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Daniel Aversano currently serves as vice president, Entertainment Ad Sales Research and Strategy for Turner Broadcasting Systems. In this role, Daniel leads a team responsible for developing sales strategy for TBS and TNT by utilizing cutting edge analytics and innovative audience measurement solutions. Daniel’s team is also responsible developing advanced research offerings for Turner’s agency and advertising partners, often leveraging the Time Warner Medialab in the process. Prior to joining Turner Broadcasting, Daniel held various roles at Nielsen across their Watch and Buy businesses. In his last role at Nielsen, Daniel Served as vice president of Media & Advertising Analytics. Daniel is a graduate of Villanova University in Villanova, PA and holds a B.S. with a double major in finance and marketing. His is also a graduate of Chaminade High School in Mineola, NY.
Chris Bacon is director, Consumer Insights & Strategy at E. & J. Gallo Winery. He began his career in 1988 at General Mills, and went on from there to assignments at the former Pillsbury Company, Citibank, Pepsi, and Colgate-Palmolive. Prior to joining Gallo, Chris was global director of Consumer Insights for the Personal Care Division of Colgate-Palmolive. Chris earned his B.A. in U.S. history from Yale University in 1984 and his M.S. in management from the Sloan School of Management at MIT in 1987.
Stephanie Bauer Marshall is the director of Precision Market Insights at Verizon Wireless. Prior to joining Verizon Wireless, Stephanie was at Merchant Link. Stephanie has a B.A. in communications, legal institutions, economics and government from American University with international experience in trade relations at the Universitie catholique de Louvain in Brussels, Belgium. She received her M.B.A. from the Robert H. Smith School of Business at the University of Maryland.
Joe Blechman is a research pioneer, adapting advanced primary research techniques to the digital era. Joe specializes in revealing underlying insights to uncover the roots of consumer behavior. He enjoys applying innovative techniques to measure difficult to reach audiences and enabling longitudinal conversations with consumers through cultivation of online communities. Prior to joining AOL, Joe worked as a research manager for Vision Critical, Questus, and Abt/SRBI.
Jeff Boehme is chief research officer of Kantar Media Audiences, North America. Prior to joining Kantar Media, Jeff was senior vice president, Advanced TV with The Nielsen Company. Before Nielsen, Jeff served as senior vice president, Research and Marketing, for National Cable Communications. Jeff is an active speaker and regularly presents at various industry events.
John Bremer is the chief research officer of Toluna. Prior to coming to Toluna, John was the chief research officer at Compete, Kantar Media’s digital intelligence company. This position was preceded by a series of escalating roles at Harris Interactive. John graduated from Rice University with degrees in statistics and mathematical economic analysis and holds an M.B.A. from the University of Chicago.
Sean Bruich leads Facebook’s measurement platforms and standards team. Sean and his team are responsible for measuring how advertising and branded content impacts user’s behaviors and perceptions, and for developing and standardizing methodologies for evaluating the effectiveness of marketing programs. Before joining Facebook, Sean was with Google’s Customer Labs and Quantitative Marketing groups. Sean studied at Stanford University, where his research utilized brain-imaging technologies such as fMRI and EEG.
Charles Buchwalter has a 30-year career in the information services industry, spending the last 12 years helping leading advertisers, agencies and publishers understand online media and marketing trends. Previously, Mr. Buchwalter served as Chairman/CEO of our online business in Japan, a joint venture with TransCosmos and Dentsu. Mr. Buchwalter has worked at DRI/McGraw-Hill, CMP Publications (now CMP Media and then ParaMarketing, IBM, Digital Equipment, Novell, Oracle and Sun Microsystems. Mr. Buchwalter holds a M.S. in Natural Resource Economics from the University of California, Berkeley, and a B.S. in Economics from University of Washington.
Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. He supervises ESPN's interest in the ESPN SportsPoll - a service of TNS Sport, and Disney Media Networks' Media and Advertising Lab. Preceding ESPN, Artie worked at ABC National Television Sales, Inc and Nielsen Media Research. Little known fact: In 2002, Artie hosted a prime time TV program on ESPN called "The Focus Group" which engaged real fans in discussion and debate about topical sports issues.
Brandon Burr is part of comScore’s Enterprise West solutions team and specializes in custom data solutions for online retailers. He focuses on innovations in e-commerce and mobile measurement. During his time with comScore Brandon has worked with clients to answer critical business questions and find custom solutions to questions that can’t be answered through traditional methods. Prior to joining comScore in 2008 he worked for a small organization that provided critical market research and best practice analysis along with other consultative service to small business owners. Brandon’s responsibilities included data mining and research analysis. Brandon has an M.B.A. from Western Washington University in Bellingham, WA and a B.A. in biotechnology from Calvin College.
Scott is the general manager of Integrated Marketing Communications for Colgate-Palmolive USA. Scott oversees a senior team of communication professionals who manage Advertising Development and Operations, Media Planning & Buying, Consumer Promotion, Digital, Mobile, PR and Promotional Design. Scott lead a team to develop a new process for Colgate’s Integrated Marketing Communications development on a Global basis.
Before joining Colgate, Scott was a senior vice president, regional account managing director for Young & Rubicam Advertising and lead businesses and across North and South America. During 15 years with Young and Rubicam, Scott developed his career and managed accounts in 3 different offices (NY, Miami and Toronto) and has worked across various industries on many leading brands.
Jonathan Carson is an award-winning professional and entrepreneur with 20 years experience in digital media. He served in a variety of executive roles at Nielsen and co-founded BuzzMetrics in 1999. Jonathan is a frequent speaker on online marketing issues and has been interviewed by leading media outlets, including The New York Times, Wall Street Journal, NPR, and MTV. Previously, Jonathan founded Intercities, Inc., an interactive development firm, with clients including Intel and Disney. Jonathan also co-founded Outer Sound in 1995, an award-winning music Web site that he sold to Sharpflat, Inc., a music industry application service provider. A graduate from Georgetown University, Jonathan also worked for the Georgetown University Center for Business-Government Relations.
Eric Cavanaugh is vice president, Bravo Media Research at NBCUniversal, where he spearheads all brand, new media, marketing, scheduling, acquisitions, development and consumer research efforts for the network. He provides strategic insight for Bravo’s expanding programming and development slate. Eric was previously the senior vice president of Zenith Media’s Strategic Resources Group, where he led the team responsible for meeting the day-to-day research needs of all Zenith offices in the U.S.
As Strategy Director at Starcom Worldwide, Kira Clifton leads media strategy for Allstate's portfolio lines, including Renter's Insurance, Motorcycle Insurance, and Advocacy and Recruitment efforts. Before joining Starcom in 2011, Kira worked at MPG and Carat.
Terry Cohen is senior vice president of Strategy and Analytics at Digitas, She is a member of the Board of Directors of the Digital Analytics Association and serves as an advisor for various conferences and vendor relationships. Terry holds a B.S. in computer science and applied mathematics from the State University of NY at Albany, and an M.B.A. in marketing from Babson College.
Randy Cooke is vice president of Research at NCC Media, overseeing a team responsible for developing actionable insights and analytics in partnership with NCC’s advertisers and agencies. Randy joined NCC nine years ago from the technology and telecom industries and holds a B.S. from The University of Texas at Austin.
Laura Cowan is research director at LIN Media. She utilizes syndicated and custom research to provide consumer and marketplace insights, audience metrics, strategic intelligence and interpretation with the unique point of view brought by many years of strategic planning for medium to large organizations.
Sean R. Creamer is president and chief executive officer of Arbitron Inc. Sean has been a director of Arbitron since August 2012. In August 2011, Sean was named executive vice president, chief operating officer, responsible for Arbitron core businesses—ratings, qualitative, and software—and for the execution of the Company’s global cross-platform, digital, and mobile growth strategies. In June 2010, Sean was named executive vice president, U.S. Media Services, responsible for the Company’s radio and cross-platform services and operations. Sean joined Arbitron in September 2005 as executive vice president, Finance and Planning. In November 2005, he was named chief financial officer and maintained that responsibility through March 2011. Prior to joining Arbitron, Sean was senior vice president and chief financial officer of Laureate Education, Inc., then a NASDAQ-listed company. During his nine-year tenure with Laureate, Sean was responsible for financial planning and analysis, accounting, budgeting, investor relations, real estate, risk management, tax, and treasury functions. Previously, Sean held a number of financial positions of increasing responsibility at Mobil Corporation and Price Waterhouse. Sean received a B.S. in accounting from St. Joseph’s University in Philadelphia and an M.S. in Taxation from Georgetown University.
