Jobs and Internships at the ARF
SVP, Media Analytics
The Advertising Research Foundation is a New York City based non-profit with 25 employees whose principal missionis to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. The industry finds itself in a world where all the media rules are changing. Media companies are re-organizing around content and across platform, marketers are wondering how to create effective use of digital media as part of integrated plans, and in fact, even traditional media are becoming digital and interactive. The ARF is looking for a Senior Vice President who can help provide thought leadership to our membership in these turbulent times that offer fantastic opportunity to companies who are willing to be brave and innovative. The ideal candidate represents the Advertising Research Foundation in the most positive manner with prospective and current members, vendors and the industry and academic communities we serve. Interacts effectively with a diverse group of staff, ARF member “volunteers” (Board, Council, Committee) and uses operating practices of the department and the ARF; upholds the principal mission: to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications; and handles confidential information with tact and discretion.
Responsibilities
- Be visible to our industry; providing broadly acknowledged and highly valued thought leadership on media issues, metrics, and analytic tools
- Help collect information and write white papers/give talks, etc. on critical subjects to our members, some of these deliverables will require raising funds from members.
- Envision, organize, and deliver on research initiatives that require funding and will become a valuable addition to the industry knowledge base.
Requirements
- 10+ years experience working with media challenges, preferably from multiple perspectives (e.g. media content, ratings, advertising accountability, planning, etc.)
- Excellent academic credentials, MA/MS min; PHD Preferred
- Deep understanding of how media are planned, and how audiences are measured
- Comfortable with quantitative methods, preferably including advanced analytic methods such as Bayesian networks
- Proven track record of building and leveraging good Industry relationships - have developed an industry reputation that extends beyond companies worked for, based on speeches, papers, etc.
- Excellent Interpersonal, Managerial and Leadership Skills
- Excellent written and oral communications skills
- Savvy public speaker/presenter
- Tireless, passionate, and engaged. A person who others seek to work with. Someone who has an aura of leadership and brightens a room with their presence!
Great Benefits package including medical, dental, life, 401k. EOE.
Please email cover letter and resume to:
Kathryn Herrera
Human Resources Director
The Advertising Research Foundation
432 Park Avenue South
New York, NY 10016
jobs@thearf.org
NO PHONE CALLS, PLEASE!
Summer Internship Opportunities
Program Description
The Summer Internship Program that has been developed will assign students to one of our senior staff. All students will work on business projects suitable for a resume summary.
ARF Summer Interns are given a unique opportunity to work very closely with senior staff; something that is not possible in many organizations. Interns are really able to hone their project management and organizational skills through a wide variety of tasks.
The ARF is host to many events and interns are often able to attend meetings and events. Our events are packed with industry leaders, thus creating an excellent networking opportunity for our interns.
ARF staff will provide overviews of their areas and explain the role and context of student assignments. Questions and discussion will be encouraged. Lunchtime presentations will be held to introduce students to different business experiences among ARF staff.
The Summer Internship Program will be a 12-week program, starting on June 2nd and concluding on August 21st. Summer Interns will be asked to work 20 hours/week and will be compensated at an hourly rate.
Please see the descriptions below for available positions. Interested students should send their resumes to Kathryn@thearf.org along with a cover letter identifying the areas of the ARF with which they are interested in working.
We are currently seeking interns for the following departments:
- Webcast Program – FILLED
- Council Program – FILLED
- Membership – FILLED
- Research – FILLED
- Knowledge Solutions – FILLED
- Program & Events – FILLED
- Marketing
- Business Development – FILLED
- Roy Morgan Info Center
Webcast Program – FILLED
This intern will be responsible for promoting and organizing the ARF Webcast Program. Webcasts are hour-long virtual “brown bag” meetings. Their purpose is to educate marketers about recent findings and innovations in market research. Webcasts are generally hosted by research firms who would like to introduce their knowledge and expertise to the marketing community with the hope of gaining new business. Webcasts may also be hosted by academics or other researchers who would like to share their research results. Research firms pay the ARF a sponsorship fee to host Webcasts. Webcast attendance is free for ARF, ANA and AAAA members.
