<p><img src="http://s3.amazonaws.com/thearf-org-aux-assets/ad-week/ad_week.gif" alt="Ad Week 2008" width="240" height="86" /></p>
<h2>People are Talking. Are you Listening?</h2>
<p>Last year's block-buster workshop on “Influencers” was attended by over 600 people during the 2007 Advertising Week in New York City. This year we presented an <strong>industry-transforming workshop</strong> on “Listening.” Listening to the millions of naturally occurring conversations that happen daily about brands and using these real-time insights to influence marketing decisions. How do the best “listeners” do it? How do you know that you can act on what you hear with confidence? Last year’s acclaimed moderator, Jonathan Carson, co-founder of Nielsen BuzzMetrics and now President of Nielsen Online’s International division, moderated this two and a half hour workshop featuring tool kits, best practices and case histories from marketers who are leading edge listeners. </p>
<h3 style="color:#da7925">Agenda </h3>
<h5 style="margin-top: .2em;">9:00–9:30AM</h5>
<p><strong>Continental Breakfast </strong></p>
<h5>9:30–9:45AM</h5>
<p><strong>Setting The Landscape</strong><br />
Jonathan Carson – Co-Founder of Nielsen BuzzMetrics and President of Nielsen Online’s International Division</p>
<h5>9:45–10:00AM</h5>
<p><strong>ARF Workshop Report</strong><br />
Jeff Flemings - Renaissance Planner, VivaKi</p>
<h5>10:00–10:30AM</h5>
<p><strong>Listening Success Story</strong></p>
<h5>10:30–11:30AM </h5>
<p><strong>Panel Discussion</strong><br />
Artie Bulgrin - Senior Vice President of Research and Sales Development, ESPN<br />
Jeff Flemings - Renaissance Planner, VivaKi<br />
Belle Frank - EVP, Director of Strategy & Applied Research, Y & R. <br />
Donna Goldfarb - Regional Director, Unilever<br />
Stephen Kim - Global Marketing Director, Microsoft</p>
<h5>11:30–11:45AM</h5>
<p><strong>Audience Q&A</strong></p>
<h5>11:45AM–12:00PM </h5>
<p><strong>ARF Wrap-Up</strong></p>
2008-08-14T00:00:00-05:00
293
false
ad-week-2008
<p><strong>People are Talking. Are you Listening?</strong></p>
<p>MONDAY, SEPTEMBER 22 • 9:00AM–12:00PM</p>
<p>The ARF presents an industry-transforming workshop on “Listening.”</p>
Advertising Week 2008
2008-09-21T00:50:58-05:00