About Roy Morgan International, Info Center Sponsor

Roy Morgan Executives
Gary Morgan and Michele Levine, Roy Morgan International

Roy Morgan is a full-service market research and information company operating in a growing number of key world markets, including the US, UK, Australia, New Zealand and Indonesia.

Early in Roy Morgan’s distinguished career, he worked with George Gallup at Young & Rubicam and then at the Gallup Poll in Princeton. Indisputably an industry pioneer, from 1941 Roy Morgan’s passion for public opinion polling spearheaded the company’s growth and led to the development of a robust advertising and market research business, for which the company quickly gained an enviable reputation.

Roy Morgan Single Source is a comprehensive syndicated compendium of consumer information that includes key market data covering many industries and all media. Today it is conducted in the US, UK, Australia, New Zealand and Indonesia with data for additional Asian countries becoming available in the near future. This is the world’s most proven study of markets, attitudes, values, products, shopping behaviour and media consumption in a true Single Source study (without ‘fusing’).

In response to the ever-increasing need of today’s corporations, the Company developed specialized software to help manage and analyze data that often seems to hide its gems with it’s sheer volume. ASTEROID is an acclaimed data access, analysis and reporting software package designed to enable businesses to access and analyze all the relevant market information available to them. The software, which was originally developed for use with Roy Morgan Single Source, is now used by many clients for their own data, including Microsoft Europe, the BBC and International Herald Tribune (IHT).

In the field of advertising research, Roy Morgan has been analyzing advertising for over 65 years. Today, the company offers a suite of integrated research services that provide insights at every stage of the advertising and communication process:

  • Target audience definition
  • Communication strategy
  • Concept and Ad testing
  • Advertising tracking
  • Media planning

Mapes and Ross in Princeton, a wholly-owned subsidiary of Roy Morgan International, has established a comprehensive US database of advertising ‘norms’ as a result of analyzing more than 30,000 advertisements collected over 30 years.

The Reactor, now online, is Roy Morgan’s proven methodology to track an audience’s emotional reactions second by second. The Reactor has been used for many years to evaluate television, print, radio and cinema, and more recently for event marketing and online advertising.

The Roy Morgan Online Store provides instant access to thousands of detailed profiles that can be invaluable in helping to value an acquisition target, discovering a competitor’s strengths & weaknesses and targeting your own customers more cost effectively. Log on to browse the categories or to view an example profile.

Roy Morgan International, with over 65 years experience, and a dedication to ‘knowledge’ says simply “Before commissioning primary research, Ask Roy Morgan!” They will probably already have the answer.