Primary Responsibilities:
- Accept request for Webcasts and manage the Webcast calendar
- Ensure Webcast sponsors provide their presentations on time
- Organize Webcast presentations and facilitate their review by SVP, Research
- Market the ARF Webcast program to potential sponsors
- Host Webcast on Webex webinar website
- As necessary, assist the ARF in other critical functions, including conference and council meeting management
Primary Benefits:
- Broad based exposure to the market research findings and techniques presented through the webcasts
- Program management experience with advertising executives
- B to B Marketing experience through promoting program to marketers
- Opportunity to meet and work with variety of advertising professionals
Skill Set:
- Good oral and written communication skills
- Outstanding organization and attention to detail
- Ability to organize large quantities of material
- Ability to maintain calendar and manage individuals toward their due dates
- Ability to multitask and prioritize responsibilities appropriately
- Ability to work both collaboratively and independently
- Motivated and proactive
- Computer skills: Windows XP, Microsoft Office, Internet, Excel and PowerPoint
Council Program – FILLED
This intern will be responsible for assisting in coordinating and executing meeting logistics, registration and program marketing for the ARF Council program. The ARF Councils are the primary vehicle for member involvement in The ARF. Through regular meetings, they provide members the opportunity to:
- Learn about advertising research “best practices” and keep up with the latest research findings, methods, and tools.
- Participate in initiatives and research studies that generate valuable new insights and knowledge as well as advance industry practices.
- Promote advertising research within the industry.
- Shape the discussion around important industry issues by sharing their ideas and voicing their concerns with other industry leaders.
Each council chooses a primary topic to explore and then holds three to five meetings during a 12-month period to answer one of two broad questions about the topic: “What Do We Know?” or “What’s Next?”
- “What Do We Know?” focuses the council on assessing the research-based knowledge on a topic and current industry practices. Academic and Industry experts come to the council to share information and participate in discussion. These councils serve to promote industry consensus and train the next generation of researchers. The work product from these councils is generally a review of best practices and the supporting body of research.
- “What’s Next” focuses the council on pursuing new knowledge on a topic by linking it to primary or secondary research being conducted by a committee of industry leaders. The council learns about the research findings, provides insight and feedback, and promotes the research to advance industry practices. The work product from these councils may take the form of a research paper, workshop, or white paper.
In addition, council chairs often convene meetings to discuss “hot topics” emerging during the year, such as Project Apollo and Yahoo! Consumer Direct offline purchase measure.
Council initiatives sometimes grow into ARF research initiatives, white papers or learning sessions/workshops.
Council meetings and involvement are open to all employees of ARF member companies. We also allow non-members to attend as a one-time sample of this ARF member benefit in order to encourage new members.
Primary Responsibilities:
Manage Registration
- Monitor councils@thearf.org email inbox: answer queries or forward them to appropriate ARF staff member, process and confirm registrations
- Manage WebEx registrations: monitor, process and confirm registrations
- Maintain records of registrants and actual attendees in CRM database
- Work with member development team to identify non-member registrants/attendees and utilize the council program to acquire new members
Coordinate Meeting Logistics
- Coordinate with council chairs and speakers to collect presentations and other meeting materials
- Prepare and produce meeting materials (agendas, attendee lists, nametags, handouts, presentations)
- Assist in set-up of conference room or meeting room
Assist in Marketing Coordination and Execution
- Assist in coordinating schedule of communications about meetings to ARF staff, ARF members, council chairs and council meeting registrants
- Assist in execution of communications about meetings to ARF staff, ARF members, council chairs and council meeting registrants
- Assist in copywriting, copyediting and production of marketing materials and communications
Primary Benefits:
The Council Program Intern will learn the basics of meeting/event planning and logistics, as well as marketing communications. This position will offer the opportunity to manage certain aspects of the Council Program, offering the intern the opportunity to hone their project management and organizational skills. The Council Program will also provide the intern the occasion to learn about important topics and initiatives in the various areas of advertising research through meeting attendance. Meetings will also provide a great opportunity for networking with others in the industry.
Primary Skills:
- Outstanding organization and attention to detail
- Good oral and written communication skills
- Ability to multitask and prioritize responsibilities appropriately
- Ability to work both collaboratively and independently
- Motivated and proactive
- Computer skills: Windows XP, Microsoft Office, Internet
Membership Services – FILLED
Calling all creative students with ingenuity and a strong desire to work in advertising, media, CPG, research and agencies! Learn marketing strategy and tactics hands on and land a job!
