Audience Measurement Plus 2012

Thank you for attending Audience Measurement Plus!

Audience Measurement Plus is a virtual conference comprised of new research papers presented in 30-minute webcasts. It took place June 27-28, 2012. This unique event provides an extended look into the hottest topics covered at Audience Measurement 7.0, with all new material.

View the following Audience Measurement Plus presentations in
My ARF Webcasts On Demand:

• Are Buyergraphics Predictable?
• Demystifying Cross-Platform Advertising
• How Advertising Works in Out-of-Home Settings
• Optimized TV Media Planning in the DVR World
• Radio in Marketing Mix Models
• Can You Capture the Social Media Fly?
• Measurement of Return of Marketing Investment
• Real-time TV Conversion Tracking
• Satellite Intelligence and Biomimicry
• The Perfect Mom Paradox
• Women and Social Media Trends

We hope you can join us for Audience Measurement 8.0!