Laura Desmond was one of the youngest CEOs when appointed to lead SMG globally in 2008, but that was only the first of many marks she has made on the agency and communications business since. She is regarded throughout the industry as a game-changer, a true innovator, and the lead architect in building the media agency of the future. Commanding a staff of over 7,300 employees, across 132 offices globally, Laura attracts diverse talent and executives who bring unconventional thinking to reinvigorate the role a media network. Under Laura’s purview, SMG has earned more honors for its work and talent than any other media network in the world, including over 322 creative, media and Agency of the Year distinctions in 2012 alone.
Carol Edwards is the senior vice president of Cross-Platform Services at Arbitron Inc., an international media and marketing research firm serving the media—radio, broadcast and cable television, out-of-home, and the mobile industry, as well as advertising agencies and advertisers. She is responsible for driving the customer experience for Arbitron, overseeing U.S. sales of Arbitron services to its broad client base. Additionally, she is responsible for the marketing of Arbitron services to its expanding customer base. Carol holds a B.S. with honors in marketing management from the George Mason University School of Business. She is currently on the board of directors for the International Radio and Television Society Foundation and is the lead liaison for Arbitron with the Coalition for Innovative Media Measurement (CIMM). Most recently, Carol is the client-facing lead on the Arbitron and comScore first ever five-platform measurement initiative reporting video, audio, and display content on radio, TV, PCs, smartphones and tablets. ESPN is the charter client and collaborator on this initiative.
Elizabeth Ellers is executive vice president of the Corporate Research Division at Univision Communications Inc., the premier media company serving Hispanic America. She leads the consumer insights and primary research efforts for the Company, including the Univision Networks and Univision Interactive. She is charged with insuring the Company’s research efforts are at the pinnacle of the industry and stewarding the next generation of media and consumer research capabilities making Univision the leading source of knowledge and insight on the Hispanic consumer in the United States. Prior to joining Univision, Elizabeth provided strategic consulting to the chief research officer and senior management team at Ziff Davis Media as a member of their board of directors. Before this, she was senior vice president of Brand Development and Consumer Research at AOL, where she helped guide the transition of the company from a subscription base to an advertising driven model and where she was a member of Time Warner’s Research Council. Prior to that role, she was at Grey Worldwide, Inc. as executive vice president and managing partner. Elizabeth began her career at The BASES Group and then joined Yankelovich Partners. Elizabeth received her undergraduate degree from Goucher College and her M.B.A. from the University of Chicago.
Glenn Enoch is vice president of Integrated Media Research at ESPN Inc. He is currently serving as the chairman of the CONCAM Technical Subcommittee. A graduate of Baylor University in Waco, Texas, Glenn received a B.A. in speech/radio-TV-film, graduating magna cum laude.
Nathan Evans heads up MESH Planning’s NYC office, where he works closely with long-term clients to deliver strategic insights based on tracking real-time experiences. Nathan set-up MESH’s North American expansion, its second international location, in June 2012. Nathan joined MESH in London in 2008, where he’s been a tireless advocate for innovative research, and helped to bring Experience Tracking to a wide range of sectors.
Brandy Everhart is associate planning director on the Engagement Team at The Martin Agency. She is focused on finding innovative measurement solutions that span the entire consumer ecosystem, delivering media attribution to each touchpoint and ultimately driving client businesses. Brandy has worked across a variety of clients, including - BMW, Colonial Williamsburg, Motrin, Tylenol, UPS and Virginia Museum of Fine Arts.
Giovanni Fabris is managing partner at Fabris Media Marketing Services (LLC). Giovanni was with McDonald’s for almost 18 years as vice president of International Media. He has been a member of ESOMAR (since 1979) and the ARF (2006). Giovanni is a co-author of GGTAM, the global guidelines for TV audience measurement.
Colleen Fahey Rush is executive vice president and chief research officer of Viacom Media Networks. She began her career at CBS, holding a series of positions at the company’s O&Os and broadcast network. She went on to serve as Director of Research at Telemundo, before becoming Associate Partner and Director of Research at J. Walter Thompson. Colleen is chair of the ARF Board of Directors and holds a B.S. in communications from Cornell University and an M.B.A. from New York University’s Stern School of Business.
Andrew Feigenson is senior vice president of Digital Client Services at Nielsen, a leading global provider of information and analytics around what consumers buy and what they watch. In this role, Andrew manages teams that help media companies adapt to a world that is dominated by rapidly changing consumer habits and technologies. Andrew began his career in management consulting with Accenture and Cap Gemini, where he worked with leading global companies such as AT&T, Cablevision, Time Warner and Verizon. Before that he held key product, sales and strategy positions for a series of private equity backed start-ups, including ECI, PlanetFeedback, and Rave Wireless to name a few. Andrew has a Masters Degree in Finance from Brandeis University. He serves on the Advisory Board for ad:tech, has lived on three continents and speaks Spanish fluently.
Aaron Fetters is associate director of Global Digital Strategy and Analytics at the Kellogg Company. Before joining Kellogg's, Aaron spent 12 years at Procter & Gamble, where he led the development and deployment of capabilities in the areas of digital consumer understanding, insight development and pre-market/in-market testing. Previously, Aaron held the role of global digital marketing manager for the Olay skincare brand. Aaron graduated from Miami University with a B.S. in manufacturing engineering.
Joan FitzGerald is Vice President of Television and Cross-Media Solutions at comScore where she is responsible for television and digital client and data provider relationships. Joan oversees expansion of comScore’s cross-media initiatives, which now includes television measurement in the comScore suite of digital measurement products. With more than two decades of industry experience, Ms. FitzGerald fosters strong relationships with major media companies and data providers to ensure comScore meets their needs for “multi-screen” television, Internet and mobile measurement solutions. Ms. FitzGerald joined comScore from Arbitron Inc., where she served as vice president of Arbitron’s Cross-Platform Services. She has a strong track record in working with a broad spectrum of media clients, including media companies, advertisers and advertising agencies. Ms. FitzGerald was vice president of sales for Project Apollo, a venture between Arbitron and Nielsen, where she secured contracts with leading consumer packaged goods and retail marketers. Ms. FitzGerald holds an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA. Her research has been published in Journal of Advertising Research and major media research conferences.
David Forbes is president and CEO of Forbes Consulting Group. Since 1985, he has guided the company in delivering psychological consumer insight and strategic business planning to Fortune 1000 corporations worldwide. David is the creator of the MindSight® emotional assessment technology, an applied neuropsychological method for understanding emotions that can be deployed on mobile communication platforms to learn about emotions in the moment—at critical points in the lifestyle. He is also the author of a recent article aimed at unifying motivational theory, published in the Review of General Psychology. He holds an M.Ed. in human development from Harvard University and a Ph.D. in clinical and cognitive psychology from Clark University.
Bruce Friend is an industry-leading market research executive who’s amassed over 30 years of global experience in multi-media and entertainment brand research and strategic planning. In August 2012 Bruce was name President of Global Media and Entertainment at Vision Critical. In this new role Bruce oversees the development and management of media and entertainment client partnerships across all of Vision Critical’s research technology product and service business lines. In 1999, Bruce received the prestigious Chancellor’s Award (the highest honor bestowed by the University) from the University of Massachusetts for his service and dedication to the University in the areas of Child Developmental Psychology and Media.
As executive director, Sales & Strategy Research, for ABC Television, Justin Fromm’s work demonstrates the value of ABC programming and the viewers who watch it. This includes experimental research at the Disney Media and Advertising Lab on how advertising works across ABC’s various platforms. In addition to this primary role, Justin is responsible for research on consumer behavior around television and other video technologies, and how these behaviors may affect the future of the television business. Justin is a graduate of The University of Virginia and Penn State University.
