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<h5>December 15, 2009 </h5>
<h4><a href="/assets/feature-ilf-nyc-videos">Listen up! ARF Industry Leader Forum – “Putting Listening to Work”, January 28 2010 in San Francisco</a></h4>
<p>“Putting Listening to Work” will help you do just that. Derive actionable insights on listening from Jeremiah Owyang, Toyota, Kraft, Microsoft, IBM, PepsiCo, Saatchi and Saatchi Wellness and LinkedIn. Plus, receive a copy of the enhanced The ARF Foundations Series – Putting Listening to Work publication.</p>
<h5>November 23, 2009 </h5>
<h4><a href="/assets/feature-great-mind-nominations">Great Mind Award Nominations Open</a></h4>
<p>Show your appreciation this Thanksgiving: thank a client, colleague or partner for their contribution to the advertising research industry by nominating them for a 2010 ARF Great Mind Award, today!</p>
<h5>November 4, 2009 </h5>
<h4><a href="/assets/feature-ilf-nyc-tweets">Industry Leader Forum – Winning with Social Media Highlights</a></h4>
<p>A snapshot of the ARF’s Industry Leader Forum is on Twitter at #ilfny09. Get speaker highlights and attendee feedback.</p>
<h5>October 19, 2009 </h5>
<h4><a href="/assets/feature-fast-company">ARF Marketing Shift on Fast Company</a></h4>
<p>The ARF is collaborating with Fast Company to highlight how marketing thinking continues to shift as savvy consumers embrace technology.</p>
<h5>September 24, 2009 </h5>
<h4><a href="/assets/feature-orqc-v1">Online Research Quality Council unveils ARF Quality Enhancement Process Version 1.0 – September 29</a></h4>
<p>On September 29th, we will unveil the ARF’s Quality Enhancement Process (QEP), Version 1.0 to the industry. Leading marketers including Coca-Cola and Unilever, accounting for over a billion dollars of marketing research purchasing power, have already committed to piloting and refining the new process.</p>
<h5>September 15, 2009 </h5>
<h4><a href="/assets/feature-lynne-johnson">The ARF introduces our new SVP, Social Media, Lynne d Johnson at the Social Media Council launch</a></h4>
<p>Professional blogger and social media expert, Lynne d Johnson joins the ARF as the SVP, Social Media. In this new position, Lynne will guide members on how they can best utilize social media to gain insights and achieve their business objectives. She will also launch the ARF’s Social Media Council and expand the ARF’s social media presence. </p>
<h5>September 14, 2009 </h5>
<h4><a href="/assets/feature-census">NBC Universal’s Alan Wurtzel to update on CIMM Initiatives at ARF 360 Media & Measurement Council during Advertising Week</a></h4>
<p>Alan Wurtzel, President of Research and Media Development at NBC Universal, will kickoff the ARF’s 360 MMSC Council special session on September 22nd at the Time Warner Center. He will update all attendees on the genesis and mission of the council and will summarize the status of the various CIMM (Coalition for Innovative Media Measurement) initiatives. Audience Q&A will follow.</p>
<h5>August 24, 2009 </h5>
<h4><a href="/assets/feature-census">US Census Bureau’s Senior Researcher for Survey Methodology to Speak at ARF Multicultural Advertising Council During Ad Week</a></h4>
<p>To help celebrate Advertising Week 2009, The ARF is pleased to present a very special session of its Multicultural Advertising Council on Tuesday, September 22.The Advertising Week session, entitled The Time is Right: On the Path to Multicultural Business Growth presents an expansive new direction for supporting and enhancing multicultural business growth which will have a significant impact on the research, advertising and marketing industries.</p>
<h5>August 13, 2009 </h5>
<h4><a href="/assets/feature-intern-alizing-social-media">Intern-alizing Social Media – A reverse mentoring project at the ARF</a></h4>
<p>How do Millennials use social media? How do they see it evolving? The Advertising Research Foundation’s 2009 Summer Interns have provided unique insights into the ever-changing world of social media. Learn about social media by those who use it as part of their daily lives.</p>
<h5>July 30, 2009 </h5>
<h4><a href="/assets/feature-orqc-knowledge-briefs">Foundations of Quality Knowledge Briefs Available</a></h4>
<p>The ARF’s Foundations of Quality (FoQ) project begins to bear fruit with the creation of ARF Knowledge Briefs: executive reports based on the FoQ research-on-research results.</p>