Primary Responsibilities:
- Develop tactics to achieve company strategic sales goals including 100% client satisfaction.
- Support Business Development and Client Services team in marketing and sales roles.
- Create strategic plans to acquire new members in US Fortune 50 companies.
- Implement tactical elements such as telecommunications study, sales tracking program, promotional campaigns, on site at client, learning with member company expertise, etc.
- Create media kits and take-aways for upcoming events and conferences.
- Create long term strategic marketing and sales goals to present to company executives.
- Develop customer loyalty programs and execute corporate alliance and networking events.
Primary Benefits:
The ARF will offer you access to high level management at companies such as Yahoo, IBM, McDonalds, Pepsi, Saatchi & Saatchi, JWT, MTV, J&J, P&G, Kraft, etc. We strive to be proactive and offer application and process driven solutions cross industry. Members come to us for leadership in best practices and utilize the learning brought through vertical integration and sharing. This work experience will add credibility to a resume and will serve as an entrée to many well recognized companies.
Students will have access to:
- new members through hands-on learning at workshops,
- councils,
- the information center,
- reviews,
- new research initiatives,
- webcasts,
- Ogilvy awards,
- the JAR publication, etc.
Primary Skills:
- Computer Applications: Word, Power Point, Excel
- Outstanding organization and attention to detail
- Ability to multitask and prioritize
- Good oral and written communication skills
- Ability to work well with a team and independently
Research – FILLED
We are seeking interns to participate in ground-breaking research initiatives with leading marketing thinkers and researchers from a broad array of companies. Interns will be expected to learn about key issues, methods and insights regarding marketing strategy, advertising and research.
Industrious interns with course work in finance, marketing and/or social science research may join our research team. We are seeking a minimum commitment of 20 hours per week of seriously engaged work.
Interns are urged to define individual learning objectives and to share their learning with other interns and the ARF research staff.
The ARF’s research leadership is a key reason that over 350 companies are members of the ARF. ARF members are roughly equally distributed into advertisers, agencies, media companies, and research firms. They expect high quality research on an ongoing basis. Currently, the majority of ARF research is on the topic of engagement, an emerging construct linking the consumer experience with the brand and the media/marketing context. Dozens of leading marketing, advertising, media and research companies are participating in a three-pronged program led by the ARF.
Primary Responsibilities:
Role of intern is to help contribute to research program by aiding in the collaboration of various volunteer and consortium initiatives, reviewing findings and synthesizing them, conducting secondary research from literature.
Intern will work with Dr. Cook and others on research team, including a globally diverse group of bright, energetic interns, and with industry leaders who participate in ARF initiatives.
Primary Benefits:
Interns will learn about new issues, approaches and insights regarding marketing strategy, advertising and research methodologies. They have an opportunity to get to know leading figures in the advertising and research industries on a first name basis.
Primary Skills:
- Good team-working and strong interpersonal skills are essential, as are flexibility, and the ability to work independently.
- English-language facility and familiarity with marketing terms and issues is necessary.
- Some statistical coursework plus experience in basic analysis (probability, correlation, significance testing) and analytic interpretation will be advantageous.
Strong computer capabilities are a plus.
Knowledge Solutions – FILLED
This intern will be responsible for working with Knowledge Solutions to create the ARF’s first online knowledge-base. Knowledge Solutions is the “knowledge management” arm of the ARF. We make sure that the knowledge we generate is: a) relevant to members, b) accessible in that it can be found and easily understood, and c) applicable to member and industry decision-making.
Primary Responsibilities:
Work with Knowledge Solutions to support its new web activities that include our website and a soon to-be-launched social network concerned with online advertising.
Through this effort interns will become familiar with managing knowledge for ARF members and the larger industry, and gain experience collecting and synthesizing literature, events and developments in online advertising research. Interns will have opportunities to produce online video and other multimedia presentations. Additionally, interns will learn about the role of knowledge management to support the needs of a rapidly evolving field and gain practical know-how in putting knowledge management into practice.
Primary Benefits:
- Become familiar with the literature on advertising research
- Be able to evaluate the research based on demanding standards
- Learn about the role of knowledge management to support the needs of a rapidly evolving field
- Gain practical know-how in putting knowledge management into practice.
