Host a Webcast

Connect with a diverse audience seeking business solutions

The ARF Webcast Program – the most cost efficient way to promote your research solutions and services to a highly engaged community of advertising research professionals across the country. Less than $20 per contact (assumes ARF member purchasing series of four webcasts with average attendance of 35 professionals per webcast).

2007 Audience by Professional Rank

2007 Audience by Category

Executive Management: C-Level, Presidents, Vice Presidents, Directors, Principals
Middle Management: Managers, Analysts
Other: Consultants, Academics, Researchers, Statisticians, Coordinators

Past leaders have found an ARF webcast valuable

“We found the exposure to this audience to be quite valuable.  We have received insightful comments on our model which has helped us immensely in understanding the issues the marketing/media world faces and how the approach we are taking can be improved.  In fact, we have had direct contact with some of your participants and continue to work with them on an on-going basis. We would have had to expend considerable resources in time and money reaching these astute individuals."
Vincent P. Barabba – Chairman, Synthesis Alliance

A cost effective way to generate leads and boost ROI for new business acquisition

Webcasts employ an opt-in procedure that invites attendees to release their contact information in exchange for a copy of the presentation or other relevant information.  The large majority of attendees do opt-in, providing webcast sponsors with the contact information of pre-qualified audience members with the goal of generating impact – sales and brand awareness.

Fee per webcast
ARF Member – $999
Non- ARF Member – $1,999