AM 3.0 Sponsor: Arbitron

Arbitron
9705 Patuxent Woods Drive,
Columbia, MD  21046
www.arbitron.com

Contact

Michael Sharp
Northeast Regional Manager
michael.sharp@arbitron.com
Phone: 212.887.1502

Company Description and Services

Arbitron Inc. is a media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron also provides media and marketing research services to the broadcast television, newspaper and online industries. .