2007 David Ogilvy Awards Winners

Industry Awards

GRAND OGILVY AWARD

“Talk to Chuck” Charles Schwab

ADVERTISER: Charles Schwab Inc.
AGENCIES: Euro RSCG, PHD US
RESEARCH: Chatter Inc. & Northstar Research Partners

RESEARCH INNOVATION AWARD

“Tummies” Slim-Fast

ADVERTISER: Slim-Fast
AGENCIES: Ogilvy & Mather
RESEARCH: Yankelovich, Millward Brown, AC Nielsen, Ogilvy & Mather, Forbes Consulting Group

BUSINESS ACHIEVEMENT AWARD: NEW PRODUCT LAUNCH

“Keep the Change” Bank of America

ADVERTISER: Bank of America
AGENCIES: BBDO, Omnicom
RESEARCH: IDEO, Socratic Technologies, Marketing Analysts, Ipsos, TNS, Marketing Mechanics

BUSINESS ACHIEVEMENT AWARD: BRAND REPOSITIONING

“Adoption” Campaign to Adopt Children from Foster Care

ADVERTISER: The Collaboration to AdoptUsKids, The Advertising Council, Children’s Bureau
AGENCIES: kirshenbaum bond + partners
RESEARCH: Insight Express, Harris Interactive, Lightspeed Research, Cunningham Research Group

Category Awards

AUTOMOTIVE

Gold “Buick Lucerne Launch – Beyond Precision” Buick

ADVERTISER: Buick Motor Division – General Motors
AGENCIES: McCann Erickson Detroit, Momentum, Digitas, GM Planworks
RESEARCH: McCann Erickson Strategic Planning Department

Silver “Green Means Go” National Car Rental

ADVERTISER: Vanguard: National Car Rental
AGENCIES: Fallon
RESEARCH: Fallon

BEVERAGES

Gold “Straight From The Bog” Ocean Spray

ADVERTISER: Ocean Spray Cranberry Cocktail
AGENCIES: Arnold Worldwide, Zenith Optimedia
RESEARCH: Greenfield Consulting Group, Millward Brown, IRI, Ipsos, Invoke

Silver “Our House” Maxwell House

ADVERTISER: Kraft Foods
AGENCIES: Ogilvy, Media Vest
RESEARCH: GfKArbor, Millward Brown, ACNielsen, The Insight Out Group, Fortini-Campbell, Decision Analyst, Dynamic Logic, CRM Metrix, Communispace, The Center for Emotional Marketing, Thinking Right

BUSINESS TO BUSINESS

Gold “Customer Service Is Back In Shipping” DHL

ADVERTISER: DHL
AGENCIES: Ogilvy & Mather, Mediaedge: CIA
RESEARCH: Convergys, Harris Interactive, Roper, TNS

Silver “Go On. Be a tiger.” Accenture

ADVERTISER: Accenture
AGENCIES: Young & Rubicam, Mediaedge: CIA
RESEARCH: Accenture, Young & Rubicam

FINANCIAL SERVICES – INSURANCE/INVESTMENT

Gold “Talk to Chuck” Charles Schwab

ADVERTISER: Charles Schwab Inc.
AGENCIES: Euro RSCG, PHD US
RESEARCH: Chatter Inc. & Northstar Research Partners

Silver “Better Place to Drive” Allstate

ADVERTISER: Allstate Insurance Co.
AGENCIES: Leo Burnett-Chicago, Starcom
RESEARCH: Millward Brown

FINANCIAL SERVICES – RETAIL

Gold “Bankers Pen” WaMu

ADVERTISER: WaMu – Washington Mutual Bank
AGENCIES: Leo Burnett, Starcom
RESEARCH: WaMu, Millward Brown, Invoke™

Silver “Keep the Change” Bank of America

ADVERTISER: Bank of America
AGENCIES: BBDO, Omnicom
RESEARCH: IDEO, Socratic Technologies, Marketing Analysts, Ipsos, TNS, Marketing Mechanics

FOOD

Gold “Crazy Good” Pop Tarts

ADVERTISER: Kellogg’s
AGENCIES: Leo Burnett, Starcom Media
RESEARCH: Ipsos-ASI, Ipsos-Insight, Consumer Knowledge Centre

Silver “Family” Cheerios

ADVERTISER: General Mills
AGENCIES: Saatchi & Saatchi New York, Zenith
RESEARCH: Rieger Research

GOVERNMENT, PUBLIC SERVICE, NON-PROFIT

Gold “Adoption” Campaign to Adopt Children from Foster Care

ADVERTISER: The Collaboration to AdoptUsKids, The Advertising Council, Children’s Bureau
AGENCIES: kirshenbaum bond + partners
RESEARCH: Insight Express, Harris Interactive, Lightspeed Research, Cunningham Research Group

Silver “Milk Your Diet – Lose Weight (Got Milk?)” Milk Processor Education Program

ADVERTISER: International Dairy Foods Association/Milk Processor Education Program
AGENCIES: Lowe Worldwide
RESEARCH: Harris Interactive, Marketing Management Analytics, Data Development Worldwide

HEALTH CARE

Gold “Real People” Aleve

ADVERTISER: Bayer Consumer Care
AGENCIES: Energy BBDO, OMD
RESEARCH: FRC Research, IRI, G2M, Illumination – Consumer Insights & Strategy

Silver “Tummies” Slim-Fast

ADVERTISER: Slim-Fast
AGENCIES: Ogilvy & Mather
RESEARCH: Yankelovich, Millward Brown, AC Nielsen, Ogilvy & Mather, Forbes Consulting Group

HOUSEHOLD ITEMS

Gold “Brawny Academy” Brawny

ADVERTISER: Georgia Pacific: Brawny
AGENCIES: Fallon, Zenith New York, Critical Mass, Edelman
RESEARCH: Fallon

Silver “Tide Knows Fabrics Best” Tide Laundry Detergent

ADVERTISER: Procter & Gamble - Tide
AGENCIES: Saatchi & Saatchi NY, SMG United (Chicago)
RESEARCH: MBC Research

PERSONAL CARE

Gold “The Campaign for Real Beauty” Dove

ADVERTISER: Unilever/Dove
AGENCIES: Ogilvy & Mather, Mindshare
RESEARCH: StrategyOne, Synovate

Silver “Freedom” Pampers

ADVERTISER: Proctor & Gamble
AGENCIES: Saatchi & Saatchi New York, Carat
RESEARCH: Proctor & Gamble, Saatchi & Saatchi New York

RETAIL/E-TAIL

Gold “Spicealicious” Chili’s Grill & Bar

ADVERTISER: Brinker International
AGENCIES: GSD&M
RESEARCH: Egg Strategy, D/R Added Value, Harris Interactive

Silver “Best of All Worlds” Lending Tree

ADVERTISER: LendingTree
AGENCIES: Mullen
RESEARCH: Millward Brown, Chadwick Martin Bailey

SPORTS, ENTERTAINMENT, AND MEDIA

Gold “Is it Monday Yet?” ESPN Monday Night Football

ADVERTISER: ESPN
AGENCIES: Wieden+Kennedy, ESPN
RESEARCH: ESPN, Nielsen Media Research, BF Communications, GfK Custom Research North America

Silver “Alibi” Las Vegas

ADVERTISER: Las Vegas Convention and Visitors Authority
AGENCIES: R&R Partners
RESEARCH: Harris Interactive