Primary Skills:
- Interest in advertising and marketing research, online advertising
- Ability to read, grasp and synthesize professional caliber research
- An editorial mindset and critical thinking
- Ability to write clearly and succinctly in English, and not resort to jargon
Program & Events – FILLED
The ARF executes two significant conferences each year. The ARF Annual Convention brings more than 2,000 marketing, advertising and research executives together and the Audience Measurement event brings together more than 600 advertising and media executives.
Join the ARF Event team as a Meetings & Event intern and help the ARF prepare for these major events. This role will provide you with an opportunity to observe large event development and execution and to learn first hand what it takes to put on a first class convention and expo!
In this role, you will work directly on the development and execution of programs that reach thousands of marketers. You will have the opportunity to attend strategy meetings and program development sessions. And, you will also work directly on development and execution of the event, and will have a key role in the coordination of sponsorship development efforts.
Responsibilities:
Pre-event
- Maintain event information binders and master event program
- Collate supplier communications
- Work with Marketing to review and update conference program to insure accuracy of speaker listings
- Work with Sales Director and Manager of Events on sponsorship tracking and fulfillment
Onsite
- Greet speakers on site
- Help to support speaker rehearsal sessions
- Assist with the registration process
- Help with Q&A sessions
Post-event
- Manage speaker thank you process
- Work with VP Events on supplier wrap up
Benefits:
This role provides excellent exposure to anyone who wants experience in event management. You will have the opportunity to see how large events are developed and executed. Plus, you will be in contact with leading marketing and advertising leaders.
Skills
- Good oral and written communication skills
- Outstanding organization and attention to detail
- Ability to organize large quantities of material
- Ability to maintain calendar and manage individuals toward their due dates
- Ability to multitask and prioritize responsibilities appropriately
- Ability to work both collaboratively and independently
- Motivated and proactive
- Computer skills: Windows XP, Microsoft Office, Internet, Excel and PowerPoint
Marketing
We are seeking an intern to help us promote two important ARF events: The ARF Annual Convention & Expo and The Audience Measurement Symposium. ARF events unite the brightest thinkers in the adverting and media arenas and provide an invaluable forum for the sharing of knowledge and industry networking. Both events are viewed as important benefits to belonging to the ARF community.
The intern position is a marketing function: one part market research, one part program coordination/ execution, and one part internal reporting (to ARF management).
The intern will work under the supervision of the ARF’s Marketing Director to assess the landscape of events in the advertising and media space and coordinate the timely execution of approved marketing materials.
He/She will be involved in the development of collateral materials, advertising placement, and electronic communication and work closely with the ARF management to optimize marketing & communication efforts. The Intern will be expected to provide regular progress reports.
This position will offer workplace learning on event branding, marketing strategy, advertising and measurement.
Industrious interns with course work in marketing and/or social science research may join our team. We are seeking a minimum commitment of 20 hours per week of seriously engaged work.
Interns are urged to define individual learning objectives and to share their learning with other interns and the ARF research staff.
Primary Responsibilities:
- Competitive event research and monitoring
- Multi-media platform research
- Work with suppliers to coordinate & execute approved marketing plan for 2 ARF Events
- Maintain current marketing reports; impact on registration & exhibitor sign ups
- Work with ARF webmaster to maintain current event information and for electronic communication
- Collaborate with Member Services/ Events Team / List Broker to build & maintain prospect databases
Primary Benefits:
Interns will learn about new issues, approaches and insights regarding marketing strategy, advertising and research methodologies. They have an opportunity to get to know leading figures in the advertising and research industries on a first name basis.
Primary Skills:
Candidates must be outgoing with excellent communication (and listening) skills. This position requires interacting with knowledgeable experts with ease and comfort. There can be no hesitancy in picking up the phone to reach out to new people or organizations, when required.
We need a detail-oriented manager who will prepare simple, clear reports; communicate efficiently; and oversee all important details of the marketing process.
Good team-working and strong interpersonal skills are essential, as are flexibility, and the ability to work independently.
English-language fluency and familiarity with marketing terms and issues is necessary.
Strong computer capabilities are a plus.
Business Development – FILLED
The intern will work closely with Business Development and membership team to increase and track involvement with prospects leading to account close.
