The ARF Board of Directors

Stephen Kim (Chair)

Senior Director, Microsoft Branded Experiences and Entertainment, Microsoft Advertising

Stephen Kim is responsible for leading the company’s efforts to expand understanding of the effects of digital advertising for global brand advertisers. Most recently, Stephen’s group has broken new ground in areas ranging from social media marketing, advertising ROI measurement, streaming video efficacy, and in-game marketing. Stephen is presently Chair of Board of the Advertising Research Foundation, a member of the editorial review board of the Journal of Advertising, a board member of the Media Ratings Council, and former chair of the US Interactive Advertising Bureau’s Research Council.

Prior to joining Microsoft, Stephen was Chief Research Officer at Media Metrix, a global provider of online audience panel measurement. During his six years with Media Metrix, Stephen was responsible for working with a wide range of clients in the publisher and advertising agency community to help those companies understand how to use online research to increase the effectiveness of their internet activities. More recently at Media Metrix, Stephen was also responsible for overall product development and strategy, focusing on the role of audience measurement in the rapidly changing online media marketplace. Before joining the online world, Stephen was an attorney with the law firm of Morrison & Foerster specializing in the regulation of new technologies and the use of statistics in complex litigation.

Stephen holds an M.A. in Communications Research from the Annenberg School at the University of Pennsylvania. At the Annenberg School, Stephen’s graduate work focused on media effects research. Stephen also holds a J.D. from the University of Pennsylvania Law School. At the Law School, Stephen was an Editor for the University of Pennsylvania Law Review, where he published an article examining the communications and regulatory issues surrounding television violence.
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Robert L. Barocci

President & CEO, The ARF

In September, 2004, Bob Barocci was named President/CEO of The ARF.  Just prior to joining the ARF, Bob was the director of communications of New School University and part of Bob Kerrey’s leadership team. Before that, Bob, as he says it, was privileged to enjoy a very satisfying advertising career including 21 years with Leo Burnett culminating in the position of President of Leo Burnett International.  After he left Leo Burnett, he was founder/CEO of McConnaughy Barocci Brown and then invited by Alex Kroll to become Director of Central/East Europe for Young and Rubicam.  He holds an M.B.A. from Harvard University and a Phi Beta Kappa mathematics degree from the University of Wisconsin.
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Steve Coffey (Secretary)

Chief Research Officer, The NPD Group, Inc.

Steve Coffey is the Chief Research Officer at The NPD Group. He is a frequent public speaker, academic lecturer, and has published articles on research methodology in the Journal of Advertising Research, ESOMAR Proceedings, and the Journal of Interactive Advertising.

Mr. Coffey is a twenty five year industry veteran, with expertise in both media and marketing research methods and practice, accumulated at The NPD Group, A. C. Nielsen (VP Data Collection), Media Metrix (co-founder, EVP and CIO), and The Pillsbury Company. A nationally-respected research specialist in research methodologies, strategy and analysis, he is best known for designing and implementing innovative large-scale research solutions, many which have resulted several U.S. methods patents. Mr. Coffey holds a Masters degree in business from Columbia University in the City of New York.
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Bernard Bradpiece (Treasurer)

President & CEO, Strategic Publications L.L.C.

Bernard Bradpiece is President & CEO of Strategic Publications L.L.C. a holding company formed in 1999 to acquire the Pennysaver Group, Inc., publisher and weekly mailer of 1.3 million shoppers to Maryland and Northern Virginia, and Metro Group, Inc., which publishes and carrier delivers 290,000 weekly shoppers/community newspapers to Niagara and Erie Counties, New York. Mr. Bradpiece had previously moved from an entrepreneurial career in the auto industry to head of large cap UK corporate banking at Citicorp and subsequently head of UK Corporate Finance for Chase Manhattan Bank. He holds an MBA from Cranfield Business School (UK) and is co-chairman of the Saturation Mailers Coalition.
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Artie Bulgrin

Senior Vice President, RESEARCH + ANALYTICS, ESPN, Inc.

Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides multi-media and consumer research services to all divisions of the company on an international basis. In early 2008 Artie added responsibility for ESPN’s Digital Media Analytics group. This group is now fully integrated with Research and the department is now known as ESPN Research + Analytics. ESPN Research + Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. In addition, Artie supervises ESPN’s interest in the ESPN SportsPoll - a service of TNS Sport, and Disney Media Networks’ Media and Advertising Lab. The goal of Artie’s department is to provide reliable data and insights to grow the ESPN brand, increase audiences, and develop new sales opportunities.

Preceding ESPN, Artie was Director, Research and Sales Data Services at ABC National Television Sales, Inc. since 1989. He started his career at Nielsen Media Research where he worked from 1981 to 1989, rising to the post of Vice President, Service Development.

Artie is active in many industry organizations and is a frequent public speaker. He is a past president of the Radio and Television Research Council and former chairman of the Media Ratings Council and the Advertising Research Foundation. Artie remains a board member of the ARF and serves on its Executive Committee. Little known fact: In 2002, Artie hosted a prime time TV program on ESPN called “The Focus Group” which engaged real fans in discussion and debate about topical sports issues.
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Neil Canter

Managing Director, Marketing Accountability Partnership

Neil Canter is managing director of the Marketing Accountability Partnership (MAP), a unit of the Interpublic Group of Companies dedicated to measuring and improving return on marketing investment for Interpublic agency clients using advanced, channel-neutral tools and analysis.