Gayle Fuguitt became the first woman to lead the ARF when she succeeded Bob Barocci as president and CEO in April 2013. Gayle spent 32 years at General Mills where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of the ARF from 2005 to 2012. She earned her B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she is currently a trustee at the Minneapolis Institute of Art, on the YWCA board of directors, and a strategic advisor to the Northside Achievement Zone.
Gian Fulgoni is executive chairman and co-founder of comScore Inc. Previously Gian was president and chief executive officer of Information Resources, Inc. He was named twice Illinois Entrepreneur of the Year, the only person to have twice received this honor. In 2008, Mr. Fulgoni was inducted into the Chicago Entrepreneurship Hall of Fame and named an Ernst & Young® Entrepreneur of the Year. Educated in the U.K., Gian holds a B.Sc. degree in Physics and an M.A. in Marketing. (PHOTO AVAILABLE).
Janet Gallent heads Primary Research at NBC. Prior to joining NBC in 2000, she was at Conde Nast Publications and ABC. Janet has a doctorate from Columbia University, where she also taught graduate level courses on the media.
Bob Garfield is probably the most prominent commentator and analyst of advertising and marketing who has ever lived, although bear he mind he personally wrote this sentence. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. His bi-weekly column for the Guardian does the same but adds a “u” to “labour. For 25 years, his AdReview column in Advertising Age evaluated, vetted, parsed, deconstructed and offered uncanny prognostications for thousands of ad from hundreds of agencies worldwide based on such criteria as strategy, communication, taste, ethics, brand relevance, cultural relevance and craftsmanship. Over the past decade, he has also famously – and presciently -- chronicled the digital revolution, culminating in his landmark 2009 book, The Chaos Scenario. His previous book, the 2003 manifesto on advertising And Now a Few Words from Me, is published in eight languages – including, of course, Bulgarian. His current book, co-authored with Doug Levy, is Can’t Buy Me Like. It describes a new world of Relationship Era commerce. In another life, Garfield is co-host of National Public Radio’s weekly Peabody Award-winning magazine program “On the Media” and the insanely popular Slate podcast “Lexicon Valley.” For many years, Garfield was the advertising analyst for ABC News. He’s been a regular on Financial News Network, CNBC’s “Power Lunch” and “Adam Smith’s Money Game” on PBS. He’s been a contributing editor for the Washington Post Magazine, Civilization and the op-ed page of USA Today. He has also written for The New York Times, Atlantic, Playboy, Sports Illustrated, Wired and many other publications. As a lecturer, panelist and emcee, he has appeared in 37 countries on six continents, including such venues as the Kennedy Center, the U.S. Capitol, the Rainbow Room, Broadway’s Hudson Theater, the Smithsonian, Circus Circus casino, Nashville’s Ryman Auditorium (Grand Ole Opry), the Federal Trade Commission, the United Nations, Harvard, Columbia and Princeton universities and, memorably, a Thai kickboxing ring in Cape Town, South Africa.
At InSites Consulting, Giulia Gasperi helps develop activation and engagement strategies for a wide range of brands, including Smirnoff, Coca-Cola, Eastpak, MTV and Nickelodeon. A Millennial herself, she brings a unique perspective to online research projects. With InSites since 2010, she was recently added to the New York team, to lead international projects and to integrate the agency’s research innovations into its US offering. Of Italian and Austrian origin, Giulia has lived in seven countries on three continents, before earning her Master’s Degrees in business economics and marketing management in Belgium.
Emma Gilding is the vice president of Brand Research and Strategy at Gannett Co., Inc. Emma formerly served as president and principle strategist at In:site, Omnicom Group’s Diversified Agency Services advisory and was a founding partner of Omnicom Group’s G23. Prior to joining Omnicom Group, Emma was senior partner/executive director, Discovery, within Ogilvy & Mather; and president of Behavioral & Cultural Insights Ltd. (BCI).
Nicole Gleason is the director of Advanced Analytics for NCC Media, where she oversees audience methodologies and industry economics. She is also responsible for mining organizational and third-party data to inform corporate strategy and ad sales executions. Prior to joining NCC in 2008, Nicole spent seven years in the pharmaceutical industry where she worked on the forefront of applying anonymous patient level data to sales and marketing strategies, most recently at Schering Plough. Nicole completed her M.S. from Yale University in 2001.
Don Gloeckler is executive vice president and chief research officer of the ARF. He joined the ARF in January 2012 after completing a 32-year career at Procter & Gamble. In 2006, he was recognized by Advertising Age as one of the magazine’s Media Mavens. Don holds an M.B.A. from the Ohio State University, and a B.B.A. from the University of Cincinnati, as well as a certificate in lay pastoral ministry from the Athenaeum of Ohio, Mount St. Mary’s Seminary.
Bruce Goerlich serves as chief research officer at Rentrak, overseeing the company's expanding research department since his arrival in 2009. Bruce served as the chairman of the Advertising ARF and was the president of the Market Research Association. He is a frequent speaker and contributor to research industry forums, including the AAAA's, and the ANA. Bruce graduated from Williams College and has done graduate work at Washington University and the New School for Social Research.
Daniel Goldstein’s career sits at the intersection of creative strategy and advanced data analysis and he is a senior member of Hill Holliday’s award winning analytics team. Dan specializes in helping his clients understand the business impact of their cross-channel marketing efforts while also uncovering trends to help make his clients creative and media more impactful. Since joining Hill Holliday, Dan has utilized analytics to develop creative and media best practices for both social, online and offline creative executions and has quantified the attitudinal impact of multi-channel messaging for several clients including Bank of America, Cigna, Chili’s and Major League Baseball. Prior to Hill Holliday, Dan was a member of Strategy & Analytics teams at both Digitas and Mullen. He completed his M.B.A. from Bentley University in 2011, focusing in quantitative methods for business decisions.
Jonathan is a global leader of McKinsey’s Marketing Return on Investment as well as Branding service lines. He focuses on marketing issues within the consumer packaged goods industry in particular, with an emphasis on portfolio and brand strategy, marketing ROI, marketing organization, and marketing capability building. Since he joined McKinsey, Jonathan has served many consumer clients across a range of categories. His recent engagements include leading brand and portfolio strategy for a leading beer company, developing a marketing capability development for a major beverage company, and maximizing marketing channel returns for a global foods company.
Mary Ellen Gordon is head of industry research at Flurry. With over 20 years experience in academic, research and industry roles, Mary Ellen most recently conducted research at Apple related to connected devices. Prior to this, Mary Ellen ran a boutique market research company that specialized in research on virtual worlds. Mary Ellen holds a Ph.D. in marketing and an M.B.A.
Michael Green is senior vice president of Strategy at Sterling Brands. As a client, At Harris Interactive, he championed new online research methodologies while partnering with clients such as Hewlett-Packard, Coors, Nokia, Heineken, Dell, H&M, Volvo, Phillips, and The Human Rights Campaign. Recent projects included strategic research and innovation for Anheuser-Busch, Visa, Vh1, and NBC Universal.
As an Associate Research Director at Starcom Worldwide, Lauren Hadley’s responsibilities include deriving consumer insights and conducting innovative research analysis for the advancement and growth of clients’ business. Lauren has worked across multiple clients including Allstate, Kellogg’s and Procter and Gamble.
Lisa Heimann is vice president, Research, for the Disney/ABC Television Group. Lisa oversees ABC Multiplatform research for ABC as well as Sales Strategy research for ABC and ABC Family. Her responsibilities include digital reporting, forecasting as well as innovating new measurement opportunities in cross platform. Lisa graduated summa cum laude from Syracuse University’s S.I. Newhouse School of Public Communications and has previously held positions at CBS and Blair Television. She is currently based at the ABC offices in Burbank, CA.
Scott leads PayPal Media Network’s national sales team and is the chief brand evangelist with national brands/merchants and their agency partners. Prior to joining PayPal Media Network, Scott worked briefly as a consultant to select start-ups and spent over nine years with Time Warner Inc. Scott has a B.S. from Penn State University.
