Ogilvy Award - New Steel Campaign Continues to Change Perceptions
In Your Metals News – July 21, 2008
With two national awards in hand and June 2008 research results indicating increases in awareness and favorability among policymakers, the American Iron and Steel Institute’s (AISI) New Steel Campaign continues to make progress in re-branding American steel as a hi-tech, sustainable industry of the future.
In recognition of the New Steel Campaign, the Advertising Research Foundation (ARF) recently honored AISI with its Silver David Ogilvy Award.