Foundations of Quality Knowledge Briefs Available

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The ARF’s Foundations of Quality (FoQ) project begins to bear fruit with the creation of ARF Knowledge Briefs: executive reports based on the FoQ research-on-research results.

In today’s world of swift and rapid change, knowledge is power. The Foundations of Quality study collected over 100,000 survey responses from 17 panels in a rigorously designed research project. The question with the most important implications for the industry was: Why do survey results not replicate? Panels appear to produce different answers, so switching panels or changing the mix of panels can lead to results that are not comparable across studies. Also, panel practices vary widely, which influences results; for example, in the FoQ study it was found that purchase intent is higher in panels that offer cash incentives. Such panels also seem to attract more panelists who say they are motivated to take surveys for money.

The ARF is now issuing three papers based on the FoQ results:

  1. The Impact of Overlap, Multi Panel Membership, and Duplication on Online Data Quality;
  2. The Response Quality of Online Surveys; and
  3. The Consistency, Reliability, and Inter Study Comparability of Online Research Results. The Knowledge Briefs are available to ARF Members on MYARF and to non-members for $399.

Running concurrent with this release, the Online Research Quality Council’s Industry Solutions group, led by Kim Dedeker, Kantar; Mark Berry, Synovate; and Tomas Emmers, Unilever has created three focus committees tasked to work on the primary quality issues confronting online panel research. Based on the results of the ARF’s Foundations of Quality research study, extensive secondary research, and an inspection of best practices in the industry, these subcommittees are tackling the important job of turning results into actions and guidelines. The groundbreaking work of the Industry Solutions group will be blended into a Version 1.0 Solution presentation to the industry on September 29th, 2-4 PM at the Time Warner Center in New York City.

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Read ORQC Knowledge Briefs

Foundation of Quality Full Knowledge Briefs and their respective Executive Summaries are now available. Knowledge Briefs are available free to ARF members on My ARF and to non-members for $399. Download or purchase under "Publications" at my.thearf.org.

With questions, please contact Raymond Pettit, SVP, Research and Standards at rpettit@thearf.org.