Advertising Week 2008
People are Talking. Are you Listening?
MONDAY, SEPTEMBER 22, 2008
9:00AM–12:00PM
The ARF presents an industry-transforming workshop on “Listening.”
People are Talking. Are you Listening?
Last year's block-buster workshop on “Influencers” was attended by over 600 people during the 2007 Advertising Week in New York City. This year we present an industry-transforming workshop on “Listening.” Listening to the millions of naturally occurring conversations that happen daily about brands and using these real-time insights to influence marketing decisions. How do the best “listeners” do it? How do you know that you can act on what you hear with confidence? Last year’s acclaimed moderator, Jonathan Carson, co-founder of Nielsen BuzzMetrics, will moderate this two and a half hour workshop featuring tool kits, best practices and case histories from marketers who are leading edge listeners.
Time Warner Building
Screening Room – 10th
One Time Warner Center
58th Street between 8th & 9th Avenue
Agenda:
9:00–9:30AM: Breakfast
9:30AM–12:00PM: Session & Webcast
Venue:
Time Warner Building
Screening Room – 10th Floor
One Time Warner Center
(58th Street between 8th & 9th Avenue)
Due to security at the Time Warner Building, please allow yourself extra time to have all bags scanned and identification checked.
Dress Attire:
Attire for the conference is business casual. Suits and ties are not required. You may wish to bring a jacket or sweater, as corporate facilities are sometimes chilly.
For questions, please contact Kelly McSorley at kmcsorley@thearf.org.
What happened at Ad Week 2007?
Watch the 2007 Advertising Week Webcast: Word of Mouth Marketing: How It Works and the Role of "Influencers"
1. Go to WebEx
2. Enter the event password: ARFWOM
3. Click "Playback"
