Discover America’s changing mainstream –Keynote Dr. Robert Groves, Director of the U.S. Census Bureau previews the results of the 2010 Census; the impact on media audience measurement will be profound

Separate talk from action – Keynote Kathy Kline, Starcom Director of Human Experience turns industry norms on edge and puts the drive to find the motives and emotional drivers behind consumers media choices on the hot seat.

Preview what’s next in cross-platform measurement – Keynote Artie Bulgrin, Senior Vice President of Research + Analytics, ESPN, Inc. provides an overview of ESPN XP, the project-in-progress counting audiences to each media platform, determining cross-platform effects and measuring advertising effectiveness.

Discover how to attain the most effective ad spend possible – An intense CMO smackdown of major marketers closes the loop on cross-media ROI.

Get real about cross-media metrics – 5 panelists from MTV, Rentrak, Carat, Sapient and Starcom debate timing, delivery and cost valuation of 360º media.

Get a grip on social media – Like all 360º media, social media continues to evolve rapidly. Facebook is set to aggregate other social sites for a more robust social media platform. How will it be measured? Panelists from Facebook, Starcom, Yahoo! and Keller Fay Group take you to this new dimension.

Plus, 32 proprietary papers selected from over 80 submissions form the central core of new learning that is the hallmark of AM 5.0.

Participants Included

20th Television • ABC, Inc. • Acxiom Corporation • AGB Nielsen Media Research • AGF Arbeitsgemeinschaft Fernsehforschung • Ameritest/CY Research • ANFO • Arbitron, Inc. • Ayzenberg Group • Ball State University • BBC • BBM Canada • Brand Keys, Inc. • Cablevision Systems Corporation • Canoe Ventures • Carat Insight Ltd. • Catalina Marketing Corporation • CBS Corporation • CIMM • Cisco Systems • Comcast Networks • Compete, Inc. • comScore, Inc. • Conde Nast Publications Inc. • Crispin Porter + Bogusky • CTAM • CUENDE Infometrics • Dentsu Inc. • Digital Media Strategies, LLC • Digital Place-based Advertising Association (DPAA) • Discovery Communications • DJG Marketing • DMG Radio Australia • DraftFCB • Edelman Public Relations • Education Minnesota • Empower Media Marketing • Engagement Marketing Group • Ernst & Young • ESPN • Eurodata TV Mediametrie • Fabris Media Marketing Services • Facebook • Fairmont Raffles HOtels INternational • Flurry • ForeSee Results • Fox • Gannett Co. Inc. • General Mills, Inc. • GfK SE • Globo Comunicacao, Ltda. • Google, Inc. • GSM Association • Guardian News & Media • Hakuhodo DY Media Partners • Hall & Partners USA • Havas Media • IAB • IBOPE Media • IMS/Interactive Market Systems • Innerscope Research, Inc. • InsightExpress • Intermedia Survey Institute • Ipsos-ASI, Inc. • J.D. Power and Associates • JIC STIR • Johnson & Johnson • Kantar Media • Katz Marketing Solutions • Keller Fay Group • Kellogg Company • Leo Burnett Worldwide, Inc. • Liz Claiborne Inc. • Luth Research Inc • LWR Inc. • Magazine Publishers of America • Management Science Associates, Inc • Marans Consulting • MarketShare Partners • Martha Stewart Omnimedia • MEC Interaction • Media Management • Media Monitors LLC • Media Rating Council, Inc. • MediaFlo USA • Mediamark Research & Intelligence, LLC • MediaVest • Mentametrix • Meteor Solutions • Microsoft Corporation • Morris Associates • MPG • MTV Networks • NADbank • National Advertising Review Council • Navic | a Microsoft company • NBC • NCM Media Networks • Network Advertising Initiative (NAI) • Network Ten • Neuro-Insight Pty Ltd • New Age Media Systems, Inc. • Nickelodeon Direct Inc. • Nielsen Catalina Ventures • Northwestern University • Norwegian Media Businesses' Association • Nurago • ODEC • OTX Research • OzTAM Pty Limited • Pandora • PBS Kids Sprout • Peanut Labs • Pursuit • Razorfish • Rentrak Corporation • Resource Interactive • Sands Research • SapientNitro • Scarborough Research • Scripps Networks • Seneca College • Sequent Partners • SES ASTRA • Sesame Workshop • Seven Network Limited • Simulmedia, Inc. • SK Marketing&Company • SKO (Stichting KijkOnderzsoek) • Spike TV • SPOT • Sprint • SRDS • Starcom Mediavest Group • Symphony IRI Group • Television Bureau of Advertising • Television New Zealand • Telmar Group, Inc. • Terra USA • The Coca Cola Company • The Nielsen Company • The NPD Group, Inc. • The Progress & Freedom Foundation • The Wonder Factory • Time Inc. • TiVo Inc. • TNS • TRA, Inc. • Turner Broadcasting System • Turnkey Intelligence • TV2 Danmark • TVB of Canada • Unilever • Universal McCann • University of Maryland • Univision Communication, Inc. • Univision Network • USA Today • ValueClick, Inc. • Venable • Video Research USA, Inc. • Warner Bros. Television • Yahoo! • Young & Rubicam, Inc. • YouTube • Zenith Optimedia