Member Testimonials

“You're amazing! That was a tough question and we learned so much from the material you sent. We have a good plan in place and now we have the research and support to back it. Thanks for all your help.”
Warren Foster
The Martin Agency

”Thanks to all of the ARF community for your efforts to help move IBM forward. We are, of course, committed to using research to drive our IMC results, and we look to your team to help us stay at the leading edge.”
Todd M. Powers
Director, Brand Research, IBM Market Intelligence Center of Excellence

“As you can already see the ARF is always out in front of what comes next. They are a great group of some of the nicest people in the business. You will count joining this group as one of the best things you did this year.”
Dan Belmont
Millsport

“Microsoft's alliance with the ARF will result in tremendous contributions to a number of key initiatives, including the Emotional Involvement and the Engagement Projects.”
Stephen Kim
Director Sales Research
MSN

“The ARF helped the NYT identify best practices in evaluating rationale for advertisers to buy our inventory. We were able to check the viability of our research methodology and to steer the project scope to ensure research was effective and the results of the study will be actionable and cost efficient.”
Kathleen Mahoney
Research Director, Strategic Planning
New York Times