Cortney Henseler is director of AOL’s Consumer Analytics & Research team, where she oversees sales research. Her team is tasked with developing consumer and marketplace insights as well as ROI and ad effectiveness solutions for AOL’s clients. Prior to AOL, Cortney was director of Human Intelligence at Starcom Worldwide. She worked with global brands including LEGO, Sara Lee, Hallmark, and Nintendo and was tasked with infusing consumer insights into client teams to inform communication strategies. She worked on groundbreaking mobile research, comprehensive category consumer journeys and developed a media budget allocation methodology based on consumer’s actions within a particular category.
James Hier loves media. A lot. It’s all he likes to talk about. Oh, and history. He’s worked in 26 markets around the world whilst consulting for the Unilever Marketing Academy and worked in both creative and media agencies. He currently works at the media agency network MEC as chief strategy officer where he has lots of friends.
Paul Hockenbury is the executive director of Market Research and Analysis for Comcast. He has taught Consumer Behavior and New Product Development at the Wharton School of Business and is a frequent lecturer at a number of different universities. Paul earned an M.B.A. from Binghamton University and is on the Research Council of the Wharton Customer Analytics Initiative and plays a leadership role on the Research Committee’s for Cable Television Advertising and Marketing Association.
Sarah Hofstetter is president of 360i. Sarah was named to Ad Age's 2013 "40 Under 40" and CableFAX's Digital Hot List, as well as honored as a "Social Media All-Star" by the Social Media Society. Prior to joining 360i, Sarah was president and founder of Kayak Communications. Before starting her own agency, Sarah spent 10 years at Net2Phone, one of the world's first providers of VoIP technology.
David Hoo is a classically trained CPG marketer and consumer researcher. Of note, he pioneered development of first consumer marketing for Tylenol, the Rx-to-OTC switches of Imodium and Gyne-Lotrimin and the first DTC advertising for Rx Claritin. David has over 30 years of experience at major companies, including: Johnson & Johnson, Schering Plough, Medical Economics and AC Nielsen.
Lung Huang is vice president of Digital Advertising, Global Partnerships for dunnhumby who is the leader in personalizing the world's experience of retailers and brands. Lung is currently working on the enhancement of dunnhumby’s partnerships business across media -- both offline (traditional TV and print) and digital (online, mobile, social) media across the globe. He is a firm believer in media attribution and future that it holds in the growth of marketing. Lung was formerly a vice president at Arbitron Inc., where he managed accounts for Arbitron’s advertising agency and broadcast clients, including the top 50 advertising agencies, as well as financial institutions and political affiliates. Lung also handled several cross platform accounts, particularly Disney, ESPN and recently added mobile measurement agreements to responsibilities. Lung joined Arbitron in March of 2000 and left in early 2013. Lung Huang is an active member of the Advertising Research Foundation program committee. He participates in the organizations conferences through speaking engagements both domestically and internationally as a moderator for panel discussions. Prior to joining Arbitron, Lung worked for Young & Rubicam's The Media Edge in New York in the research department. Clients he worked with include AT&T and Sears. He also held positions at Norm Marshall and Associates in Burbank, California and MTV in New York Lung holds a B.S. in business administration from the University of Kansas and he currently sits on the Advisory Board for KU Business School. One of his passions is rural healthcare and is an avid fundraiser for Northwest Kansas Medical Foundation in Goodland, KS. He resides in New York City with his wife Courtney and daughter Parker.
Anne Hunter is vice president of Advertising Effectiveness Products at comScore, Inc. Prior to comScore, Anne served as vice president of Strategic Insights at AOL, LLC. Before AOL, she served in several positions at TACODA Inc. She attended Barnard College of Columbia University.
Amy has led the Custom Research team at Zenith since 2010. Her team is responsible for the custom research projects conducted for clients of the agency such as Chase, Verizon, General Mills, H&M and Scion. Her team works on projects such as advertising effectiveness, brand tracking, sponsorship evaluation, out of home measurement and cross media/platform analysis. Amy works closely with each account team to translate research data into insights that can be used for planning future campaigns. Prior to Zenith, Amy held positions as Consumer Insights Director at Scripps Networks and Research Director at Time Warner Cable.
Aryeh began life as an inchoate collection of molecules that somehow survived 28 hurricanes — he counted — two degrees in anthropology and a panoply of bicycle misadventures to wind up happily in design research. A scientifically-minded methods geek and avid problem-solver, Aryeh would love to help you test a hypothesis (or three).
Paul Johnson is a director of Analytics at SSI. Paul specializes in online sampling design and advanced analytic methods. Paul’s research based approach to identifying and recommending solutions positions him well to investigating panelist behavior; oversee data processing efforts; improve online data integrity and provide advanced analytic support to clients. Paul also actively pursuing a research agenda on survey research methods and applications of conjoint methodology. His research on research efforts have been featured regularly at ESOMAR, AAPOR, CASRO and Sawtooth events. Paul holds an M.S. in statistics and B.S. in actuarial science from Brigham Young University. He joined SSI in 2006.
Gunnard (Gun) Johnson is the leader for Google’s Market Insights team in the Americas. Prior to joining Google, Gun led the Marketing Science Unit at TeamDetroit. Gun has prior experience with the Retail practice for TNS and the Customer Insight practice at Accenture as well.
Joy Joseph is a principal in Symphony Analytics at IRI. He leads the Marketing Productivity Practice, and has more than 12 years of experience in business analytics, with deep expertise in econometric modeling across a diverse range of industries covering CPG, retail and financial services. Prior to joining IRI, Joy served as vice president of Products and Research at Citigroup (Citi). He also held positions in Product Development and Client Solutions at Marketing Management Analytics, and worked as a research associate at General Electric edgelab.
Dave Kaplan is vice president, Bravo Media Research at NBCUniversal. He previously held the role of senior vice president of Product Leadership at The Nielsen Company, where he managed the firm's suite of cross-media advertising effectiveness products. Dave holds a B.A. in psychology from Cornell University's College of Arts and Sciences where he was named a member of Phi Beta Kappa.
Helen Katz’s role at SMG is to focus on advanced video research, addressable television, return path data, the VivaKi Pool consortium, and managing research contracts across the Groupe. Previously she worked at GM Planworks, Zenith Media and DDB Needham Chicago. Helen has received an Advertising Research Foundation “Great Minds” award for research innovation and a Silver Jay Chiat award for innovation. She is the author of The Media Handbook, the fifth edition of which comes out in August.
Patrick Keane is president of Sharethrough. Previously, Patrick was chief executive officer of Associated Content, Inc. Before that, Patrick was executive vice president and chief marketing officer at CBS Interactive. Patrick spent more than four years at Google, Inc. where he served as director of Advertising sales strategy. He was featured in Ad Age's "40 Under 40" section in 2007. In 2009 & 2010 he was selected to Business Insider's Silicon Alley 100. Patrick graduated from Trinity College in Hartford, Conn.
Scott Kerr leads the Emerging Technology, Media, and Entertainment insights practices for Time Inc’s Research & Insights. Prior to his current role, Scott led business research and insights for the Style & Entertainment Group and was Director of Marketing for the PEOPLE Group at Time Inc. Before joining Time Inc. in 2004, Scott held senior marketing and media positions at GQ Magazine, Real Media, Stein Rogan & Partners, Marsteller Advertising, Ammirati & Puris, and the Pepsi-Cola Company. He holds a B.A. in communications from The State University of New York at Buffalo.
Ruth Kricheli leads Facebook’s telecommunications and technology verticals measurement team, where she focuses on measuring ROI and ad effectiveness of Facebook media in the telecommunications and technology industries. Prior to Facebook, Ruth was a senior data scientist at Linkedin. Previously, Ruth completed her Ph.D. at Stanford’s political science department.
LV Krishnan is chief executive officer of TAM Media Research (India). His experience has stretched across Mediacom (Grey India), JWT & Starcom, working with clients like Procter & Gamble, Unilever personal products, Bayer, and Bajaj. He and his team together have planned and launched new divisions under TAM like TAM Sports, Eikona PR Track, Radio Audience Measurement (RAM) and S-Group as a Broadcast Audience Strategy consulting arm of TAM successfully.