Primary Responsibilities:
- Develop tactics to achieve company strategic sales goals including 100% client satisfaction.
- Support Business Development and Client Services team in marketing and sales roles.
- Create strategic plans to acquire new members in US Fortune 50 companies.
- Implement tactical elements such as telecommunications study, sales tracking program, promotional campaigns, on site at client, learning with member company expertise, etc.
- Conduct competitive benchmarking on marketing mix elements.
- Develop data tracking metrics for prospective clients.
- Design metrics tools to measure resource utilization, cost, labor, and track efficiency of sales program and tactics.
- Review large macro-economic changes in the industries of media, advertising and research
- Create press releases, media kits and take-aways for upcoming events and conferences.
- Use newly developed CRM/DB software to track clients and potential clients.
- Present updates bi-monthly to SVP of Marketing.
- Create long term strategic marketing and sales goals to present to company executives.
- Design questionnaires, execute and analyze.
- Develop customer loyalty programs and execute corporate alliance and networking events.
- Measure progress against client retention and sales goals.
- Present accomplishments to core corporate executives at project completion
Primary Benefits:
The ARF will offer you access to high level management at companies such as Yahoo, IBM, McDonalds, Pepsi, Saatchi & Saatchi, JWT, MTV, J&J, P&G, Kraft, etc. We strive to be proactive and offer application and process driven solutions cross industry. Members come to us for leadership in best practices and utilize the learning brought through vertical integration and sharing. This work experience will add credibility to a resume and will serve as an entrée to many well recognized companies.
Students will have access to:
- new members through hands-on learning at workshops,
- councils,
- the information center,
- reviews,
- new research initiatives,
- Webcasts,
- Ogilvy awards,
- the JAR publication, etc.
Primary Skills:
- Computer Applications: Word, Power Point, Excel, database mining, discovery, analytics
- Outstanding organization and attention to detail
- Ability to multitask and prioritize
- Solution oriented
- Good oral and written communication skills
- Ability to work well with a team and independently
- Must have initiative, understand the 4 P’s of Marketing, possess the business acumen to prepare case studies based on problem-solution framework, and most importantly, be able to tell a good compelling story tailored to an audience
Roy Morgan Info Center
RM Info Center fulfills research requests from members on all aspects of advertising & marketing effectiveness. Topics have included the measurement of all forms of media effectiveness, the more effective length for a TV commercial, advertising wearout, advertising accountability, the importance of the editorial context of an ad, and many others.
The Center uses business databases and research sources, ARF info content, professional contacts, internal documents and print sources to help members with their marketing issues. Members contact us via phone or email and represent a cross-section of the industry with the majority of requests coming in from the advertising and media agencies.
The department supports internal information needs by finding relevant industry statistics, company backgrounds, over-views of industry issues and others.
The department also organizes the historical documents of the ARF’s 80 years of meetings, conferences and plans and creates access to them.
Primary Responsibilities:
The RM Info Center Intern will work with Berte Schachter, the Director and the department’s grad students to help with building an electronic catalog of the foundation’s book collection.
Currently there are about 3,000–5,000 marketing/advertising books between the library’s collection and those of the staff. We are interested in creating a master list of all titles with some subject classifications and a field that designates the location of the book within the organization. We may purchase simple catalog software or build a database. We may do some investigating into trying to determine the best solution.
All books will require some labeling. There will be physical work involved in moving the books and possibly re-ordering them.
The intern will create better access to the resources of a advertising/marketing organization and learn what it is like to create an internal database including working with metadata.
Primary Benefits:
Gain some hands-on experience in working with a database of marketing materials. Learn from info professionals about the key tools in supporting marketing problems. Learn about working in business office, a not-for-profit, a customer support operation. Get a clearer understanding of the marketing industry and the way it operates.
Learn which information tools to use in researching key topics in advertising and marketing – all of which will help with school papers and presentations
- Find out what problems marketers need to solve as they go about their jobs
- See how professionals interact to solve issues
- Refine communication skills by contact with ARF staff and members
- Learn about the organization of information for professional use
Primary Skills:
- Precise, detail-oriented, patient and curious
- Proficiency with Microsoft Office, using the web and database literacy
- Eager to learn more about marketing and advertising
- Database experience a plus
- Business-like behavior
