Councils
ARF Councils
Upcoming Meetings
Youth
April 15, 2008
TOPIC: New Research on Youth and Technology
Experiential Marketing
April 17, 2008
TOPIC: To be decided.
Video & Electronic Media
April 24, 2008
TOPIC: To be decided.
Recent Meetings
After each Council meeting, meeting notes and presentations are made available for download on the Council pages. Click on the Council name to access the available downloads for these recent meetings.
Engagement
March 20, 2008
TOPIC: Putting Engagement to Work
In Chicago
March 19, 2008
TOPIC: Accountability
Online Media
March 6, 2008
TOPIC: Web 2.0 Differences Between B2C and C2C
Audio
March 4, 2008
TOPIC: Measuring Hispanic Radio Listening
Video & Electronic Media
February 28, 2008
TOPIC: Do we have the Research that Builds a Cross Platform Media Plan for Traditional TV and Digital Media?
Media Effectiveness
February 27, 2008
TOPIC: Fusion: What is the Current State of the Art? What do we Know? What Have we Learned?
Advertising Effectiveness
February 5, 2008
TOPIC: Brave New World: Trends in Consumer-Centric MarCom and Implications for Practical Measurement.
Emerging Media/Youth Marketing
January 31, 2008
TOPIC: Youth and Social Media: How Technology is Changing Youth Culture and Communication
January 24, 2008
TOPIC: Planning, Buying and Developing Tools: Currency for the New Millennium?
Experiential Marketing
January 17, 2008
TOPIC: Reports on B2B and B2C Studies
Online Research Quality
December 11, 2007
TOPIC: Knowledge Sharing.
December 5, 2007
TOPIC: Print Measurement.
Online Research Quality
November 13, 2007
TOPICS: Knowledge Sharing Continued; Updates on the Four Working Committees
Audio
October 30, 2007
TOPIC: Implementing a New Currency Methodology
Online Media
October 23, 2007
TOPIC: Measurement