Knowledge Sharing to Build Online Research Quality

Research on research has demonstrated the utility of a variety of approaches and tools currently in use:

De-duplication

pdf Sigma Validation: Getting Started with The Duplicate Respondent Search – Weber (PDF, 120kb)
MaryBeth Weber – Vice President, Sigma Validation  (June 17, 2008)

pdf Peanut Labs: OptimusID – Digital Fingerprinting for Market Research – Morgan (PDF, 686kb)
Alison Morgan -- VP of Optimus Solutions, Peanut Labs, Inc    (June 17, 2008)

Understanding Respondents

pdf WaMu: Understanding ‘Undesirable’ Survey Respondents – Gailey (PDF, 512kb)
Ron Gailey – Director of Consumer Insights, Washington Mutual  (Feb 12, 2008)

pdf  SSI: New Dimensions of Quality in Online Panels – Lorch (PDF, 2.1mb)
Jackie Lorch – VP, Global Knowledge Management, Survey Sampling Int'l (Dec 11, 2007)

Improving Survey Design

pdf CMOR: Creating a Respondent Cooperation Playbook – Glazer (PDF, 554kb)
Patrick Glazer – Director of Respondent Cooperation, CMOR  (Dec 11, 2007)

pdf Research Now: Innovations in the Active Research Experience: Flash Tools and Their Impact on Data Quality – Stanley (PDF, 838kb)
Dana Stanley – VP, Client Development, Research Now  (Dec 11, 2007)

General Panel Quality Issues

pdf GMI: Panel Quality: Tips to Achieve Pure Sample, from Recruitment to Long-Term Engagement – Fitzgerald (PDF, 612kb)
Dan Fitzgerald – Managing Director, Global Accounts and Services, Global Market Insite, Inc. (GMI) (Nov 13, 2007)

pdf Knowledge Networks: Using Known Benchmarks to Inform the Accuracy of Online Research – Graham (PDF, 164kb)
Patricia Graham – SVP, Client Service and Business Development, Knowledge Networks (Nov 13, 2007)

pdf Burke: Panel Quality R&D Summary – Miller (PDF, 1.1mb)
Jeffrey P. Miller – Chief Operating Officer, Burke, Inc.  (Nov 13, 2007)

Developments in Quality Standards

pdf ISO Standard on Access Panels – Wiegand (PDF, 336kb)
Eric Wiegard, Chair of ISO Standards on Access Panels, outlined the ISO process and his committee's efforts to extend the ISO Research Standards to Access Panels (Nov 13, 2007)