ARF Concludes Audience Measurement 5.0
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Day One Keynotes
The American Landscape: The Changing Mainstream
Dr. Robert Groves, Director of the U.S. Census Bureau, presents the ultimate “insider” preview of the of the much anticipated 2010 Census report to be released next year.
The Media Landscape: Measuring the Human Experience
Kathy Kline, Starcom Director of Human Experience turns industry norms on edge and puts the drive to find the motives and emotional drivers behind consumers media choices on the hot seat.
Day Two Keynote
The Cross-Platform Measurement Marathon
Preview what’s next in cross-platform measurement – Keynote Artie Bulgrin, Senior Vice President of Research + Analytics, ESPN, Inc. provides an overview of ESPN XP, a cross-platform initiative unprecedented in scope that will be implemented for the 2010 FIFA World Cup South Africa in July.
MORE LEARNING, MORE NETWORKING + MORE PROPRIETARY RESEARCH
A global reinvention of audience measurement systems and metrics is advancing, and AM5.0 puts forward edge thinking and real time business-critical solutions center stage. In 13 provocative and game-changing keynotes, discussions, panels and 32 in-depth multi-track forums, you will learn, debate, deliberate and debunk the next dimensions in audience measurement with the best minds in the business. This is a conference not-to-be-missed.
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