<p><a href='http://feeds.rapidfeeds.com/11843/'><img src='http://feeds.rapidfeeds.com/chix_pix/feed2.png' border='0' /></a>&nbsp;<a href='http://feeds.rapidfeeds.com/11843/'>Subscribe via RSS to ARF feature articles</a>.</p> <p><script type="text/javascript" src="http://s7.addthis.com/js/200/addthis_widget.js" ></script><script type="text/javascript"> var addthis_options = "facebook, twitter, digg, delicious, google, live, more"; </script><a href="http://www.addthis.com/bookmark.php" onmouseover="return addthis_open(this, '', '[URL]', '[TITLE]')" onmouseout="addthis_close()" onclick="return addthis_sendto()"><img src="http://s7.addthis.com/static/btn/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0; margin-bottom: 12px;"/></a></p> <p><img src="http://thearf-org-aux-assets.s3.amazonaws.com/ad-week/ad_week-193x86.gif" alt="Ad Week" width="193" height="86" /></p> <p>To help celebrate <a href="/assets/ad-week-2009">Advertising Week 2009</a>, The ARF is pleased to present a very special session of its <a href="/assets/multicultural-council">Multicultural Advertising Council</a> on Tuesday, September 22.</p> <p>The Advertising Week session, entitled <strong>The Time is Right: On the Path to Multicultural Business Growth</strong> presents an expansive new direction for supporting and enhancing multicultural business growth which will have a significant impact on the research, advertising and marketing industries.</p> <p>Nancy Bates, Senior Researcher for Survey Methodology at the U.S. Census Bureau, will share the results of a powerful new segmentation program developed by the US Census Bureau, which will drive marketing and advertising of the 2010 Census.</p> <p>&quot;The segmentation enriched our multicultural approach to marketing the 2010 Census by identifying the underlying constructs of hard-to-count populations. Not only do we get a sense of where these populations reside, but we now understand how to adjust the mix of media, especially locally targetable media like Out-of-Home, radio, and news, to best deliver our multicultural messages,&quot; Nancy said.</p> <p>This new knowledge about ethnic consumers will have far-reaching implications to marketers. In this Multicultural Advertising Council meeting, you will learn new approaches to target their products and services to multicultural audiences, by exploring crucial questions such as: How are the clusters with a high concentration of ethnic consumers different from those without? What did you have to do differently to get a high response from ethnic consumers? What best practices can we glean based on the bureau’s research?</p> <p>Another highlight of the meeting will be the presentation of a three-year ARF plan that will replenish, rejuvenate and reinvigorate multicultural marketing, which will be unveiled by Ron Franklin, GlobalHue&#8217;s Vice Chairman Research and Planning (retired) &amp; President of NSightsWorldwide LLC.</p> <p>This plan will provide opportunity and share point analysis, models that confirm the value and establish the ROI of multicultural marketing, best practice case studies from the industry, and a multicultural intern program that will replenish, rejuvenate and refresh the cultural resources needed to “fuel” cultural growth by marketers and advertisers.</p> <p>The mission of the ARF’s Multicultural Advertising Council is to address the issues and definitions of multicultural groups; to evaluate existing multicultural research; to assess whether &quot;ethnic&quot; groups are properly represented in general market and media studies; and to consider ways to improve the credibility of ethnic research.</p> <p>Additional ARF Council meetings open to all during Advertising Week include 360 Media &amp; Marketing on September 22 and Engagement and Social Media on September 23. To find out more and register visit: <a href="/assets/ad-week-2009">www.thearf.org/assets/ad-week-2009</a></p> 2009-08-20T00:00:00-05:00 580 false feature-census

<p><img src="http://thearf-org-aux-assets.s3.amazonaws.com/ad-week/ad_week-193x86.gif" alt="Ad Week" width="193" height="86" /></p> <p>To help celebrate <a href="/assets/ad-week-2009">Advertising Week 2009</a>, The ARF is pleased to present a very special session of its <a href="/assets/multicultural-council">Multicultural Advertising Council</a> on Tuesday, September 22.</p> <p>The Advertising Week session, entitled <strong>The Time is Right: On the Path to Multicultural Business Growth</strong> presents an expansive new direction for supporting and enhancing multicultural business growth which will have a significant impact on the research, advertising and marketing industries.</p> <p>Nancy Bates, Senior Researcher for Survey Methodology at the U.S. Census Bureau, will share the results of a powerful new segmentation program developed by the US Census Bureau, which will drive marketing and advertising of the 2010 Census.</p>

2009-09-02T12:27:34-05:00