<h2>Industry Awards</h2>
<h5>GRAND OGILVY AWARD</h5>
<h3>“Talk to Chuck” Charles Schwab</h3>
<p>ADVERTISER: Charles Schwab Inc.<br />
AGENCIES: Euro RSCG, PHD US<br />
RESEARCH: Chatter Inc. & Northstar Research Partners</p>
<h5>RESEARCH INNOVATION AWARD</h5>
<h3>“Tummies” Slim-Fast</h3>
<p>ADVERTISER: Slim-Fast<br />
AGENCIES: Ogilvy & Mather<br />
RESEARCH: Yankelovich, Millward Brown, AC Nielsen, Ogilvy & Mather, Forbes Consulting Group</p>
<h5>BUSINESS ACHIEVEMENT AWARD: NEW PRODUCT LAUNCH</h5>
<h3>“Keep the Change” Bank of America</h3>
<p>ADVERTISER: Bank of America<br />
AGENCIES: BBDO, Omnicom<br />
RESEARCH: IDEO, Socratic Technologies, Marketing Analysts, Ipsos, TNS, Marketing Mechanics</p>
<h5>BUSINESS ACHIEVEMENT AWARD: BRAND REPOSITIONING</h5>
<h3>“Adoption” Campaign to Adopt Children from Foster Care</h3>
<p>ADVERTISER: The Collaboration to AdoptUsKids, The Advertising Council, Children’s Bureau<br />
AGENCIES: kirshenbaum bond + partners<br />
RESEARCH: Insight Express, Harris Interactive, Lightspeed Research, Cunningham Research Group</p>
<h2>Category Awards</h2>
<h5>AUTOMOTIVE</h5>
<h3><span class="gold">Gold </span> “Buick Lucerne Launch – Beyond Precision” Buick</h3>
<p>ADVERTISER: Buick Motor Division – General Motors<br />
AGENCIES: McCann Erickson Detroit, Momentum, Digitas, GM Planworks<br />
RESEARCH: McCann Erickson Strategic Planning Department</p>
<h3><span class="gold">Silver</span> “Green Means Go” National Car Rental </h3>
<p>ADVERTISER: Vanguard: National Car Rental<br />
AGENCIES: Fallon<br />
RESEARCH: Fallon</p>
<h5>BEVERAGES</h5>
<h3><span class="gold">Gold </span> “Straight From The Bog” Ocean Spray</h3>
<p>ADVERTISER: Ocean Spray Cranberry Cocktail<br />
AGENCIES: Arnold Worldwide, Zenith Optimedia<br />
RESEARCH: Greenfield Consulting Group, Millward Brown, IRI, Ipsos, Invoke</p>
<h3><span class="gold">Silver</span> “Our House” Maxwell House</h3>
<p>ADVERTISER: Kraft Foods<br />
AGENCIES: Ogilvy, Media Vest<br />
RESEARCH: GfKArbor, Millward Brown, ACNielsen, The Insight Out Group, Fortini-Campbell, Decision Analyst, Dynamic Logic, CRM Metrix, Communispace, The Center for Emotional Marketing, Thinking Right</p>
<h5>BUSINESS TO BUSINESS</h5>
<h3><span class="gold">Gold </span> “Customer Service Is Back In Shipping” DHL</h3>
<p>ADVERTISER: DHL<br />
AGENCIES: Ogilvy & Mather, Mediaedge: CIA<br />
RESEARCH: Convergys, Harris Interactive, Roper, TNS</p>
<h3> <span class="gold">Silver</span> “Go On. Be a tiger.” Accenture</h3>
<p>ADVERTISER: Accenture<br />
AGENCIES: Young & Rubicam, Mediaedge: CIA<br />
RESEARCH: Accenture, Young & Rubicam</p>
<h5>FINANCIAL SERVICES – INSURANCE/INVESTMENT</h5>
<h3><span class="gold">Gold </span> “Talk to Chuck” Charles Schwab</h3>
<p>ADVERTISER: Charles Schwab Inc.<br />
AGENCIES: Euro RSCG, PHD US<br />
RESEARCH: Chatter Inc. & Northstar Research Partners</p>
<h3><span class="gold">Silver</span> “Better Place to Drive” Allstate </h3>
<p>ADVERTISER: Allstate Insurance Co.<br />
AGENCIES: Leo Burnett-Chicago, Starcom<br />
RESEARCH: Millward Brown</p>
<h5>FINANCIAL SERVICES – RETAIL</h5>
<h3><span class="gold">Gold </span> “Bankers Pen” WaMu</h3>
<p>ADVERTISER: WaMu – Washington Mutual Bank<br />
AGENCIES: Leo Burnett, Starcom<br />
RESEARCH: WaMu, Millward Brown, Invoke™</p>
<h3><span class="gold">Silver</span> “Keep the Change” Bank of America</h3>
<p>ADVERTISER: Bank of America<br />
AGENCIES: BBDO, Omnicom<br />