Neil has 25 years of experience in advanced marketing analytics. Before joining Interpublic, he held positions as managing partner for the North American Marketing Sciences practice at Accenture, which focused on advanced marketing optimization solutions, and president of the Analytic Insights division at Information Resources, Inc., with overall P&L responsibility for U.S. based modeling, testing, and custom household panel services.

From 1992 to 1998, Neil was a principal, head of analytics, and chief financial officer at Marketing Management Analytics, Inc. (MMA), where he helped established marketing mix analysis as a viable commercial tool for marketing accountability and developed the industry’s first model-based marketing mix optimization software system.

Earlier in his career, Neil spent 5 years at ACNielsen as a vice president in the Analytical Services group responsible for store and panel based analytic capabilities, and 4 years in marketing analysis at N W Ayer advertising. He began his career at Procter & Gamble as a marketing analyst in the Food Products Division.

Neil holds a B.S. in Operation Research and a M.B.A. in Management Science, both from Cornell University. He lives with his wife and three daughters in Weston, Connecticut.
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Jane Clarke

VP, Insights & Innovation, Time Warner Global Media Group

Jane Clarke is the Vice President of Insights & Innovation for Time Warner Global Marketing. She oversees the synthesis of industry, company, media and consumer intelligence from TW divisions and outside research resources at all stages in the development of integrated marketing programs for the largest advertisers across Time Warner. She is also responsible for directing primary research initiatives to measure the success of cross-platform programs.

Jane has over 25 years experience in the collection and interpretation of relevant and actionable knowledge of consumers and markets to support strategic and tactical business decisions in major global media and entertainment companies. She’s a 23-year veteran of Time Warner, having contributed market research expertise in four different divisions.

Jane came to Time Inc in 1982 as Creative Development Manager of the Time Teletext project, and ran the product development research and test market for this early ad-supported cable delivered digital information and entertainment service.

Prior to Time Inc, Jane was Research Director at Children’s TV Workshop (creators of Sesame Street) and began her career in communications research at National Geographic. Jane has an undergraduate degree in Psychology from American University, and a Masters in Communications Research from George Washington University.
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Michael Donahue

EVP Member Services, AAAA

Mike Donahue joined the American Association of Advertising Agencies in April 1994 as senior vice president, Member Services, after a 30+ year career in account management at Saatchi & Saatchi and its predecessor agency, Dancer Fitzgerald Sample. He was named executive vice president in February 1997.

At the AAAA, Mr. Donahue is responsible for overseeing the Member Information Services, Professional Development, Production, and Media Services divisions. He serves as staff officer on several of AAAA’s special projects and committees, including the Value of Advertising, Creative, Large Agency Management, Interactive Agency Management Committees, and Advertising Week in New York City.

Mr. Donahue is the senior staff officer on all AAAA electronic initiatives. In this capacity, he has been closely involved in the development of Ad-ID™, the new identification code for all media forms and the e-business initiative focused on simplifying media transactions.

Mr. Donahue is also a director of the AAAA Foundation and Advertising Week in New York City.

At Saatchi & Saatchi, he served as executive vice president, executive management director, member of The New York Board of Directors and managing director of the Retail Advantage. Mr. Donahue received his B.A. in Liberal Arts from Villanova University and his M.B.A. from the Wharton Graduate School of Business.
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Paul J. Donato

Executive Vice President and Chief Research Officer, The Nielsen Company

His responsibilities include integrating all research functions within The Nielsen Company, overseeing the development and evaluation of all research, and serving as Nielsen’s research liaison to clients and industry associations.  Partnering with the product leaders and client service leaders of The Nielsen Company, Paul is primarily responsible for exploring new ways to measure media audiences and consumer behavior in the changing, converging media environment.  During his career, Paul has launched several global research products and is now responsible for the development of a global network of Nielsen Measurement Scientists.

Paul joined the company as Senior Vice President and Chief Research Officer of Nielsen Media Research in 2000.  Prior to joining Nielsen, Paul served as President and Chief Executive Officer of Kantar Media Research beginning in 1998.  From 1993 to 1998, he was Senior Vice President in charge of media at Audits & Surveys Worldwide.  Before that, he served as President of the Syndicated Group of Simmons Market Research Bureau for four years and held positions in research at RD Percy & Co. and Arbitron Ratings Company.  Paul has also served as a consultant to McGraw-Hill and Whittle Communications.  His areas of expertise include research development for television, print and the Internet.

Paul has served on the boards of several television ratings services in Latin America and globally. He is  a past Chairman of the U.S. Advertising Research Foundation (ARF).  He is also the Director for Research, on the North American Board of AfriAfya, a Kenyan-based community health agency.

Paul received a BA in Psychology and Sociology from the State University of New York (SUNY) at Stony Brook, and an MA in Applied Sociology from SUNY.
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David Ernst

VP Digital Media, Market Resources, Discovery Communications, LLC

As Vice President of Digital Media Research at Discovery Communications, David leads efforts focused on developing digital media sales using new and traditional research. These responsibilities extend to demonstrating the value and effectiveness of Discovery’s 360 and cross-platform campaigns. In addition, David directs many proprietary research studies and represents the company in public and industry forums.

Prior to joining Discovery Communications in January 2008, David served as Executive Vice President, Director of Futures & Technologies, at Initiative. David lead the company's research team in the development and deployment of proprietary research initiatives for its clients including: Home Depot, Arbys, SC Johnson, ONDCP, Victoria’s Secret, Bayer, Coors, and Merck. David joined Initiative in August 2001 when TN Media (True North) merged with Interpublic. Prior to joining TN Media in 1997, he was Senior Vice President, Associate Director of research and strategic media insights at Young & Rubicam (Y&R).

