Audio Council

Council Chair »

Upcoming Meetings

OCTOBER 7, 2008 • 2:30–4:30PM EDT

Topic to be decided

DECEMBER 4, 2008 • 2:30–4:30PM EDT

Topic to be decided

Previous Meetings

MARCH 4, 2008

Measuring Hispanic Radio Listening

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What do researchers already know about the Hispanic population in the U.S. that could inherently cause a survey bias in the measurement of radio usage?

What techniques have been successful in addressing these biases? Are some techniques more effective for use with radio measurement, versus TV, Print, Internet or other media?

Jim Forrest and Lou Lopez will join us to share how Synovate is addressing these issues.

What questions or concerns do you have regarding survey bias of Hispanics in radio measurement? Please bring them with you to our next Audio Council meeting when we will explore this issue through an open exchange of ideas and discussion of possible solutions.

PRESENTATIONS

Using Acculturation to Measure Hispanic Media Behavior (PDF, 1.1mb)

OCTOBER 30, 2007

Implementing a New Currency Methodology: Lessons Learned from Television

What are the lessons that radio can learn from TV about a change in currency methodology and its everyday impact on audience reporting? What issues do the next markets moving to PPM need to start thinking about today? What lessons can Philadelphia and Houston teach other markets about to move to PPM? What are the discussions we need to have with clients and how do we begin to have those?

We will hear from SVP, Research & Electronic Measurement for ABC-TV, Pat Liguori, to talk about the unexpected, but practical day to day issues that arose in TV from a major change in currency measurement and from Tony Hereau of Arbitron, who will present key findings so far from Philadelphia and Houston and provide some points to ponder as we await PPM in more markets.

Also participating in the discussion Janice Finkel-Greene, EVP/Director Futures & Technology and Gerry Boehme, EVP, Strategic Planning & IT Services for Katz Media Group.

SPEAKERS

Pat Ligouri – SVP, Research & Electronic Measurement, ABC! 
Tony Hereau – Arbitron PPM Implementation Team

PRESENTATIONS

Living with People Meters (PDF, 572kb)

Discussion: Key Findings from Philadelphia and Houston (PDF, 616kb)

OCTOBER 26, 2006

Radio Today and Audio Measurement Tomorrow

CHAIRED BY

Dr. Tom Evans

SPEAKERS

Arbitron Inc.
RAEL Radio Studies

APRIL 4, 2006

Electronic Measurement of Radio Listening

CHAIRED BY

Dr. Tom Evans

SPEAKERS

Arbitron Inc
Mediamark Research Inc
The Media Audit / Ipsos

Council Chair

Martha Luszcz – ABC Radio Networks

Martha Luszcz is Vice President of Research for ABC Radio Networks.  She is accountable for all research activities within ABC Radio Networks and works with ABC Radio management regarding research issues for the ABC owned radio stations. At ABC Radio Networks, Ms. Luszcz leads a department of researchers with a combined total of over 90 years experience in media. She started her nearly 20-year career as a programming and ad copy assistant, later spending time at New Jersey Public Radio, Greater Media, Nassau Broadcasting, Westwood One and Buckley Broadcasting.

Ms. Luszcz has participated in several industry organizations, including the International Radio and Television Society, Radio & Television Research Council, American Women in Radio and Television, Women in Communications, and Advertising Women of New York.  She is a past Chair of the RAB GOALS Committee. She presently participates in the Network Radio Research Council and is a member of the board of directors for the Media Rating Council. She has a B.A. in Communication and a B.A. in Spanish, both from Rutgers University.

Born and raised in New Jersey, she continues to reside in the Garden State. In her spare time, Ms. Luszcz is a photography enthusiast, enjoys traveling to the Jersey shore, and spending time with her family.
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