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Member Testimonials

“I can honestly say now that the ARF has become indispensable.”
Artie Bulgrin – SVP Research and Sales

“I wanted to thank you for all your time and effort working with us on different projects.  You have provided just the right information when we needed it, and I know people at Leo Burnett have been very thankful for your help.”
Scott Jenkins – Associate Director, Leo Burnett USA

“Your insights and expertise contributed tremendously to the success our recent “Selling Scents” seminar. Attendees walked away from the event with a broader understanding about nontraditional ways to market fragrance and bring excitement back to the category and the consumer.”
Rochelle Bloom – President, The Fragrance Foundation

"As CMO of Cheil, I needed to make sure we as a team, understood long term market/media changes and short term consumer insights affecting our product launch communications and positioning.  Working with the ARF was invaluable for staying up to date not just on research trends but on broader  insights on both marketing and today’s consumer.  The ARF saved our team time and helped us steer some of our decision making for campaign success.”   
Bob Horne – CMO Cellit Marketing, previous CMO Cheil America.

"It is an incredible challenge for today's researcher to stay informed about  all of the available analyses on media.  HBO's joining the ARF is critical for us to keep current on consumer attitudes and needs as well as helping us stay ahead of the curve."
Jan Pasquale – SVP, Audience Research, HBO

“I can honestly say now that the ARF has become indispensable.”
Artie Bulgrin – SVP Research and Sales

“Thanks to both of you for your assistance on GenY.  I appreciate your follow-up and expect several of the reports to be particularly useful in summarizing messaging insights (tone, content and to a some extent medium).  It's nice to tap into a resource like the ARF for help on these issues, particularly on short notice."
Lori E. Robins – Manager, Advertising Effectiveness, VSSM, Global Market & Industry Analysis, GM

“You're amazing! That was a tough question and we learned so much from the material you sent. We have a good plan in place and now we have the research and support to back it. Thanks for all your help.”
Warren Foster – The Martin Agency

”Thanks to all of the ARF community for your efforts to help move IBM forward. We are, of course, committed to using research to drive our IMC results, and we look to your team to help us stay at the leading edge.”
Todd M. Powers – Director, Brand Research, IBM Market Intelligence Center of Excellence

“As you can already see the ARF is always out in front of what comes next. They are a great group of some of the nicest people in the business. You will count joining this group as one of the best things you did this year.”
Dan Belmont – Millsport

“Microsoft's alliance with the ARF will result in tremendous contributions to a number of key initiatives, including the Emotional Involvement and the Engagement Projects.”
Stephen Kim – Director Sales Research, MSN

“The ARF helped the NYT identify best practices in evaluating rationale for advertisers to buy our inventory. We were able to check the viability of our research methodology and to steer the project scope to ensure research was effective and the results of the study will be actionable and cost efficient.”
Kathleen Mahoney – Research Director, Strategic Planning, New York Times