Christian Kugel is VP, Consumer Analytics & Research at AOL. He oversees the market research and sales research teams and is responsible for infusing the organization around the voice of the consumer, developing new advertising ROI solutions and surfacing salient consumer insights for product and sales functions. Prior to AOL, Christian held research and innovation positions in VivaKi, Millward Brown and Starcom.
Paul J. Lavrakas, Ph.D., is a research psychologist, and currently is serving as a methodological research consultant for several public and private sector organizations. He also is a visiting scholar and lecturer at Northern Arizona University. He served as vice president and chief methodologist for Nielsen Media Research from 2000-2007. He was a tenured full professor at Northwestern University and Ohio State University. Paul is currently the president of AAPOR.
Brian Levine is president of Innerscope Research. From 1996 to 2003, he directed research and design teams for Old Navy, The Gap, Banana Republic, Electronic Arts, The Mayo Clinic, 3M Post-it Products, Philips Electronics, IBM, and Fidelity Investments. Brian received a B.A. in design from the University of Wisconsin and an M.B.A. from the Massachusetts Institute of Technology Sloan School of Management.
Sébastien Lion is the global consumer and market insight director at the Mars Inc. Petcare Division. Previously held senior positions at Carrefour and before that at CREDOC. Sébastien studied econometrics and statistics at the national School of Statistics and Economic Administration (ENSAE, Paris), and in political science at the Institute of Political Sciences, Paris.
Paul Lindstrom currently oversees Nielsen’s On Location Media service for place-based networks and the groundbreaking Nielsen Fourth Screen Audience Report. Most recently, he has been responsible for the design of Nielsen’s measurement for Cinema and the Digital Place-Based audiences. Paul In addition to his work at Nielsen, Paul is an adjunct professor in the Graduate Media Management Program at The New School. He is a graduate of NYU.
Andrew Lipsman is vice president, Marketing & Industry Analysis at comScore. He is frequently quoted by leading news organizations, including the New York Times, Wall Street Journal, CNN, Fortune, BusinessWeek and Newsweek. Andrew began his career at the NPD Group working with clients such as Kraft Foods and Johnson & Johnson. He is currently completing his M.B.A. at Northwestern’s Kellogg School of Management with concentrations in marketing, strategy and entrepreneurship. He also holds a B.A. in public policy studies from Duke University.
Mark is responsible for research in support of network sales and marketing, and digital media, focusing on the value of the ABC TV Network as a platform for advertisers. Mark has held positions at ABC, MTV Networks, and The Nielsen Company. He is a graduate of Seton Hall University (B.A., psychology) and Rutgers, The State University of New Jersey (Ph.D., social psychology).
Chris Louie is Vice President, Product Leadership for Advertising Effectiveness at Nielsen, a global provider of information and insights around what consumers watch and buy. In this role, Chris is responsible for helping Nielsen’s advertiser, agency, publisher and network clients drive higher ROI from their campaigns on every screen. He leads product marketing for Nielsen’s Advertising Effectiveness solutions, including the Nielsen Campaign Ratings and Nielsen Brand Effect product suites, which measure advertising reach and resonance across platforms. In an earlier role leading Nielsen’s media strategy group, Chris helped develop Nielsen’s social media strategy and created its Media Analytics practice. Prior to Nielsen, Chris was an Engagement Manager at McKinsey, consulting the world’s largest media and technology clients on strategy and marketing & sales. A graduate of the Columbia University’s Business School, where he earned his MBA, Chris also holds a M.S. in Management from Babson College and a B.S. in Economics from the University of Pennsylvania’s Wharton School.
Cynthia Machata is executive vice president of Insights for Spafax Networks. She joined Spafax Networks from MediaCom, where she was North America group client director. During her three years in that role, she managed a cross-functional team (planning & digital) in an effort to drive strategy, accountability and stronger integration within the overall communication planning process.
Kara Mannatt currently leads the media trials program for the IPG Media Lab, where she serves as vice president of Consumer Research Strategy. Prior to joining the IPG Media Lab, Kara worked within Yahoo! Labs and served as research director at Dynamic Logic/Millward Brown. She is recognized in the industry, having received Rising Star recognition by the ARF in 2008 and having presented in Australia, Budapest and across the US at ARF, OMMA, AdTech, IAB, ESOMAR and other industry meetings. Kara received a M.A. in social psychology at San Francisco State University in 2003, where she studied attitudes and persuasion.
David Marans, the ARF's executive vice president of Media is an industry leader and frequent public speaker. He began his media research career at Young & Rubicam, and served as media research director at JWT and Mindshare. After 25 years on the agency side, David joined IAG Research as an executive vice president in 2005. During his career, he worked closely with clients such as Ford, Sears, Pfizer, Unilever, winning a citation from the Association of National Advertisers as well. David is taking a leading role in the ARF Forums, and hosts the Audience Measurement conference.
Andy Markowitz leads a Global Digital Strategy Group across GE with a focus on driving stakeholder connection and commercial acceleration. The COE will drive first-class digital capabilities in areas including, strategy, lead gen, search, content, social media and customer engagement. In addition, the group focuses on training and development to help businesses gain marketplace understanding by driving scale, providing external perspective and identifying customer points of relevance. Prior to GE, Andy worked at Kraft Foods, Inc., where he was director, Digital Services, leading a Center of Excellence for all Digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, standards & training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and leading the digital medium towards accountability for Kraft brands. Before joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas. He is a frequent industry speaker and was recently named as one of the IMedia 25: Internet Marketing Leaders and Innovators. Andy graduated from Indiana University and currently lives in NY with his wife and 2 children.
Jon Marks is senior vice president of Entertainment Research for Turner Broadcasting Systems, Inc. Prior to joining Turner Broadcasting Jon was senior vice president of Research for Channel One Network. He has also held research positions at the Spanish television network Telemundo and the advertising agencies J. Walter Thompson and Young & Rubicam. He received a B.A. from Cornell University and performed graduate work at Baruch College.
Oscar Martinez is the global director Consumer Planning, Smirnoff, at Diageo. His past positions include Consumer Planning Director at Diageo North America and Consumer Planning Manager at Diageo Spain. Prior to Oscar’s involvement with Diageo he worked in Área Investigación (TNS world-wide network), Madrid, Spain. He was educated at the ESADE Business School.
Bob McCurdy is the president of Katz Marketing Solutions. Bob began his career at Katz in 1980 as an account executive and most recently served as President of Clear Channel Radio Sales. Prior to joining Katz, Bob was regional sales manager and research coordinator with WNDE/WFBQ Radio in Indianapolis. Bob attended the University of Richmond in Virginia, where he earned a B.A. in English. In 1975, as a member of the school’s varsity basketball team, Bob had the distinct honor of being named to the Associated Press’ All-American team as he led the nation in scoring.
Billy McDowell oversees all research related activities for the Raycom owned television stations. Previously he spent over 14 years with NBC in the Television Stations Division. Billy serves as chairman ex-officio for the Media Rating Council and sits on the Executive Board. He received a B.A .from Samford University in Birmingham, Alabama and an M.S. in media management from The Florida State University. He also completed extensive post-graduate work in marketing at Nova University in Ft. Lauderdale.
Brian McElroy is a senior vice president of research at the Katz Radio Group, which represents thousands of radio stations across the country. He joined Katz in 2009 and works closely with advertisers to quantify the effectiveness of their radio programs. Brian is a 20 year research veteran who has also held key research positions at the agencies of MediaVest and Universal McCann.
Nishat Mehta has spent nearly two decades at the forefront of data analytics and software innovation, helping sophisticated organisations reap more informed and scalable business strategies and tactics from their data assets. At dunnhumby, Mehta is responsible for developing strategic partnerships with companies that round out a comprehensive understanding of consumer behavior across channels. As one such example, Mehta focuses on leveraging media partners to commercialise dunnhumby’s digital measurement and targeting solutions in order to transform the way media is bought, sold and measured through household-level data. Mehta spent fifteen years at MicroStrategy, a leading provider of sophisticated enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. As Vice President, Social Intelligence, Mehta drove the company’s initial foray into social analytics through the introduction of application-based solutions for mega retailers and brands to help them better understand consumer behavior on social networks, particularly Facebook. During his tenure, Mehta also built MicroStrategy’s OEM partner program, securing more than 150 partnerships in five years with major data software companies such as Oracle, Accenture and Kronos, allowing the company to expand into high-volume businesses. Mehta is a Harvard University graduate with a Master of Science in Computer Science and Bachelor of Arts in Applied Mathematics. Follow Nishat Mehta on Twitter at @nishatmehta.