David has a record of leadership in the development of successful, consumer-driven media strategies and tactics designed to achieve marketing and communications objectives. His experience includes developing applications for consumer targeting platforms, budget determination/allocation, advertising productivity measures, and optimizing media investments. He has broad-based experience focusing on strategic planning and marketing effectiveness for many of the nation's leading advertisers.

He has published a number of papers and also serves on several committees at the Advertising Research Foundation, Media Ratings Council, and the Interactive Advertising Bureau. David also initiated and directed Initiative's exclusive research partnership with the Massachusetts Institute of Technology (MIT) School of Comparative Media Studies, which resulted in breakthrough research on a number of issues, including consumer behavior, interactivity and media convergence.

In his spare time, David enjoys skiing and biking. He resides in Norwalk, Connecticut with his wife and two children.
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Colleen Fahey Rush

Executive Vice President, Research, MTV Networks

Colleen Fahey Rush is Executive Vice President of Research for MTV Networks (MTVN). In her role, she oversees MTVN’s research groups, leading the company in cultivating insights into its target demographics from kids and teens, to young adults, men, boomer and LGBT audiences. Her work informs MTV Networks’ programming strategy and its efforts to create the most compelling content across every screen. She has been instrumental in ushering in MTVN’s groundbreaking research on engagement, championing a greater understanding of consumer behavior and performance metrics across new and emerging platforms, and proactively sharing audience insights with the company’s distribution and marketing partners.

Rush began her career at CBS, holding a series of positions at the company’s O&Os and broadcast network. She went on to serve as Director of Research at Telemundo, before becoming Associate Partner and Director of Research at J. Walter Thompson. Rush joined MTV Networks in 1996, where she served most recently as Senior Vice President of Research for VH1/CMT before her current position.

Rush is a member of the CTAM Research Committee and she sits on the steering committee of Nielsen’s Council for Research Excellence. She holds a B.S. in Communications from Cornell University and an M.B.A. from New York University’s Stern School of Business.
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Jim Figura

VP Consumer Strategy, Colgate-Palmolive Company

Jim Figura is Vice President, Consumer Research and Insights - North America Division of Colgate-Palmolive. Jim joined Colgate in 1984 as Director of Corporate Market Research. He was promoted to Vice President in 1989. Jim’s early responsibilities were to develop a global insight capability for Colgate, set up global category insight leaders, and develop a set of leading edge practices for research methods. In 1991, Jim joined Colgate US to reestablish its insight program and make it a respected leader in the function both within and outside Colgate. Consumer Insight and Research today encompass brand research, new product development, category innovation, trends and futures, shopper insights, trade research, on-line applications and information management.

Prior to Colgate, Jim held positions in market research at Richardson Vicks and General Foods. Jim holds a BS degree in Business Administration and a master’s degree in Industrial Management from The Graduate School of Industrial Administration at Carnegie Mellon University. Jim’s concentration was Operations Research and Statistics. Jim is a frequent lecturer at many schools on research topics such as modeling, pricing research, advanced methods and new product development. His most recent lectures were at MIT’s Sloan School and Duke’s Fuqua.
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Belle Frank

Executive Vice President, Director of Strategy & Applied Research, Y&R

Belle Frank directs communications strategies for the agency and co-manages the Brand Planning Department.

In more than 25 years with Y&R, Belle has had a range of experience. Starting in Account Management, she joined the Account Research Department in 1984.  Belle has worked with all the Agency proprietary strategic tools and is responsible for Y&R perspectives on key brand, consumer and communication development and measurement issues.  Beginning in 1993, Belle was part of the small team assigned to develop Y&R’s BrandAsset® Valuator (BAV) model.  She now combines BAV with her planning experience to drive compelling strategies that help build business for clients such as Campbell’s (US and Emerging Markets), Berlex Women’s Health, and Xerox.  Belle co-authored “Reinventing Qualitative Research” which was published in the February, 2007 issue of Admap.  She received an Advertising Women of New York, Trailblazing Working Mother of the Year award in 2007.

Belle has a BA in French from Tufts and holds a Master’s from the Harvard School of Education where she studied human development and the effects of communication. She has also taken courses in Measurement & Evaluation at Columbia Teachers College.
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Ronald E. Franklin

President and Executive Producer, NSightsWorldwide, LLC

Ronald E. Franklin is President and Executive Producer of NSightsWorldwide, LLC., a multicultural research and planning company. A graduate of the University of California at Los Angeles (UCLA) with a major in Mathematics and a minor in Economics, and of the UCLA Graduate School of Management where he received his M.S. in Management, Franklin has nearly 30 years in Marketing and Marketing Research. He recently retired as Vice-Chairman of Research and Planning for GlobalHue, the largest multicultural marketing and advertising agency dedicated to strategically address the needs of African Americans, Hispanic and Asian-Pacific consumer audiences.

Franklin began his career at the Quaker Oats Company in Chicago, Illinois, as the Research Analyst for Aunt Jemima Pancake Mix and Syrup. While there, he was on the development team for Aunt Jemima Lite products.

Franklin then joined the Chicago-based Burrell Advertising. As Vice President, Director of Research Services, he established a full-service research department and developed a complete information center.

