<p>PowerSearch – the industry’s most powerful search for research on advertising and marketing effectiveness.<br /> <a href="/assets/powersearch-morningcoffee-tutorial">View Tutorial »</a></p> <!--p style="color: #FF0000;">PowerSearch will be unavailable from 9:30pm to 11:30pm Eastern time for scheduled maintenance</p--> <!--p style="color: #FF0000;">Note: PowerSearch is being maintained and is limited to ARF documents only at this time. We are sorry for any inconvenience. For urgent questions, please contact the Info Center (info@thearf.org) or 646-465-5701. </p --> <img src="http://thearf-org-aux-assets.s3.amazonaws.com/logos/KnowledgeCenter-sm.gif" alt="PowerSearch" width="148" height="96" /> <p>Welcome to PowerSearch, the industry’s most powerful search for research on advertising and marketing effectiveness. ARF PowerSearch is one of many <a href="/assets/member-benefits">benefits</a> available to ARF members.</p> <p><a href="/assets/powersearch-morningcoffee-tutorial">View PowerSearch Tutorial »</a></p> <h2 style="margin-bottom: 8px;">Log In to PowerSearch</h2> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="50%" align="left"><p style="margin-bottom: 4px;"><p><a href="http://69.12.15.170:10000/members" target="_blank"><strong>ARF Members Login »</strong></a></p></td> <td width="50%" align="left"><p style="margin-bottom: 4px;"><p><a href="http://69.12.15.170:10000/nonmembers" target="_blank"><strong>Non-members Login »</strong></a></p></td> </tr> <tr> <td align="left" style="padding-right:20px;"><p>You will be asked for your username and password. If you do not have one, please email: <a href="mailto:membership@thearf.org?Subject=PowerSearch Password Needed">Membership</a>.</p></td> <td align="left" style="padding-right:15px;"><p>If you are not an ARF member, you may use the full search capabilities of PowerSearch but you will not be able to view the documents, which are available to members only.</p></td> </tr> </table> <h2>About PowerSearch</h2> <h3>Efficient Search and High Quality Results</h3> <p>We know members are time-pressed. A conventional search might require performing 15 or 20 searches on the same – or variant - terms across a number of search services. That’s not sufficient or efficient at all. It’s much better to do one search across the best sources. For that reason we created a unified search.</p> <p>With a single search, you can access nearly 60,000 documents, including:</p> <ul> <li>ARF website </li> <li>ARF conference papers, workshop papers, white papers, case studies, Ogilvy awards </li> <li>Journal of Advertising Research </li> <li>WARC database containing business press, academic and trade journals, case studies, various awards like those from the IPA. (<b><i>For all WARC articles, summaries are free; document retrieval requires a trial or paid subscription to WARC</i></b>). </li> <li>Research and summaries of new and historical studies from 50 other sources: ARF member research companies, industry associations, and trusted non-member companies. </li> </ul> <p>Best of all, sources are selected for their relevance and quality so you know you’re working with the best knowledge available.</p> <h3>“Self-describing” Results</h3> <p>ARF Power Search provides members with the ability to look into the results and assess, early on, if they're of interest. This is big, and another way we make search more efficient and productive. </p> <p>By self-describing results, we mean:</p> <ul> <li>Results that tell you something about them without having to open the link </li> <li>The ability to preview documents before you open them, and to search within them. </li> <li>The listing of information contained within each document - author, key persons named, key organizations named, and where they come from </li> <li>The same information available for the entire set of results that come back for your search plus terms related to your search that help broaden your thinking and lead to discovery of new or adjacent ideas </li> <li>If there's an organization, name, source ore related term that interests you, you can restrict the results to only those with those selected terms. Clicking on a highlighted word applies a filter that can be used alone or in combination. </li> </ul> 2009-06-16T00:00:00-05:00 168 false powersearch

<p>Welcome to PowerSearch, the industry’s most powerful search for research on advertising and marketing effectiveness is available to ARF members.</p>

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