<p>In today’s world of swift and rapid change, knowledge is power. The Foundations of Quality study collected over 100,000 survey responses from 17 panels in a rigorously designed research project. The question with the most important implications for the industry was: Why do survey results not replicate? Panels appear to produce different answers, so switching panels or changing the mix of panels can lead to results that are not comparable across studies. Also, panel practices vary widely, which influences results; for example, in the FoQ study it was found that purchase intent is higher in panels that offer cash incentives. Such panels also seem to attract more panelists who say they are motivated to take surveys for money. </p>
<h5>July 23, 2009 </h5>
<h4><a href="/assets/feature-summer-school">ARF Summer School</a></h4>
<p>While you’re catching some rays, take a crash course on the latest developments in advertising and marketing research issues with ARF council and webcast recordings. 2009 Council presentations, meeting notes and past webcasts are available on demand at MyARF.</p>
<h5>July 6, 2009 </h5>
<h4><a href="/assets/feature-foq-90-day-plan">Foundations of Quality (FoQ) 90-Day Plan and Initiative Surges Forward</a></h4>
<p>The Foundations of Quality Research-on-Research Project has produced the definitive report on online research quality improvement. Results from this study offer findings and guidelines on measuring and assessing the quality of online research data. FoQ Knowledge Briefs and Reports will be available in September.</p>
<h5>June 25, 2009 </h5>
<h4><a href="/assets/feature-am40-twitter">Audience Measurement 4.0 Highlights</a></h4>
<p>Thanks to our attendees, presenters, program committee, sponsors and partners for making Audience Measurement 4.0 another record-breaking event! </p>
<h5>June 1, 2009 </h5>
<h4><a href="/assets/feature-data-21-mythology-0">Data 21, Mythology 0</a></h4>
<p>June Journal of Advertising Research features 21 Watertight Laws for Intelligent Advertising Decisions.</p>
<h5>May 18, 2009 </h5>
<h4><a href="/assets/feature-orqc-june-9">Online Research Quality Council (ORQC) Foundations of Quality on Overlap and Duplication – Next Meeting June 9th</a></h4>
<p>The ARF’s Foundations of Quality (FoQ) project begins to bear fruit with the creation of the first of a number of topic-based reports based on the FoQ research-on-research project’s results.</p>
<h5>May 7, 2009 </h5>
<h4><a href="/assets/feature-ogilvy-winners">The Stories Behind ARF David Ogilvy Award Winners</a></h4>
<p>Each year the ARF David Ogilvy Awards recognize the role of consumer research in creating successful advertising. View the case studies to learn about the approaches and techniques utilized to discover insights that generated results..</p>
<h5>April 30, 2009 </h5>
<h4><a href="/assets/feature-shopper-insights">Translating Shopper Insights into Strategy and Solutions – May 12</a></h4>
<p>The ARF’s Shopper Insights Council’s mission is to reshape industry thinking about shopping as an integral part of the brand experience. The discussion continues on Tuesday, May 12 with additional perspectives on purchasing decisions made pre-store and in-store.</p>
<h5>March 27, 2009 </h5>
<h4><a href="/assets/feature-streaming-rethink">Free Video Webcast of Keynote Presentations Live From Re:think 2009</a></h4>
<p>Experience some of the crucial learnings from Re:think 2009: The ARF 55th Annual Convention + Expo from wherever you are in the world, live and free of charge.</p>
<h5>March 24, 2009 </h5>
<h4><a href="/assets/feature-announcing-career-center">Announcing the ARF Career Center</a></h4>
<p>Bob Barocci, CEO and Joel Rubinson, CRO discuss the ARF’s 21st century resource for employers and jobseekers.</p>
<h5>March 19, 2009 </h5>
<h4><a href="/assets/feature-video-mapping">Video Consumer Mapping Study at Re:think 2009</a></h4>
<p>The Video Consumer Mapping Study is the largest and most significant observational study of media activity ever undertaken.</p>
<h5>March 11, 2009 </h5>
<h4><a href="/assets/feature-marketing-research-imperative">The New Marketing Research Imperative: It’s about Learning</a></h4>
<p>Chief Research Officer Joel Rubinson sets out The ARF’s work to redefine the mission, vision and scope of the research function in this article from the forthcoming March 2009 issue of the Journal of Advertising Research.</p>
<h5>March 2, 2009 </h5>
<h4><a href="assets/feature-foundations-of-quality-analysis">Foundations of Quality Analysis Proceeds Carefully and According to Plan</a></h4>
<p>The results of the Foundations of Quality (FoQ) Phase 1 study on online data quality are currently being presented in private sessions with participants and supporters of the project during the month of March, leading up to a presentation to the industry on April 1st at the ARF’s 2009 Annual Re:Think Conference. </p>
<h5>February 12, 2009 </h5>
<h4><a href="/assets/feature-360-media">On February 19th, the ARF Does a 360!</a></h4>