Moving on to Don Coleman & Associates, now GlobalHue, he directed Research Services and introduced Account Planning (for African Americans, Hispanics and Asians) at the agency. From 1999 to 2002 he partnered with Yankelovich Partner to explore the trendsetting urban mindset attitudes, its possibilities and opportunities in a dynamic marketplace.

In 2006 Target Market News selected Franklin as the recipient of “Research Executive of the Year” marketing to African-Americans with Excellence (MAAX) Awards®. The MAAX Awards are presented annually to recognize the contributions, innovations and exceptional performance of African-American professionals in the fields of marketing, advertising, media and consumer research.

Also in 2006, Franklin was sent to Accra, Ghana by the United States Trade Department to participate in a workshop to help Sub-Saharan Africans expand their export opportunities to African-Americans in the United States.

In 2008, Franklin was elected to the Board of Directors of the Advertising Research Foundation (ARF). He is also a member of the AdCraft Club of Detroit, the American Advertising Federation (AAF), Nielsen Media Research African American Advisory Council, The UCLA Alumni Association, and the Minority Development Council (MMBDC).
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P. Gayle Fuguitt

Vice President, Consumer Insights, General Mills, Inc.

As Vice President, Consumer Insights, P. Gayle Fuguitt, oversees all of the global marketing research and data analyses to generate insights about consumers and translate them into business opportunities.  Her staff of 150 includes a team dedicated to state-of-the-art research and translating insights from consumers into business strategy.  She recently created the “Center for Learning and Experimentation” to further build proprietary techniques.

In 2000, Fuguitt led General Mills to a strategic alliance with MarketTools, Inc., a privately held internet research firm in Mill Valley, California.  Through this relationship, more than 80 percent of the company’s research on consumers has been moved to the internet with dramatic savings in cost and time.  Fuguitt serves on the board of directors of MarketTools, Inc.  In 2002, she formed a similar alliance with Iconoculture for on-line trends.

Fuguitt holds several leadership positions in several professional associations, including the Iconoculture Board, Dean’s Advisory Board at the University of Wisconsin-Madison, the Advertising Research Foundation’s marketing research vision committee, the board of Carlson School Institute for Research in Marketing at the University of Minnesota.  She is past Chairperson of the ACNielsen Center of Marketing Research at the University of Wisconsin-Madison and a former faculty member of Metropolitan State University, Minneapolis.

Recipients of Fuguitt’s pro bono services include The Minnesota Orchestra, Walker Art Center, and Minneapolis YMCA.  She chaired the 2002 General Mills United Way Campaign and served on the 2003-04 Greater Twin Cities United Way Advisory Committee.  Fuguitt recently finished her tenure as a board member of Family Tubman Alliance where she created and chaired Very Vintage Sales, a variety of antique and sale events to raise money for non-profit organizations, and chaired their Marketing and Communications committees.

Fuguitt holds a Master of Business Administration degree from the University of Wisconsin-Madison, and two Bachelor degrees – in Economics and Industrial Relations – from the University of North Carolina - Chapel Hill.
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Gian Fulgoni

Chairman, comScore, Inc.

Gian Fulgoni is Executive Chairman and Co-founder of comScore (NASDAQ: SCOR), the global leader in measuring the digital world. Using its proprietary technology, comScore continuously measures the online activity of a global, opt-in database of 2 million Internet users and provides its clients with vital market intelligence that helps them maximize the return from their investments in digital marketing.

For 18 years previously, Mr. Fulgoni was President / CEO of Information Resources (“IRI”), the innovative supplier of point-of-sale scanner information to the consumer packaged goods industry. Under Mr. Fulgoni’s leadership, IRI’s revenues grew at an annual rate of 40% to levels in excess of $500 million per year and in 1996 IRI become the largest market research firm in the U.S. At its zenith, IRI’s market value exceeded $1.4 Billion.

A visionary, Mr. Fulgoni was described by The Kelsey Group as “one of the world’s leading research minds”. In 1991 and again in 2004, Mr. Fulgoni was named by KPMG as Illinois Entrepreneur of the Year – the only person to have been awarded this honor twice. In 1992 he received the Wall Street Transcript Award for outstanding contributions as CEO in enhancing the overall value of IRI to the benefit of its shareholders. In 2008, Mr. Fulgoni was inducted into the Chicago Entrepreneurship Hall of Fame, joining such luminaries as Leonard Lavin, founder of Alberto Culver, and Gordon Siegal, founder of Crate & Barrel.

Mr. Fulgoni currently serves on the boards of PetMed Express, Inc. (NASDAQ: PETS), the country’s largest pet pharmacy and InXpo, a development stage company that has built an Internet platform that allows it to effectively and economically offer virtual trade shows and other events.

Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree (with Honors) in Physics and an M.A. in Marketing.
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Donna Goldfarb

Vice President of Consumer & Market Insights, Unilever, Americas

Donna Goldfarb joined Unilever‘s Consumer & Market Insight department in 1993. Unilever is among the Top 70 of the Fortune 500 Companies and one of the world’s leading suppliers of fast moving consumer goods in foods, household and personal care products.  In the United States, the portfolio includes major brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline.

Prior to joining Unilever, Donna had over 10 years of research experience working for several Market Research agencies where she obtained a broad range of strategic research experience supporting clients such as Avon, Miller Brewing, Nabisco, Schering-Plough, and American Express.