Emelia Millward is head of Research and Insights for the Seven Network. She has had a long career in consumer & advertising research, media measurement and marketing analytics with broadcasters, cable & satellite networks and research agencies in the UK and Australia.
Guido Modenbach has been Managing Director of ProSiebenSat.1’s sales house, SevenOne Media GmbH, since November 2010. Guido was managing director at Gruner + Jahr Media Sales, Hamburg and Frankfurt (2005 – 2010) and managing director of Marketing at the TV sales house IP Deutschland (2001-2005). He has also held several management positions at MindShare between 1990 and 2000.
Kevin Moeller leads Media Behavior Institute’s analytic efforts. Kevin previously worked in ad sales research at Discovery Communications and spent his early career at Nielsen. Kevin graduated magna cum laude from the State University of New York at Geneseo, receiving a B.S. in business administration and minors in marketing and information systems.
Dave Morgan is the chief executive officer and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. After the sale of TACODA, Dave served as executive vice president, Global Advertising Strategy, at AOL, a Time Warner Company (TWX). A lawyer by training, Dave served as general counsel and director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990’s. Dave received a B.A. in political science from The Pennsylvania State University and a J.D. from the Dickinson School of Law. He serves on the boards of the International Radio and Television Society (IRTS) and the American Press Institute (API), and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau (IAB). He and his wife, writer Lorea Canales, live in Manhattan with their two daughters.
Steve Murtos leads all client activity for local video and audio throughout all U.S. markets. He also leads addressable media initiatives across Starcom MediaVest Group. Through his experience in the space he has helped SMG and its advertisers establish unmatched leadership in addressable television. Steve also has extensive expertise working with various data sources for use in both target development and measurement/ROI for addressable and hyper local campaigns.
Chris is vice president, Technology and Telecom at Chadwick Martin Bailey, a research consultancy. He has over 15 years of media, technology and telecom expertise as a market researcher, industry analyst, and consultant. He has been researching consumer preferences for digital and mobile entertainment as well as covering many aspects of mobile device attitudes and behaviors for a wide variety of content providers, distributors, consumer electronics manufacturers and online entertainment companies.
Zachary Nippert is the chief marketing officer at MotiveQuest. Zack has been with MotiveQuest since 2010, leading client relationships and marketing across a variety of industries, from Auto to CPG to technology. Zack previously worked for major advertising agencies like Leo Burnett and DDB. Zack received a degree in marketing from the Miami University of Ohio.
Nick North is the global lead for Media & Entertainment clients at GfK. He is also the head of Innovation of GfK Audience Measurement. He has an M.A. in philosophy from Cambridge University and is an associate fellow at the Cultural Policy Studies Centre of Warwick University.
Peter Orban is executive vice president of Online, Social and Mobile Media Marketing at the ARF. Peter has spent close to 20 years with various IPG & WPP agencies in six countries. His passion for technology and innovation led him to Deutsche Telekom where he ran the Innovation and Corporate Development practice based in Europe. After a stint on the Venture Capital side, he cofounded an Internet technology startup.
Maribeth Papuga is executive vice president, director of Local Video Investment & Activation at MediaVest. Maribeth began her career at Foote Cone and Belding Communications/Los Angeles where she advanced quickly in both the buying and planning disciplines until she settled in the role of vice president, associate media director. Maribeth is an active industry spokesperson and previously served on the AAAA Local Broadcast committee, and was chairperson of the AAAA Local Television and Radio Committee. In 1999, she was named a Mediaweek “All Star” for Spot Television. Maribeth graduated from the University of Colorado/Boulder with a B.S. in Journalism.
Charlie Payne is executive director of Marketing Analytics for AT&T Mobility. Prior to AT&T, Charlie served in media planning and director positions at BBDO, Mullen LHC and Bates USA. She has won numerous marketing awards including two Gold Effie awards and has been recognized by Advertising Age as a media maven. Charlie earned a B.S., magna cum laude from Georgia State University.
Matt Petitjean is a seasoned strategic marketing leader with 15+ years of progressive and diverse experience in both B2B and B2C industries. Matt’s current role is Vice President of Corporate Marketing with ADP, Inc, Based on Roseland, NJ. Previously, Matt has managed ecommerce for luxury goods and an upscale hospitality franchise. He also managed the B2C portal and B2B programs for AT&T. A frequent speaker and panelist Matt has presented at events such as Business Marketing Association, Digital Strategy Innovation Summit, and Search Engine Strategy. Matt received his Masters Degree from the University of Massachusetts-Amherst.
Alex Petrilli serves as account manager at TRA – TiVo Research and Analytics Inc. Prior to TiVo Alex worked as a broadcast research director in the SF DMA for Chris-Craft Television and CBS. Alex received an M.B.A. from the University of San Francisco and his B.A. from Loyola Marymount University.
Greg Pharo is director of marketing analysis and research for AT&T Mobility. He leads the marketing sciences practice for the nation's leading communications company, helping AT&T optimize its return on marketing investment. His responsibilities include market mix modeling, media and pricing optimization, advertising and messaging research, and social media insights.
Bill Pink is a senior partner on the Client Solutions and Innovations team at Millward Brown North America. Bill leads the creative analytics team, which includes oversight of the marketing science and channel optimization teams. He is also responsible for the MBNA data strategy to connect the dots across new research and data platforms to better answer client marketing issues beyond traditional approaches. Prior to joining Millward Brown in 2002, Bill taught public opinion to undergraduates, provided statistical consultation and support at New York University, managed the quantitative analysis of IBM’s global tracking studies, and conducted research of CRM strategies and segmentation for the Peppers and Rogers Group. Bill holds a Ph.D. and an M.A. in politics from New York University, specializing in methodology, and a B.A. in political science and Spanish language and literature from Colgate University. He is an elected member of the Market Research Council and a trustee at the Marketing Sciences Institute.
Robert (Bob) W. Pittman is chief executive officer of Clear Channel, a leading global media, digital and entertainment company which includes Clear Channel Media & Entertainment. He is also a founding member of Pilot Group, LLC, a New York private investment firm. Bob is the co-founder and programmer who led the team that created MTV and has been chief executive officer of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate, and Time Warner Enterprises. He was also chief operating officer of America Online, Inc. and later of AOL Time Warner. Among many honors, Bob has been inducted into the Broadcasting and Cable Hall of Fame and received the International Radio and Television Society’s Gold Medal and a Council of Fashion Designers of America (CFDA) Award. He was recognized in Life’s “Five Original Thinkers of the ‘80s”, Advertising Age’s “50 Pioneers and Visionaries of TV” and “10 Marketers Who Changed American Culture.”
David F. Poltrack is chief research officer of CBS Corporation and president of CBS VISION. He designed and oversees CBS TELEVISION CITY at the MGM Grand, Las Vegas, CBS’ state of the art Research Center. Dave is past chairman of the Media Rating Council; chairman of the executive committee, Marketing Science Insitute; past president, Market Research Council and in 2009 was inducted into their Hall of Fame; past chairman and currently secretary of th board for the Advertising Research Foundation. As adjunct professor, he teaches at NYU Stern School of Business and the Steinhardt School of Education. He is author of Television Marketing: Network, Local and Cable (McGraw-Hill) and has many articles published in professional journals. He is a graduate of the University of Notre Dame (B.A., magna cum laude, history), and NYU (M.B.A., marketing).
Charles (Chuck) Price leads strategy around ROI, Measurement, and Paid Tactics for the Enterprise Social Media team at Bank of America. Chuck first joined Bank of America in 2006 to build mass media programs for the Small Business segment, and shortly later joined the Global Sponsorship Marketing team managing Bank of America’s relationships with sponsorship partners including MLB, NFL, and NASCAR. Prior to Bank of America, Chuck’s first job out of college was as an assistant basketball coach at Oak Hill Academy in Mouth of Wilson, VA where he coached 17 future Division 1 basketball players. Chuck spent the next few years “being raised” in the agency world at a full-service advertising and PR agency and then launching a sales promotion/sports marketing firm before joining Bank of America.
