Advertising Week 2008
People are Talking. Are you Listening?
MONDAY, SEPTEMBER 22 • 9:00AM–12:00PM
The ARF presents an industry-transforming workshop on “Listening.”
People are Talking. Are you Listening?
Last year's block-buster workshop on “Influencers” was attended by over 600 people during the 2007 Advertising Week in New York City. This year we presented an industry-transforming workshop on “Listening.” Listening to the millions of naturally occurring conversations that happen daily about brands and using these real-time insights to influence marketing decisions. How do the best “listeners” do it? How do you know that you can act on what you hear with confidence? Last year’s acclaimed moderator, Jonathan Carson, co-founder of Nielsen BuzzMetrics and now President of Nielsen Online’s International division, moderated this two and a half hour workshop featuring tool kits, best practices and case histories from marketers who are leading edge listeners.
Agenda
9:00–9:30AM
Continental Breakfast
9:30–9:45AM
Setting The Landscape
Jonathan Carson – Co-Founder of Nielsen BuzzMetrics and President of Nielsen Online’s International Division
9:45–10:00AM
ARF Workshop Report
Jeff Flemings - Renaissance Planner, VivaKi
10:00–10:30AM
Listening Success Story
10:30–11:30AM
Panel Discussion
Artie Bulgrin - Senior Vice President of Research and Sales Development, ESPN
Jeff Flemings - Renaissance Planner, VivaKi
Belle Frank - EVP, Director of Strategy & Applied Research, Y & R.
Donna Goldfarb - Regional Director, Unilever
Stephen Kim - Global Marketing Director, Microsoft
11:30–11:45AM
Audience Q&A
11:45AM–12:00PM
ARF Wrap-Up
