Journal of Advertising Research

The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. The JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice.

The ARF began publishing the Journal of Advertising Research in 1960, and since its inception, it has become one of the seminal journals in the industry. The JAR encourages dialogue between practitioners and academics to expand the scientific body of knowledge about all facets of marketing and advertising research and to facilitate translation of that knowledge to support the ARF's mission of “effective business through research and insights.”

Publishers of JAR

The JAR is published quarterly for The ARF by the World Advertising Research Center. WARC is a leading supplier of knowledge and data to the global marketing community. Its other publications include Admap, the International Journal of Advertising and the online database at www.warc.com.

Subscription Information

ARF members receive copies of the Journal of Advertising Research as part of their membership benefits. If you are a non-member and would like to subscribe to the Journal, please go to the WARC Store.