Peter Pynta is director of Sales & Marketing at Neuro-Insight Pty Ltd. An active contributor to trade journals and international conferences, his work continues to focus on innovations in measurement – empowering advertisers and media companies with actionable solutions to optimize the effectiveness of contemporary marketing communications.
Kirsten Recknagel is the chief operating Officer at MotiveQuest. She previously worked for Gartner, an information technology research and advisory company, as research director. Kirsten received her undergraduate degree in economics from Davidson College and obtained her M.B.A. from The University of Chicago, Booth School of Business in 2007.
Beth Rockwood is senior vice president, Market Resources for Discovery Communications. Her team is responsible for marketplace intelligence, forecasting, and audience research for the Discovery Networks. Prior to working at Discovery, Beth worked for CBS television network in a similar role. Beth began her career at Young and Rubicam, where she was hired as a trainee and was promoted through the ranks to executive vice president media director. As chair of the CRE Social Media Committee, she has worked with an extremely talented team of researchers to develop a unique and multidimensional understanding of social media behavior as it relates to television viewing.
Bill Rose is senior vice president, Marketing at Arbitron Inc. where he leads all marketing efforts for Arbitron’s PPM electronic and Diary-based audience measurement services in the U.S. He has held a variety of executive and management positions during his long tenure at Arbitron including serving as senior vice president of U.S. Media Services. Bill holds a B.S. in radio and TV Communications from
Joe Sakach has a 20+ year track record of applying marketing analytics to drive profitable business results. He is the head of the Central Intelligence Hub within Campbell North America’s Consumer and Customer Insights department. Joe joined Campbell in 2001 as the director of Analytical Services for U.S. Retail. He has also served as director-Global Analytics and Director-Analytics and Demand Planning.
Damon Samuel leads the Market Mix Modeling practice for AT&T Mobility. With over a decade of experience in building models to measure the impacts of media spend, loyalty programs, direct mail, and market tests, Damon applies a pragmatic approach to answering business needs. Prior to joining AT&T in the Spring of 2011, Damon was a manager of Decision Sciences for Carlson Marketing with clients spread across the pharmaceutical and transportation industries. Damon is also responsible for the Data Governance in support of the analytics and brings extensive experience in database design and utilization to ensure modeling efforts are applied to fully vetted, cleaned, transformed, and reliable information.
Jon Sayer serves as vice president of Comcast Spotlight Integrated Media Sales for Comcast Spotlight, the advertising sales division of Comcast Cable. Jon joined Comcast Spotlight in 2011, after serving as the chief marketing officer of the Pabst Brewing Company. He previously held senior advertising sales leadership roles with the Walt Disney Company and WWE. Jon is a graduate of the University of Wisconsin-Madison.
Stacey Lynn Schulman is senior vice president and chief research officer at TVB, the television station marketing association. She joined TVB in July 2012 and is responsible for driving insights and thought-leadership about the value of Local Broadcast Television across platforms. Stacey is also a highly experienced traditional researcher, having conducted print, radio, cable and national & local broadcast research for both media entities (CBS, Turner Broadcasting) and advertising agencies (DMB&B, Bozell, TN Media, Initiative) as well as television representative firms (Katz Television). Widely respected in the industry, she has been routinely quoted in trade and consumer media outlets, and has appeared regularly on CNN, CNBC and FOX News Channel to discuss media trends. She was recently honored as the Gold Medal recipient for Innovation at the ARF's Great Mind Awards (2012).
Ceril Shagrin is executive vice president of Audience Measurement Innovation and Analytics for Univision Communications Inc., the premier Spanish-language media company in the United States. Prior to assuming this position she led the Corporate Research Division at Univision Communications Inc. Ms. Shagrin is considered a pioneer in the field of Spanish-language television research and has consistently distinguished herself by providing the industry with quality research. She was instrumental in demonstrating Univision’s ratings parity with English-language broadcast networks when she engineered the networks migration to the Nielsen Television index (from the service’s Hispanic monitor) and has been an industry leader in developing measurement tools that provide accurate, actionable data. Prior to joining Univision in 1999, Ms. Shagrin was senior vice president for Market Development at Nielsen Media Research. Ms. Shagrin was the recipient of the 2005 Hugh Malcolm Beville, Jr. Award, honoring outstanding contributions to the field of broadcast audience research, which is awarded by The National Association of Broadcasters and the Broadcast Education Association.
Sharan Sharma is senior vice president, Measurement Science & Special Projects and has been with TAM since 2000. His research interests especially include survey design, data security algorithms and developing client solutions involving data matching techniques. Sharan has an undergraduate degree in physics and a Masters degree in marketing – both from Bombay University and a Masters in statistics from University of Michigan, Ann Arbor.
Michael Sharp is the vice president of Agency and Advertiser Services for Arbitron, the division responsible for selling/servicing Arbitron and Scarborough products to all U.S. advertising agencies and advertisers. His previous experience includes media, strategic and account planning in the digital, traditional and direct response advertising agency space. Michael started his career as an account manager in the Chicago office, he then managed several regional offices before running the division. Michael holds a business degree from the University of Florida and an M.B.A from Loyola University of Chicago.
Kate Sirkin is executive vice president and global research director of Starcom MediaVest Group (SMG). A native of England, she joined Leo Burnett’s London office in 1988 as a media researcher and moved to the head office in Chicago in 1997. She is a founding member of MASB (Marketing Accountability Standards Board), past executive and board member of the ARF and part of the executive board of CIMM.
Jim Spaeth, Ph.D., is the co-founder of Media Behavior Institute. He is also a partner in Sequent Partners. Jim served as president of the ARF for seven years. Previously he led the media research and planning function at General Foods and Young & Rubicam. He has served on the boards of a number of industry associations. Jim holds a B.A. in mathematics, an M.S. in econometrics and a Ph.D. in economics.
Dan serves as SVP, Analytics Services & Product Strategy. Dan joined Crossix in 2012 and leads all product development, marketing, and communication efforts. Prior to joining Crossix, Dan spent 8 years at Digitas and Digitas Health, where he led the Strategy and Analysis group in New York. At Digitas Health, Dan built a team focused on leveraging analytics to help pharma and health-focused clients develop and optimize their marketing plans, relationship marketing programs and key partnerships. Dan brings over 15 years of digital, direct, and healthcare marketing experience. Previously, he worked at Scholastic where he developed interactive and direct marketing plans to support teachers and parents. He gained additional healthcare experience at PricewaterhouseCoopers where he designed and built comprehensive health & welfare systems for large companies. Dan graduated from the University of Pennsylvania with a B.A. in Economics.
Jonathan Steuer joined TiVo in December, 2011 as vice president, Audience Research & Measurement. He leads TiVo's efforts to develop innovative new media research products based around TiVo usage data. Prior to joining TiVo, Jonathan worked for two years at AT&T AdWorks, where led AT&T’s involvement in the AT&T/comScore Multiscreen research initiative.
Horst Stipp, Ph.D., is executive vice president of Global Business Strategy at the ARF. Previously he was senior vice president, Strategic Insights & Innovation in the Research department of NBC Universal in New York. Since 2000, Horst has taught a seminar on media metrics at Columbia University's Business School.Horst received his Ph.D. in Sociology from Columbia University.
Radha is currently Executive Vice President at Clear Channel Media and Entertainment where she reports to the CEO and heads up Market Research and Analytics across various forms of Media. Radha has previously served in senior executive roles at Yahoo! and MTV Networks. She was also one of the founding leaders of a new Analytics and Consulting practice at Nielsen. Radha began her media career at NBC Universal and prior to that served on the Graduate faculty of NYU. Subramanyam holds a PhD in Radio, Television and Film from Northwestern University.
Jon Swallen has more than 30 years of professional experience in media research, coming up through the ad agency business before joining Kantar Media in 2004. Before Kantar Media, he held senior research positions in the media departments of the Universal McCann and Ogilvy & Mather advertising agencies. Jon has been an active contributor within the media research community over the past two decades and has been an invited speaker at leading industry events, both domestically and abroad. He holds a B.A. in psychology from Duke University.
