Online Research Quality Council Launches Largest Research ARF Research Initiative Ever
The ARF ORQC was formed in August 2007 with the goals of being client- and knowledge-driven; that is, the goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The ORQC leadership consists of a supplier Steering Committee (SC) and a Client Advisory Board (CAB).
In conversations with the CAB, as well as with other clients, a diverse range of questions about the quality of online research arose. A stakeholder survey was conducted and confirmed that data and sample quality issues including replicability, accuracy, representativeness, survey length, response rates, and undesirable respondent behavior were areas of concern.
Given the diversity of client needs and concerns, the ARF ORQC recognized that some issues might have to be addressed in later phases. For example, the ARF ORQC Steering Committee determined that its initial focus would be on online consumer samples with expansion into mobile panels/samples or business-to-business samples at a later date.
With respect to online consumer samples, the ARF ORQC determined that among the first areas it would investigate are:
- Replication and the reliability/consistency of results across waves;
- Effects of multi-panel membership on survey results;
- Effects of respondent motivations and engagement on survey results; and,
- Connections between proposed or commonly used metrics and data quality."
For more details:
Foundations of Quality Project Overview
For download:
ARF RFP Questions and Responses
Foundations of Quality Project Presentation (from ORQC Council Meeting)
RFP-1: Solutions to Identify Duplicate Respondents
RFP-2: Matching and Reporting upon Overlap of Encrypted Email Addresses
