ARF Feature Article Archive
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December 2, 2008
Foundations of Quality: Take Action to Improve Online Research
Come see our latest progress report on the largest data quality research initiative to date. Find out the time line for the release of results and how you can access and use the insights and intelligence from this landmark study to your best advantage. Details at a must-see meeting of the Online Research Quality Council on December 9th.
November 20, 2008
Listen, Learn, Transform: Shaping the Future of Research
The Advertising Research Foundation is leading a Research Transformation initiative that will enable members to stay ahead of the curve in a fast-changing, consumer-driven world.
November 10, 2008
Walmart Stays a Step Ahead of the Economy
Extensive research helps the retailer create an Ogilvy-Award winning campaign.
October 15, 2008
Mastering the Multimedia Age
The ARF’s October Councils focus on cutting edge research techniques, from print to video.
September 25, 2008
The Art of Listening in the Digital Age
An ARF event sparks an industry discussion on learning from consumers’ online talk about brands.
September 25, 2008
The Future of Listening
ARF research chief Joel Rubinson look at how consumers’ digital conversations reveal brands’ mojo.
September 18, 2008
Falling Behind the Trends?
A September 19 council examines how to learn from brand-building multicultural men.
September 16, 2008
Examining a Gem of a Campaign
Ogilvy winner JWT shares research strategies from the Journey Diamonds launch.
September 15, 2008
Can you hear me now?
Consumers increasingly expect companies to listen to what they’re saying about brands. An Ad Week workshop on Sept. 22 offers smart solutions on how to do it.
September 11, 2008
Setting a Gold Standard for Online Research Quality
An ARF council will offer ideas on meeting the challenge on Sept. 16.
September 8, 2008
Can Brands Gain Insight from Social Media Chatter?
TNS/Cymfony presents their new study findings in September 9 webcast.
September 2, 2008
Fast-Forwarding to the Future of TV Viewing
A new study, presented at the ARF, offers a look at how Japanese consumers have responded to mobile phones that offer all of their favorite shows.
August 28, 2008
Advertising in the Age of Avatars
New research by MTV Networks, discussed in a recent online marketing council, begins to track consumer behavior in virtual worlds linked to media properties.
August 27, 2008
The Fourth Screen: Advances in Digital Out-of-Home
Notes from the Emerging Media Council, Thursday, August 14, 2008. What comes after television, the internet and mobile? The fourth screen was the focus for recent Emerging Media Council meeting, chaired by Terri Dwyer of Avenue A | Razorfish. Digital out-of-home advertising is one of the fastest growing segments, seen everywhere from doctors’ offices and gas stations to taxis and hotels.
August 14, 2008
Vogue, Psychology Today or Car and Driver?
ARF Engagement Council will offer insight into how to pick the best home for magazine ads.
August 6, 2008
The Right Touch for Digital Advertisers
As screens that consumers can touch catch on in retail, advertisers and agencies have new opportunities to expand their creativity.
July 24, 2008
Life after Project Apollo
Upcoming Media Effectiveness Council will look at the latest solutions for decision makers.
July 7, 2008
AM 3.0 Sets a New Research Agenda
Conference co-chair Richard Marks of TNS looks back at highlights of the event.
July 3, 2008
Keeping Pace with Video and Electronic Media
ARF members will take stock of the latest measurement techniques at a July 10 meeting.
July 2, 2008
Getting Research in Shape
The upcoming August 7 Experiential Marketing Council will look at how MSN measured a successful campaign on weight-loss challenge tied to “The Biggest Loser.”
June 25, 2008
Audience Measurement, Day Two: Google Takes on TV Advertising
The search engine giant plans to build on its successful approach to online advertising. But will it seek industry accreditation?
June 25, 2008
Audience Measurement, Day One: Catching Up to the Changing Consumer
Audience Measurement 3.0 looks at how to measure media usage as the pace of technological change accelerates.
June 23, 2008
A New Take on Multicultural Advertising
Researchers to offer alternatives to the outdated “one-size-fits-all” approach.
June 19, 2008
Measuring Today’s Media World
AM 3.0 will take on the challenge of tracking audiences who won’t stay put.
June 16, 2008
AM 3.0 Preview: The Closing of the "Couch-Potato" Era?
comScore Chief of Research Josh Chasin offers insight on the most important trends to consider in audience measurement.
June 11, 2008
The End of Advertising?
Given the rapid-fire changes in the media landscape, creating advertising that engages consumers – and finding ways to measure the impact – requires innovative thinking.
May 19, 2008
Some online research panelists are poison that affect research quality
Research from ARF member Bruzzone Research explains why and what to do about them.