Donna's staff of over 100 is focused on delivering leading edge capabilities in the areas of analytics/modeling with a strong emphasis on providing strategic business consulting, shopper insight and media insight for north and south America.  Donna is noted for her passion for research innovation and her relentless drive to positively impact overall business results. Donna and her team have consistently delivered ground breaking research aimed at understanding shopper missions and trips. Most recently, research aimed at understanding how consumers shopping patterns are changing due to the economic turndown has been credited for being the key enabler for business success. Donna is also leading Unilever’s global media insight and mix development research capabilities.

Donna has served on several industry committees including the Association of National Advertisers (ANA), the Marketing Science Institute and is currently serving on the board of the Advertising Research Foundation (ARF), and the ARF Research Transformation Council.

Donna has a Master of Science in Social Research with a concentration in market research and multivariate statistics. She was also a Weinstraub Scholar.
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George W. Ivie

Executive Director & CEO, Media Rating Council, Inc.

George is the Executive Director and CEO of the Media Rating Council, Inc. (MRC), an industry organization created in 1963 to assure high ethical and operational standards in audience measurement services.  Mr. Ivie’s background includes over 20 years experience in media research auditing and consulting.  Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations.  George has a thorough knowledge of research best practices, operations, controls and information systems in Television, Radio, Print, Multi-media and Internet measurement services.  George is a Certified Public Accountant and a Certified Information Systems Auditor.
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Ed Keller

CEO, Keller Fay Group

Ed Keller, CEO of the Keller Fay Group, has been called “one of the most recognized names in word of mouth.”

The Keller Fay Group (www.kellerfay.com) is a specialist market research firm focused exclusively on word of mouth marketing.  Keller Fay’s syndicated research service, TalkTrack™, is the only comprehensive tracking study of America’s word of mouth conversations that monitors word of mouth conversations about products, services, and brands, including those that occur offline as well as online.  Prior to founding Keller Fay, Keller was CEO of RoperASW.

The publication of Keller's book, The Influentials, co-authored by Jon Berry, has been called the "seminal moment in the development of word of mouth." The book has been featured in leading publications, including The New York Times, The Washington Post, USA Today, Fortune, Fast Company, Smart Money, Ad Age, AdWeek and BrandWeek.  The American Marketing Association named The Influentials one of the best marketing books of 2004.

Keller is President of the Board of the Word of Mouth Marketing Association (WOMMA), and a board member of the Advertising Research Foundation.  He is Past President of the Market Research Council, and in 2006 was a Lecturer at the University of Pennsylvania's Annenberg School for Communication. Keller speaks frequently to business audiences about word of mouth marketing, and is quoted frequently in the trade press.

Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.
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Felipe Korzenny

Professor and Director of the Center for Hispanic Marketing Communication, Florida State University

Dr. Korzenny joined Florida State University in the Fall of 2003. Until then he was Principal of Cheskin, a firm he co-founded and is currently affiliated with as Senior Consultant. At Florida State University he founded the first Center for Hispanic Marketing Communication in the United States. This Center prepares students to serve the Hispanic marketing industry, conducts research projects, and produces publications to enhance the knowledge of Hispanic consumer behavior.
Until he merged his company with Cheskin in 1999 he was President and CEO of Hispanic & Asian Marketing Communication Research, the company he founded in 1984 to assist Fortune 500 companies in understanding and communicating effectively with the Hispanic and Asian markets in the US and abroad. He is particularly well known in the industry for the consumer experience insights he has helped generate to position successful products in the US Hispanic market and in Latin America.
Dr. Korzenny has experience in a broad range of sectors. His contributions range from product development to the elicitation of insights for positioning, to the development marketing strategy. He has established research traditions and trained many researchers in ethnographic, qualitative, and most quantitative methodologies.

Dr. Korzenny holds an M.A. and a Ph.D. from Michigan State University in Communication Research, where he was also a faculty member, and was later a member of the faculty of San Francisco State University. He has published six books and almost a hundred research publications dealing with communication and culture. His latest book, written with Betty Ann Korzenny and entitled Hispanic Marketing: A Cultural Perspective, was published by Butterworth Heinemann/Elsevier September 2005. His is an Outstanding and also a Distinguished Alumni of Michigan State University. He is the first recipient of the Hill Library HispanSource 2005 Award for Outstanding Achievement in Hispanic Marketing Research. Dr. Korzenny is a prominent speaker at nationwide symposiums and conferences on Hispanic markets.
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Byron Lewis

Chairman & CEO, Uniworld Group

Byron Lewis, Chairman & CEO, is a pioneer in ethnic marketing and communications.  Over the past 40 years, he has been responsible for many “firsts” developing legendary communications initiatives and activities that include advertising, publishing, public relations, promotion, broadcast and entertainment.

Mr. Lewis began his career working for African American newspapers and magazines in Harlem, New York, prior to Affirmative Action.  He never worked for a mainstream advertising agency or marketing company.  Building upon the lessons learned from numerous “uptown” grassroots promotion and entrepreneurial ventures, Byron Lewis built UniWorld into one of the nation’s largest ethnic advertising agencies with annual billings in excess of $231,000,000. 

Some of his many noted UniWorld accomplishments include developing advertising and media strategies for the first on-site Black news coverage of the 1976 Democratic and Republican presidential conventions, helping to manage Rev. Jesse Jackson’s first presidential campaign in 1984, coordinating efforts for the Democratic National Committee’s African American campaign for President Clinton in 1996 and developing the NAACP’s 2000 voter registration drive.

