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Horst Stipp, Ph.D.
Senior Vice President, Strategic Insights & Innovation. NBC Universal
Horst Stipp is Senior Vice President, Strategic Insights & Innovation in the Research department of NBC Universal in New York where he oversees strategic marketing and consumer research for the TV networks as well as the new digital platforms.
Stipp received his Ph.D. in Sociology from Columbia University and has been involved in media research for over 30 years. His publications, in English and German, cover a wide range of topics. Recently, he has written in journals and contributed to books on the development of the media in the digital age and he has co-authored articles on the impact of Olympic sponsorship. He teaches at Columbia University’s Business School on audience measurement methods.