<p><a href="/assets/forum">2008 ARF Industry Leader Forum: <em>Transforming Research. Are you Listening?</em></a><em></em></p> <p style="margin-left: 20px; margin-right:20px;">“<em>Advertisers and buyers of market research ... are linking with the Advertising Research Foundation for an industry effort to embrace online chatter and other naturally occurring feedback like never before</em>.&quot; <br /> – <a href="/assets/news-2008-09-15adage">As Seen in the September 15th issue of Advertising Age » </a></p> <p>Market research used to be a Q&amp;A business ... but those days are fast fading as consumers rather than marketers are initiating the conversations. Recognizing that, The Advertising Research Foundation (ARF) has embarked on an initiative to foster new methods for listening to consumers via social media that extends market research’s impact.</p> <p>The initiative includes two events on the subject of listening.</p> <p>During Advertising Week, the ARF explored the subject with a workshop “People Are Talking. Are You Listening?” </p> <p>The ARF’s Industry Leader Forum, “Transforming Research. Are You Listening?” will further examine how “listening” is reshaping the role of market research, and altering the future of the research function. This one day workshop on Oct. 29th (8:00 AM to 5:30 PM at the New York Athletic Club) features <strong>Kimberly Dedeker, of The Procter &amp; Gamble Company</strong>, as the keynote speaker, with participation from a “who’s who” of advertisers, advertising agencies, media buying companies and market research firms, including such leaders as <strong>General Mills</strong>, <strong>Unilever</strong>, <strong>Nielsen Online</strong> and <strong>Millward Brown</strong>.</p> <p><a href="/assets/ad-week-2008"><strong>Learn more about Ad Week and register here »</strong></a><br /> <a href="/assets/forum"><strong>Learn more about Industry Leader Forum and register here »</strong></a></p> 2008-09-22T00:00:00-05:00 369 false feature-ilf-adweek

<p><a href="/assets/forum">2008 ARF Industry Leader Forum: <em>Transforming Research. Are you Listening?</em></a><em></em></p> <p style="margin-left: 20px; margin-right:20px;">“<em>Advertisers and buyers of market research ... are linking with the Advertising Research Foundation for an industry effort to embrace online chatter and other naturally occurring feedback like never before</em>.&quot; <br /> – <a href="/assets/news-2008-09-15adage">As Seen in the September 15th issue of Advertising Age » </a></p> <p>Market research used to be a Q&amp;A business ... but those days are fast fading as consumers rather than marketers are initiating the conversations. Recognizing that, The Advertising Research Foundation (ARF) has embarked on an initiative to foster new methods for listening to consumers via social media that extends market research’s impact. The initiative includes two events on the subject of listening.</p>

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