<p><img src="http://s3.amazonaws.com/thearf-org-aux-assets/am30/stipp.jpg" alt="Stipp" /> </p> <p><strong>Horst Stipp, Ph.D.</strong><br /> Senior Vice President, Strategic Insights &amp; Innovation. NBC Universal</p> <p>Horst Stipp is Senior Vice President, Strategic Insights &amp; Innovation in the Research department of NBC Universal in New York where he oversees strategic marketing and consumer research for the TV networks as well as the new digital platforms.</p> <p>Stipp received his Ph.D. in Sociology from Columbia University and has been involved in media research for over 30 years. His publications, in English and German, cover a wide range of topics. Recently, he has written in journals and contributed to books on the development of the media in the digital age and he has co-authored articles on the impact of Olympic sponsorship. He teaches at Columbia University’s Business School on audience measurement methods. </p> 2008-05-10T00:00:00-05:00 281 false am-speaker-stipp

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