<p>Did you ever feel that something just wasn’t right? That the way you plan and measure your advertising is no longer working? That you needed more knowledge and new insights to help you effectively connect with consumers? Well, the media and marketing research industry is about to come full circle – it will literally do a 360!</p>
<h5>January 28, 2009 </h5>
<h4><a href="/assets/feature-forum-twitter">Twitter tells the story at the ARF Industry Leader Forum</a></h4>
<p>On January 27 Industry Leaders gathered in San Francisco for the ARF workshop “<a href="/assets/forum-09">Transform Your Research By Listening ... West Coast Edition</a>.” Gurus from Procter & Gamble, Levi-Strauss, Charles Schwab, Intel, Facebook, Microsoft, Clorox and more explained how their companies have learned from listening to customers’ naturally occurring conversations and behavior. And companies including Communispace, Nielsen Online and Crispin Porter + Bogusky explained how they have put research transformation into practice.</p>
<h5>January 27, 2009 </h5>
<h4><a href="/assets/feature-learning-zones">New Learning Zones, New Companies & New Contacts at Re:think 2009 Expo</a></h4>
<p>Open to all, over the two days of the Expo a community of industry peers network and gather information about the latest developments in advertising, marketing and research. The Expo is the social hub of the Re:think convention and attendees are able to connect offline with friends and colleagues through daily happy hours and opportunities to meet the speakers, as well as product demonstration and research presentation events.</p>
<h5>January 6, 2009 </h5>
<h4><a href="/assets/feature-ogilvy-deadline">2009 David Ogilvy Awards Deadline</a></h4>
<p>It’s your last chance to enter the <a href="/assets/ogilvy-09">2009 David Ogilvy Awards</a> and receive industry recognition for your research.</p>
<h5>December 11, 2008 </h5>
<h4><a href="/assets/feature-future-of-audio">The Future of Audio Measurement</a></h4>
<p>ARF Council Meetings showcase best practice and introduce ARF members to new technologies and the latest thinking about all aspects of advertising. The Audio Council is no exception, and at the next meeting in New York on December 17, Chair Dr. Tom Evans of ESPN will bring together two major players representing the potential future of audio measurement – IMMI and Arbitron.</p>
<h5>December 2, 2008 </h5>
<h4><a href="/assets/feature-foundations-of-quality">Foundations of Quality: Take Action to Improve Online Research</a></h4>
<p>Come see our latest progress report on the largest data quality research initiative to date. Find out the time line for the release of results and how you can access and use the insights and intelligence from this landmark study to your best advantage. Details at a must-see meeting of the Online Research Quality Council on December 9th.</p>
<h5>November 20, 2008 </h5>
<h4><a href="/assets/feature-listen-learn-transform">Listen, Learn, Transform: Shaping the Future of Research</a></h4>
<p>The Advertising Research Foundation is leading a Research Transformation initiative that will enable members to stay ahead of the curve in a fast-changing, consumer-driven world.</p>
<h5>November 10, 2008 </h5>
<h4><a href="/assets/feature-walmart-stays-step-ahead">Walmart Stays a Step Ahead of the Economy</a></h4>
<p>Extensive research helps the retailer create an Ogilvy-Award winning campaign.</p>
<h5>October 15, 2008 </h5>
<h4><a href="/assets/feature-art-of-listening">Mastering the Multimedia Age</a></h4>
<p>The ARF’s October Councils focus on cutting edge research techniques, from print to video.</p>
<h5>September 25, 2008 </h5>
<h4><a href="assets/feature-art-of-listening">The Art of Listening in the Digital Age</a></h4>
<p>An ARF event sparks an industry discussion on learning from consumers’ online talk about brands.</p>
<h5>September 25, 2008 </h5>
<h4><a href="assets/feature-future-of-listening">The Future of Listening</a></h4>
<p>ARF research chief Joel Rubinson look at how consumers’ digital conversations reveal brands’ mojo. </p>
<h5>September 18, 2008 </h5>
<h4><a href="/assets/feature-falling-behind-trends">Falling Behind the Trends?</a></h4>
<p>A September 19 council examines how to learn from brand-building multicultural men. </p>
<h5>September 16, 2008 </h5>
<h4><a href="/assets/feature-examining-campaign">Examining a Gem of a Campaign</a></h4>
<p>Ogilvy winner JWT shares research strategies from the Journey Diamonds launch.</p>
<h5>September 15, 2008 </h5>
<h4><a href="/assets/feature-can-you-hear-me-now">Can you hear me now? </a></h4>
<p>Consumers increasingly expect companies to listen to what they’re saying about brands. An Ad Week workshop on Sept. 22 offers smart solutions on how to do it.</p>
<h5>September 11, 2008 </h5>
<h4><a href="/assets/feature-setting-gold-standard">Setting a Gold Standard for Online Research Quality</a></h4>
