MTV Networks “Multi-screen Engagement Case Study” of “The Hills” Presents "Breakthrough" Evidence of Engagement
Adweek reports that MTV’s study provides “breakthrough” and “compelling” evidence demonstrating the impact of viewer engagement with programs and brands “soars” when digital platforms are added. Presented at the May 8, 2008 upfront, ARF Engagement Council attendees enjoyed the opportunity to hear the presentation in advance and to discuss the research, findings and implications with MTV’s Colleen Fahey-Rush and Todd Cunningham. ARF CRO Joel Rubinson is quoted and comments on the study.