Knowledge Center at The ARF

Info Center   

Research Services for You, now availabe for ARF Members on My ARF

The ARF Knowledge Center is a valuable information source comprised of advertising and marketing research services and industry materials. ARF members benefit from this vast repository of resources to facilitate more effective business strategies.

Access Knowledge Services now on My ARF »

Knowledge CenterARF Power Search
The industry’s most powerful searchable database for research on advertising and marketing effectiveness, PowerSearch provides access to whitepapers, case studies, conference papers, JAR, and other industry materials

Morning Coffee Morning Coffee
A customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond, Morning Coffee keeps you up-to- date on what you want to know, when.

Knowledge CenterKnowledge @ Hand
Find answers and solutions with our database of at-hand knowledge addressing over 30 different key issue areas in the industry.

Knowledge Center Research Request
Submit a specific request on any question relevant to advertising research and marketing effectiveness, and our team of librarians and learning specialists will search our ARF databases to find specific a solution.

The Knowledge Center also provides Custom Projects for members.

Who We Are and What We Do For Our Members

For 50 years the ARF Info Services department has been a trusted provider of research on advertising effectiveness information for its members. We provide relevant and applicable knowledge to members so that they can deal insightfully and authoritatively with their marketing issues.

We answer a great range of questions, like:

  • What is the effect of a recession on advertising?
  • What is social media and how is it used?
  • Can online games be used to market to baby boomers?

Share Your Best Knowledge With ARF Members

ARF is a non-profit, with an educational mission. You can help us fulfill that mission by adding to our resource collection. If you or your company has a research paper, white paper, database or industry guide that you would like to share with ARF members, please contact Jill Novenstein (jill@thearf.org, 646.465.5701) or Mi hui Pak (mihui@thearf.org, 646.465.5702). Your generosity enables us to serve members better and will be appreciated by the ARF community.