Under his leadership, the company has won some of the largest mainstream advertising assignments ever awarded to an ethnic agency including, Burger King’s national interim creative campaign in 1994, the Mars, Inc. 3 Musketeers general market candy brand account in 1995 and breakthrough creative campaigns for Ford Division, and Lincoln brands.  All remain key UniWorld clients.  Other important clients include AstraZeneca, Colgate-Palmolive, The Home Depot, Time Warner Cable and the City of New Orleans. 

Listed in Who’s Who in America, Byron Lewis currently serves on the board of directors of the Apollo Theater Foundation and the Jackie Robinson Foundation.  He is active in the African American community and proud of his agency’s contributions to that community; and values his long-standing business and personal association with nationally prominent ethnic leaders.
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Robert D. Liodice

President & CEO, Association of National Advertisers, Inc.

Bob Liodice, who currently serves as president and chief executive officer of the Association of National Advertisers, Inc. (ANA), first joined the organization in 1995.  He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base.  Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster.  Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands.  He is also a member of the board of directors of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, the Partnership for a Drug-Free America, and the Advertising Educational Foundation.

Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.
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Bob Lord

President EAST, Avenue A / Razorfish

Bob is responsible for the growth and profitability of Avenue A | Razorfish’s Eastern region.  In this role, he oversees the strategic direction and operations of the Boston, New York, and Philadelphia offices.  He also contributes to client development strategies and acts as an executive consultant for key clients including Ford Motor Company, Philip Morris, Capital One, Starwood, Johnson & Johnson, and Condé Nast.  Recently, he helped to spearhead the company’s foray into transforming AA|RF into the “Next Generation Agency” and served as an executive sponsor of its enterprise solutions practice area. 

In 2000, Bob joined Razorfish as Chief Operating Officer. In this role, he had responsibility for the growth and profitability of the firm’s five U.S. offices.  In addition, he ensured the nationwide coordination of all Razorfish affiliates and partners.  He was critical in ensuring Razorfish business survival and led key decisions around Global Operations and company strategy from 2001 – 2003, when the firm was sold to SBI, then to aQuantive and most recently to Microsoft.

Before joining Razorfish, Bob served as the Chief Operating Officer and Executive Vice President of Prism Rehab Systems, a 12,000-person professional services company in the healthcare sector.  He was responsible for transforming the $48 million, privately held company into a $480 million, publicly held (MPAN), customer-focused and profitable organization within a four-year period.  Bob also spent four years as a partner consultant with Symmetrix, Inc., a strategic systems re-engineering consulting firm.  He grew Symmetrix to a $20 million practice focused on manufacturing, financial services, and healthcare on a global level.

Bob holds a B.S. in engineering from Syracuse University and an M.B.A. from the Harvard Business School.  He is a board member of the ARF (Advertising Research Foundation), AAAA’s New York chapter and Johns Hopkins Project RESTORE (a non-for-profit focus on curing Multiple Sclerosis).
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Sherrill Mane

SVP of Industry Services, IAB

Sherrill Mane was appointed the IAB's first SVP of Industry Services in November, 2007. She leads the IAB in two major areas: complexity and cost reduction; and industry growth. Working with agencies, publishers, and third party vendors, Ms. Mane is charged with increasing operational effectiveness within the interactive advertising supply chain. She is responsible for numerous IAB industry initiatives including spearheading agency relationships and overseeing the development of growth-oriented research for the interactive industry.

Previously, she spent 14 years at Turner Broadcasting Sales, holding a variety of senior advertising sales support positions for the News division, most recently as SVP Market Strategy. Earlier in her career she held diverse positions at Nielsen Media Research and Group W Satellite Communications.
Ms. Mane holds a B.A. in Sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel.

Her graduate studies focused on the social psychology of mass media. Ms. Mane’s graduate work was the basis for two published academic papers on the social construction of reality and media.
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Jim Oliver

Group Manager for Advertising Research, Google

Jim Oliver is Group Manager for Advertising Research at Google, where he works with large advertisers seeking to measure and understand online marketing efficacy. Prior to Google, Jim was Director of Analytics at eBay, where he managed marketing analytics and database marketing. He has also worked at HP, Apple, Accenture, and two startups. Jim holds a BSEE from University of Washington, an MSEE from Stanford, and a Ph.D. in Information Technology from The Wharton School. In 1994, Jim co-developed and taught one of the first MBA courses on the business implications of the Internet. He has also taught at the National University of Singapore and managed an IT research center at INSEAD, near Paris.
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Mary Ann Packo

CEO, Millward Brown North America

Mary Ann Packo is President of Millward Brown with extensive marketing, branding, marketing and media research, digital media and information services experience.  Prior to joining Millward Brown in 2002, Mary Ann was president and chief operating officer of Media Metrix and later group president of its successor company, Jupiter Media Metrix.  She was one of the leading pioneers in the Internet and digital media measurement arena.  Mary Ann has also held senior-level positions with a number of global marketing research firms.  She was president of the NPD Canada's Custom Research Group in Toronto; managing director of IPSOS-NFO, a Paris, France-based European joint venture company; and vice president, western U.S. region for NFO Research in San Francisco.  Mary Ann was also president and cofounder of National Yellow Page Monitor, a media measurement service for the U.S. Yellow Pages industry, which was a division of NFO.  She is currently a member of the Board of the Advertising Research Foundation (ARF) and has also served as a board member for the Internet Advertising Bureau (IAB).