<p>An ARF council will offer ideas on meeting the challenge on Sept. 16. </p>
<h5>September 8, 2008 </h5>
<h4><a href="/assets/feature-insight-from-social-media">Can Brands Gain Insight from Social Media Chatter?</a></h4>
<p>TNS/Cymfony presents their new study findings in September 9 webcast. </p>
<h5>September 2, 2008 </h5>
<h4><a href="/assets/feature-fast-forwarding-to-future">Fast-Forwarding to the Future of TV Viewing</a></h4>
<p>A new study, presented at the ARF, offers a look at how Japanese consumers have responded to mobile phones that offer all of their favorite shows. </p>
<h5>August 28, 2008 </h5>
<h4><a href="/assets/feature-advertising-in-age-of-avatars">Advertising in the Age of Avatars</a></h4>
<p>New research by MTV Networks, discussed in a recent online marketing council, begins to track consumer behavior in virtual worlds linked to media properties.</p>
<h5>August 27, 2008 </h5>
<h4><a href="/assets/feature-council-report-em-aug-14">The Fourth Screen: Advances in Digital Out-of-Home</a></h4>
<p><em>Notes from the Emerging Media Council, Thursday, August 14, 2008</em>. What comes after television, the internet and mobile? The fourth screen was the focus for recent Emerging Media Council meeting, chaired by Terri Dwyer of Avenue A | Razorfish. Digital out-of-home advertising is one of the fastest growing segments, seen everywhere from doctors’ offices and gas stations to taxis and hotels. </p>
<h5>August 14, 2008 </h5>
<h4><a href="/assets/feature-vogue-psychology-today">Vogue, Psychology Today or Car and Driver?</a></h4>
<p>ARF Engagement Council will offer insight into how to pick the best home for magazine ads.</p>
<h5>August 6, 2008 </h5>
<h4><a href="/assets/feature-right-touch-for-dig-advertisers">The Right Touch for Digital Advertisers</a></h4>
<p>As screens that consumers can touch catch on in retail, advertisers and agencies have new opportunities to expand their creativity.</p>
<h5>July 24, 2008 </h5>
<h4><a href="/assets/feature-life-after-project-apollo">Life after Project Apollo</a></h4>
<p>Upcoming Media Effectiveness Council will look at the latest solutions for decision makers.</p>
<h5>July 7, 2008 </h5>
<h4><a href="/assets/feature-am30-sets-research-agenda">AM 3.0 Sets a New Research Agenda</a></h4>
<p>Conference co-chair Richard Marks of TNS looks back at highlights of the event.</p>
<h5>July 3, 2008 </h5>
<h4><a href="/assets/keeping-pace-with-video-and-electronic-media">Keeping Pace with Video and Electronic Media</a></h4>
<p>ARF members will take stock of the latest measurement techniques at a July 10 meeting.</p>
<h5>July 2, 2008 </h5>
<h4><a href="/assets/getting-research-in-shape">Getting Research in Shape</a></h4>
<p>The upcoming August 7 Experiential Marketing Council will look at how MSN measured a successful campaign on weight-loss challenge tied to “The Biggest Loser.”</p>
<h5>June 25, 2008 </h5>
<h4><a href="/assets/am30-day-two">Audience Measurement, Day Two: Google Takes on TV Advertising</a></h4>
<p>The search engine giant plans to build on its successful approach to online advertising. But will it seek industry accreditation? </p>
<h5>June 25, 2008 </h5>
<h4><a href="/assets/am30-day-one">Audience Measurement, Day One: Catching Up to the Changing Consumer</a></h4>
<p>Audience Measurement 3.0 looks at how to measure media usage as the pace of technological change accelerates.</p>
<h5>June 23, 2008 </h5>
<h4><a href="/assets/new-take-on-multicultural-advertising">A New Take on Multicultural Advertising</a></h4>
<p>Researchers to offer alternatives to the outdated “one-size-fits-all” approach.</p>
<h5>June 19, 2008 </h5>
<h4><a href="/assets/measuring-media-world">Measuring Today’s Media World</a></h4>
<p>AM 3.0 will take on the challenge of tracking audiences who won’t stay put.</p>
<h5>June 16, 2008</h5>
<h4><a href="/assets/am30-preview-closing-couch-potato-era">AM 3.0 Preview: The Closing of the "Couch-Potato" Era?</a> </h4>
<p>comScore Chief of Research Josh Chasin offers insight on the most important trends to consider in audience measurement.</p>
<h5>June 11, 2008</h5>
<h3><a href="http://www.thearf.org/assets/end-of-advertising">The End of Advertising?</a></h3>
<p>Given the rapid-fire changes in the media landscape, creating advertising that engages consumers – and finding ways to measure the impact – requires innovative thinking.</p>
<h5>May 19, 2008</h5>
<h3><a href="http://www.thearf.org/assets/bruzzone-on-research-quality">Some online research panelists are poison that affect research quality</a></h3>
<p>Research from ARF member Bruzzone Research explains why and what to do about them.</p>
2008-06-08T00:00:00-05:00
314
false
feature-article-archive
ARF Feature Article Archive
2009-12-15T08:14:37-06:00