="/assets/arf-books"><strong>Books</strong></a><br /> The <a href="http://www.thearf.org/assets/arf-books">The ARF Listening Playbook</a>, <a href="http://www.thearf.org/assets/online-playbook">Online Advertising Playbook</a> and <a href="http://www.thearf.org/assets/learning-from-winners">Learning from Winners</a> distill hundreds of cases and research studies that provide insight into effective and cutting-edge advertising practices.</p> <p><a href="/assets/research-whitepapers"><strong>White Papers</strong></a><br /> The ARF’s Engagement Initatives generated a series of papers that define engagement and report on groundbreaking research studies that demonstrate the value of the engagement approach. </p> <p><a href="/assets/pub-jar"><strong>Journal of Advertising Research</strong></a><br /> ARF’s seminal, peer-reviewed Journal provides practitioners and academics with the latest research on advertising. </p> <p><a href="/assets/research-standards"><strong>Standards and Guidelines</strong></a><br /> The ARF publishes standards and guidelines for conducting research that are invaluable for advertising researchers of all levels. </p> <p><a href="/assets/research-reviews"><strong>Research Reviews</strong></a><br /> ARF reviews the methodologies of leading research companies in order to provide purchasers and prospects with a fact base that can be incorporated into their decisions. </p> <p><strong>Knowledge Briefs</strong><br /> Available as benefit of <a href="/assets/member-benefits">ARF membership</a> on MyARF.</p> <p><img src="http://s3.amazonaws.com/thearf-org-aux-assets/pdf.gif" alt="pdf file" /> <a href="https://my.thearf.org/User/MyDownloads.aspx#kb">ESOMAR WM3 Knowledge Brief</a></p> 2008-05-05T00:00:00-05:00 272 false publications

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