Throughout her career, Mary Ann has worked across many industries for leading clients such as Procter & Gamble, Disney, Microsoft, McKinsey, AT&T, Nestlé, Apple, and Time Warner, to name a few.  She is a frequent public speaker and recognized new media industry expert, has received numerous business awards, appeared on CNN, CNBC, ABC and Fox News and has been quoted in the New York Times, The Wall Street Journal, and Business Week.
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Michael Pardee

SVP Research, Scripps Networks Inc.

A 30+ year research veteran, Mike has managed audience measurement, consumer research, analytics and forecasting for Scripps Networks since leaving time shift television startup Your Choice TV in 1998.  For 13 years, Michael worked for Nielsen Media Research in cable television, new media and product planning research roles. 

Mike’s focus is on consumer motivation, needs, attitudes and behavior.  He has applied holistic, ethnographic and natural history methods to optimizing transactional, interactive and advertising across a variety of media. 

In his current position, Mike leads a team of researchers in providing consumer and marketplace insights, audience metrics and  strategic analysis for five lifestyle cable television networks and the associated  websites, plus various new business initiatives and brand extensions.  He holds a Bachelors Degree in Anthropology from the University of Oregon and a Masters Degree in Applied Anthropology from the University of South Florida.
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David Poltrack

Chief Research Officer, CBS Corporation, and President, CBS Vision

In January 2006, David F. Poltrack was promoted to Chief Research Officer, CBS Corporation and President of CBS VISION where he oversees all research operations at CBS Corporation. CBS VISION is a new research unit designed to explore and offer insight on emerging technologies, media consumption patterns, and advertising value in the media marketplace. He also designed and oversees TELEVISION CITY at the MGM GRAND, Las Vegas. This state of the art Research Center provides ongoing consumer feedback concerning all programming and new entertainment technologies.

He joined CBS in 1969 as Manager, Marketing Services, CBS Television Stations, National Sales. After holding various positions within CBS Television Stations and the CBS Television Network, he was promoted to Executive Vice President, Research and Planning, CBS Television in 1994.

Poltrack is past chairman of the Media Rating Council (MRC), a trustee and member of the executive committee of the Marketing Science Institute, past president of the Market Research Council, vice president of the Advertising Research Council, and a member of the National Association of Television Arts and Sciences. He is past chairman of the Advertising Research Foundation, and a former member of the board of the International Radio and Television Foundation (IRTF).

He is winner of the Hugh Malcolm Beville, Jr. Award presented by the National Association of Broadcasters (NAB) and the Broadcast Education Association recognizing his significant contributions to the design, use, and understanding of broadcast audience research. In addition, he is author of Television Marketing: Network, Local, and Cable (McGraw-Hill), and has published several articles in various professional journals.

As Adjunct Professor at New York University, he teaches courses on the graduate level at both the NYU Stern School of Business and the Steinhardt School of Education. He also teaches at the Columbia University Graduate School of Business, and is a visiting professor at Cheung Dong Graduate School of Business, Beijing, China.

He is a graduate of the University of Notre Dame (B.A., magna cum laude, History) and New York University (M.B.A., Marketing).
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Debra A. Pruent

Chief Operating Officer, GfK Custom Research North America

Debra Pruent is Chief Operating Officer of GfK Custom Research North America and since 2008, a member of the GfK AG Management Board.  Debra is responsible for the company’s Custom Research activities in the USA and Canada, representing the biggest economic area for market research.

Debra has many years of experience in market research. Prior to her appointment as Chief Operating Officer, she was the Chief Executive Officer of NOP World Automotive US, which was acquired by the GfK Group in 2005. During her professional career, Debra has built up a strong track record in marketing and consultancy within automotive market research, both on the client and the research institute side. After ten years with General Motors, Debra joined automotive market researchers Allison-Fisher International in 1991, which later became a part of NOP World. Debra holds a B.S. degree in Mathematics and Computer Science from Wayne State University in Detroit, Michigan and an M.S. in Applied Statistics from Oakland University in Rochester, Michigan where she also lectured in the Department of Mathematics.
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George Shababb

Chief Operation Officer, TNS Media Research

George Shababb is the Chief Operating Officer for TNS Media Research and is responsible for the strategic planning and development of products and services related to digital audience measurement in the United States.  Under Mr. Shababb’s leadership, TNS Media Research has successfully pioneered the introduction of TV audience measurement services based on clickstream data sourced from digital set top boxes. Mr. Shababb joined TNS in 2000 as Senior Vice President of TNS Media Intelligence where he spearheaded strategic planning and business development for advertising expenditure measurement.

Prior to joining TNS, Mr. Shababb was President of the Strategic Resources Group within VNU Marketing Information Services and was responsible for the management of Scarborough HealthPlus and the VNU Operations Center.  He also oversaw all planning and development initiatives involving consumer research for the various business groups within VNU’s Marketing Information Services unit.

Mr. Shababb has over 30 years of Sales and Service, Marketing and Operational experience working with leading information providers including AC Nielsen, The NPD Group, and Rx Remedy.  At A.C. Nielsen, Mr. Shababb served as Vice President and General Manager of Nielsen Consumer Information Services. He also drove A.C. Nielsen’s international initiative to formulate a global, consumer panel strategy, which resulted in the development of consumer capabilities in Canada, Mexico, the United Kingdom, Germany, and South Africa. 