RESEARCH: IDEO, Socratic Technologies, Marketing Analysts, Ipsos, TNS, Marketing Mechanics</p>
<h5>FOOD</h5>
<h3><span class="gold">Gold </span> “Crazy Good” Pop Tarts</h3>
<p>ADVERTISER: Kellogg’s<br />
AGENCIES: Leo Burnett, Starcom Media<br />
RESEARCH: Ipsos-ASI, Ipsos-Insight, Consumer Knowledge Centre</p>
<h3><span class="gold">Silver</span> “Family” Cheerios</h3>
<p>ADVERTISER: General Mills<br />
AGENCIES: Saatchi & Saatchi New York, Zenith<br />
RESEARCH: Rieger Research</p>
<h5>GOVERNMENT, PUBLIC SERVICE, NON-PROFIT</h5>
<h3><span class="gold">Gold </span> “Adoption” Campaign to Adopt Children from Foster Care</h3>
<p>ADVERTISER: The Collaboration to AdoptUsKids, The Advertising Council, Children’s Bureau<br />
AGENCIES: kirshenbaum bond + partners<br />
RESEARCH: Insight Express, Harris Interactive, Lightspeed Research, Cunningham Research Group</p>
<h3><span class="gold">Silver</span> “Milk Your Diet – Lose Weight (Got Milk?)” Milk Processor Education Program</h3>
<p>ADVERTISER: International Dairy Foods Association/Milk Processor Education Program<br />
AGENCIES: Lowe Worldwide<br />
RESEARCH: Harris Interactive, Marketing Management Analytics, Data Development Worldwide </p>
<h5>HEALTH CARE</h5>
<h3><span class="gold">Gold </span> “Real People” Aleve</h3>
<p>ADVERTISER: Bayer Consumer Care<br />
AGENCIES: Energy BBDO, OMD<br />
RESEARCH: FRC Research, IRI, G2M, Illumination – Consumer Insights & Strategy</p>
<h3><span class="gold">Silver</span> “Tummies” Slim-Fast</h3>
<p>ADVERTISER: Slim-Fast<br />
AGENCIES: Ogilvy & Mather<br />
RESEARCH: Yankelovich, Millward Brown, AC Nielsen, Ogilvy & Mather, Forbes Consulting Group</p>
<h5>HOUSEHOLD ITEMS</h5>
<h3><span class="gold">Gold </span> “Brawny Academy” Brawny</h3>
<p>ADVERTISER: Georgia Pacific: Brawny<br />
AGENCIES: Fallon, Zenith New York, Critical Mass, Edelman<br />
RESEARCH: Fallon</p>
<h3><span class="gold">Silver</span> “Tide Knows Fabrics Best” Tide Laundry Detergent</h3>
<p>ADVERTISER: Procter & Gamble - Tide<br />
AGENCIES: Saatchi & Saatchi NY, SMG United (Chicago)<br />
RESEARCH: MBC Research</p>
<h5>PERSONAL CARE</h5>
<h3><span class="gold">Gold </span> “The Campaign for Real Beauty” Dove</h3>
<p>ADVERTISER: Unilever/Dove<br />
AGENCIES: Ogilvy & Mather, Mindshare<br />
RESEARCH: StrategyOne, Synovate</p>
<h3><span class="gold">Silver</span> “Freedom” Pampers </h3>
<p>ADVERTISER: Proctor & Gamble<br />
AGENCIES: Saatchi & Saatchi New York, Carat<br />
RESEARCH: Proctor & Gamble, Saatchi & Saatchi New York</p>
<h5>RETAIL/E-TAIL</h5>
<h3><span class="gold">Gold </span> “Spicealicious” Chili’s Grill & Bar</h3>
<p>ADVERTISER:
Brinker International<br />
AGENCIES: GSD&M<br />
RESEARCH:
Egg Strategy, D/R Added Value, Harris Interactive</p>
<h3><span class="gold">Silver</span> “Best of All Worlds” Lending Tree</h3>
<p>ADVERTISER: LendingTree<br />
AGENCIES: Mullen<br />
RESEARCH: Millward Brown, Chadwick Martin Bailey</p>
<h5>SPORTS, ENTERTAINMENT, AND MEDIA</h5>
<h3><span class="gold">Gold </span> “Is it Monday Yet?” ESPN Monday Night Football</h3>
<p>ADVERTISER: ESPN<br />
AGENCIES: Wieden+Kennedy, ESPN<br />
RESEARCH: ESPN, Nielsen Media Research, BF Communications, GfK Custom Research North America</p>
<h3><span class="gold">Silver</span> “Alibi” Las Vegas </h3>
<p>ADVERTISER: Las Vegas Convention and Visitors Authority<br />
AGENCIES: R&R Partners<br />
RESEARCH: Harris Interactive</p>
2008-05-21T00:00:00-05:00
292
false
2007-ogilvy-winners
2007 David Ogilvy Awards Winners
2008-05-21T17:15:04-05:00