Arrowhead Research

Arrowhead Program Background

Arrowhead projects are primary research initiatives conducted by teams of ARF member companies with shared topic interests. Implemented in 1967 by then ARF Chairman Paul Gerhold and President Sherwood Dodge, the Arrowhead Program is a great way to get first-hand knowledge about important industry issues. Arrowhead projects also encourage collaboration between members and academics, and offer proof-of-concept demonstration that members can readily adapt to their own purposes at a fraction of the normal cost.

Arrowhead Program Structure

Research partners are asked to donate their expertise, and the ARF covers any hard costs (i.e. participant incentives). Sponsors are asked to contribute moderate financial support.

Research Partner Benefits:

  • Increased knowledge of research topic
  •  Demonstration of capabilities
  •  New methods exposure
  •  Collaboration with research team
  •  Publications
  •  Conference presentations
  •  ARF promotional activities
  •  Collaterals
  •  Industry contributions

Sponsor Benefits:

  • Increased knowledge of research topic
  •  New methods exposure
  •  Access to early results
  •  Full access to datasets
    •  Re-analysis
    •  Comparative analysis
    •  Segmentation overlays
    •  Longitudinal studies
  •  Collaboration with research team
  •  Publications
  •  Conference presentations
  •  ARF promotional activities
  •  Collaterals

View our "Digital/Social Media in the Purchase Decision Process" to see an Arrowhead project.



Please contact Todd Powers to learn more about how you can get involved!
 

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