Mr. Shababb held various senior management positions in Sales and Service at the NPD Group, and also served as Senior Vice President and Director of Operations for NPD/Nielsen, a joint venture between The NPD Group and A.C. Nielsen.   While at Rx Remedy, Mr. Shababb adopted consumer sampling and data collection techniques commonly used in the packaged goods industry to design the first continuous measurement panel in the healthcare field tracking all aspects of patient care.  

Mr. Shababb holds a Masters Degree in Statistics from the University of Connecticut and is a named inventor on two patents for technology facilitating data collection.
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Kate Sirkin

EVP, Global Research Director, Starcom MediaVest Group

As an 18-veteran of the media business, Kate Sirkin, executive vice president and global research director, Starcom MediaVest Group (SMG), oversees a massive worldwide budget as she manages emerging media trends, data and support for SMG clients, initiates proprietary studies and acts as the company’s voice on critical media issues.

A native of England, she joined Leo Burnett’s London office in 1988 as a media researcher.

Throughout her career, Kate has spearheaded a number of research initiatives that have helped to expand the field of media research. Kate has also developed parameters to determine the value and effectiveness of advertising in big-ticket TV events (i.e. Super Bowl, Oscars, etc.).

Sirkin’s current role provides her the opportunity to develop strategic alliances with key players in the industry, the most recent of which is with a European company called Integration and their brand management and accountability tool—Market Contact Audit—a partnership that provides our planners with the ability to maximize brand plans against a whole range of contact options and provide marketers with ROI metrics for all the chosen contacts. This tool is being used to great effect on the majority of SMG largest clients. Kate was promoted to the SMG board in March 2005.
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Adam Snukal

General Counsel, Reed Smith LLP

Bio to be posted.
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Stan Sthanunathan

Vice President, Knowledge & Insights, The Coca-Cola Company

Mr. Sthanunathan is currently Vice President of Marketing Strategy & Insights of The Coca-Cola Company in Atlanta heading up the function on a global basis.  Prior to this role, Stan was Head of Knowledge & Insights for the Asia Group based in Hong Kong. 

He started his career ten years ago in The Coca-Cola Company as Research Manager of Middle East and North Africa Division based in London.  Before joining Coca-Cola, Stan was General Manager of NFO in their Middle East, North Africa office based out of Dubai for five years. 

His research career started in 1985 with Pathfinders:  India with whom he was associated for almost seven years.  Upon leaving, he was General Manager of the agency. 

Stan earned his Bachelor Degree in Mechanical Engineering from Bombay University and followed this with his MBA from India Institute of Management in Bangalore, India.
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Jim Thompson

Worldwide President and CEO of Ipsos ASI

Jim Thompson is worldwide President and CEO of Ipsos ASI. He has held this position for 8 1/2 years during which time Ipsos ASI sales have more than tripled, primarily through organic growth. Prior to joining Ipsos, Jim was an executive with the US-based Market Research company IRI for 14 years, and earlier was a manager with Quaker Oats, a large FMCG marketer, in Brand Management and Sales for 10 years.
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Susan Wagner

Vice President, Global Strategic Insights, Johnson & Johnson Global Consumer Companies

Susan is responsible for the development of insights into consumers and markets to develop strategic plans, innovation pipelines and effective approaches to managing the global portfolio of businesses. In addition, Susan is responsible for the Consumer Global Insights Center of Excellence leading global cross – GBU consumer initiatives including Healthcare Insights, best practices, and development of new capabilities, and leading the US based cross – GBU syndicated data function. Susan also serves on the Consumer Health Care US Management Board.

Susan has nearly 30 years of insights and research experience. She left Pepsico in 2008 as VP, Strategy and Insights, Pepsi Cola North America. Prior to Pepsi Co, Susan was at Proctor and Gamble, where she held the title of VP, Consumer and Market Knowledge, New Business Development, P&G Beauty. Prior to P&G, Susan led Marketing Research and Analytics at Gillette for 17 years as Vice President Gillette Global Personal Care, Vice President Gillette Duracell, and Vice President Gillette Stationery Products Group. She was a key architect of the turnaround of the Personal Care Group and helped develop the breakthrough Mach3 and Venus razor brands. Before joining Gillette, Susan worked at Hunt Wesson and Unilever in consumer research.

Susan is on the Board of Directors of Courier Corporation, North Chelmsford, Mass, and a member of Women Corporate Directors and the Boston Club. She is a trustee of the Marketing Science Institute (MSI).

Susan has an MBA from Pace University and a BS from the University of Massachusetts, Amherst.
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Britta C. Ware

VP, Research Solutions, Meredith Corporation

Britta C. Ware was hired as Director of Corporate Research in August 2004, and promoted to Executive Director, effective July 2005. She is responsible for research for all of Meredith’s publishing properties, including 20+ consumer titles (including three of America’s top 10 in terms of circulation: Better Homes & Gardens, Family Circle and Ladies’ Home Journal), 150 Special Interest Titles, Integrated Marketing and Hispanic Ventures.

Prior to joining Meredith, Britta was the Director for U.S. Advertising Research at Reader’s Digest responsible for all of the U.S. advertising research functions of the Reader’s Digest and its four special interest titles.

Before joining Reader’s Digest, Britta spent 8 years in the NY offices of Saatchi & Saatchi Advertising as Vice President, Associate Media Director, responsible for media planning primarily on the Procter & Gamble business. In the six years prior to moving to NY, she held media planning positions in the San Francisco offices of Foote, Cone & Belding and Dancer, Fitzgerald, Sample.

Britta has developed and presented papers