Alice Sylvester is chief operating officer of Media Behavior Institute. Previously she was senior vice president, Account Planning Director at DraftFCB. Other agencies for which she has worked include Young & Rubicam Inc., (Director of Brand Insights) Leo Burnett, (Director of Brand Economics) J. Walter Thompson (Media Research Director) and Tatham-Laird & Kudner (now Euro Tatham RSCG).
Robert Tas is managing director, head of Digital Marketing at JPMorgan Chase. Prior to joining JPMorgan Chase, Robert was the chief executive officer and founder of Sportgenic. Prior to founding Sportgenic, Robert was senior vice president of Media and Technology at 24/7 Real Media (acquired by WPP). Earlier, as a pioneer, Robert helped launch Tacoda Systems, Inc. (acquired by AOL).
Thales Teixeira is a professor in the Marketing Unit at Harvard Business School. He holds a Ph.D. in marketing from the University of Michigan and a master’s degree in statistics. Before joining Harvard, Professor Teixeira was an independent quantitative marketing consultant to technology and financial services companies, among them Microsoft and HP.
Art Thomas is director of Advanced Analytics at Universal McCann and has worked in the marketing mix industry for nearly 15 years, starting his career at IRI and The Modeling Group. He joined IPG as part of the Marketing Accountability Partnership in 2006 before moving to MediaBrands. He holds an M.A. in economics from Miami University (OH).
Since 1994, David Tice has overseen media research projects for GfK (and predecessor companies Knowledge Networks and Statistical Research Inc.), including work for many broadcast and cable networks, sports leagues, industry associations, and media agencies. He is well-known for directing The Home Technology Monitor™ and its complementary series of How People Use® Media reports. This research series gives him a unique vantage point to observe and understand new media technologies and their effect on existing media. David received a B.S. from the University of Southern California and an M.B.A. from the Rutgers University Graduate School of Management.
Dounia Turrill is senior vice president, Client Insights for Nielsen, a leading global provider of information and analytics around what consumers watch and what they buy. In this role, Dounia helps drive thought leadership for Nielsen, serving as a lead voice as Nielsen grows and evolves its initiatives related to cross-platform audience measurement. She leads Nielsen’s global cross-platform audience measurement practice defining and managing the collective knowledge of the Watch team across Nielsen, and leading thought leadership efforts designed to encourage and facilitate client discussions. Prior to Nielsen, Dounia was vice president, Research, at the CW Television Network, and before that was vice president, Research, at the WB Television Network. In those capacities, she was an active member of the TV Committee of the Media Research Council and currently serves on the board of PromaxBDA. Dounia is a graduate of The London School of Economics and Political Science.
Piet Hein van Dam is chief executive officer of the Amsterdam-based internet startup Wakoopa. With a Ph.D. in nonlinear dynamics, Piet Hein evolved to a business developer type CEO. He spent more than 10 years at Unilever and KPMG Consulting, in international business development functions. In 2005, he became the managing director of Motivaction International, a Dutch market research company. In 2011 he joined internet start-up Wakoopa. Piet Hein is a regular speaker at conferences and author of several articles on behavioural data collection.
Duane Varan is chief research officer and executive director of the Disney Media & Advertising Lab, a role he holds concurrently with his academic appointment as professor and executive director of the Audience Research Labs at Murdoch University. For the past seven years, he has led the Beyond Thirty Seconds (beyond30.org) research project, a $7 million program exploring new ad models for television’s changing landscape.
Dr. Venkatraman joined Temple University in July 2011 after completing his Ph.D. in psychology and neuroscience at Duke University. He is currently an assistant professor in the Department of Marketing, and also the associate director of the Center for Neural Decision Making at the Fox School of Business, Temple University. His research involves the use of behavioral, eye-tracking, neurophysiological and neuroimaging methodologies to study the effects of task environment, state variables, and individual traits on decision preferences and consumer behavior. He has authored more than 20 peer-reviewed journal articles and book chapters, and his research has been featured in various leading media outlets.
Michael von Gonten is a consultant specializing in advertising research. Since establishing his own consulting firm in 1985, he has consulted for advertisers, agencies and market research companies and had previously worked for major organizations, including: ARS, Burke/BASES, Pillsbury and SC Johnson.
Niko Waesche, Ph.D., is director, Digital Strategy and Development, Audience Measurement. Before GfK, Niko founded GMPVC, led the Media Practice in Europe as executive partner at IBM and helped establish one of the first US venture capital funds in Europe, GRP Partners. He is co-author and author of two books about internet business. He holds a B.A. and an M.A. from Brown University in the U.S .and the University of Frankfurt in Germany and a Ph.D. from the London School of Economics.
Bob Walker is the principal and founder of Surveys & Forecasts, LLC. He was the primary analyst for the ARF’s Foundations of Quality study of online panel data quality. Bob received his B.A. in social and experimental psychology from the University of Connecticut, and an M.B.A. in marketing from the Whittemore School of Business & Economics at the University of New Hampshire.
Adriana Waterston is senior vice president of Marketing and Business Development at Horowitz Associates, Inc. Market and Multicultural Research. A recognized expert on the U.S. Hispanic and multicultural market, Adriana has been named one of the industry’s “Most Influential Minorities in Cable” by Cablefax Magazine, and has received CTAM TAMI award for her work in multicultural marketing. A fully bilingual moderator and ethnographer, Adriana oversees all the company’s multicultural and Latino research endeavors. She has particular expertise exploring what consumers think, know, do, and feel when it comes to traditional and new entertainment and communications technologies.
Steve Weaver is Network Director of Research at Nine Network Australia. Steve commenced his career with AC Nielsen. He then spent time at Millward Brown, focusing on Brand Tracking, Reach and Frequency Modelling and Copy Testing. Steve has recently created Ninelab and is a Board Member of OzTAM, Australia’s TV industry ratings group and a Full Member of The Australian Market & Social Research Society.
Justin Wheeler is vice president of Product Innovation & Business Development at uSamp. Justin is entering his 15th year in the SaaS space, having helped to build and manage DIY business service and marketing platforms at Overture/Yahoo!, Perfect Market Technologies, and Spot Runner. Since joining uSamp, he has managed the Instant.ly insights platform providing Online and Mobile insights to over 40,000 clients in only 18 months of operation.
Dr. Raimund Wildner studied economics in Nuremberg where he was a research assistant at the university's Department of Statistics. He completed his doctorate there in 1984. Since then he has held various positions within GfK. From 1988 until 2008 Raimund was head of the GfK Group’s Central Methodology and Product Development department. Since 1995, he has managed business affairs at GfK Nürnberg e.V. Raimund is a lecturer at the Friedrich-Alexander-University Erlangen-Nürnberg and a trustee of the Marketing Science Institute in Cambridge, MA. He has published numerous papers on methodological issues in market research as well as on brand and pricing research.
Russell received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing. He has authored over 70 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, he is an Associate Editor of the International Journal of Research in Marketing, and he is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science. Professor Winer is a founding Fellow of the INFORMS Society for Marketing Science and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator award.
Michael leads dScout working closely with his team to reshape the in-context research landscape. Prior to starting dScout, Michael served as Managing Partner at gravitytank, where he worked across all aspects of the firm's business, from strategy to BD, producing exponential growth. Michael is an expert in consumer electronics and digital service, and has deep passion for developing high performance teams.
A pioneer and innovator in advertising analytics with more than 30 years of experience, Leslie Wood is responsible for the overall research function at Nielsen Catalina Solutions. Leslie has a long history with deep involvement in single-source methodologies including BehaviorScan, Scan America and Project Apollo, and a professional background that includes such recognized names as ABC Television, Procter & Gamble as well as her own company, Media Trust LLC. Leslie chairs The ARF’s Analytics/ROI/Data Integration Committee and has acted as co-chair of its 360 Media and Marketing Council. Leslie Wood has a B.S. in mathematics from Hunter College and a Ph.D. from The University at Albany in information science with a specialization in expert systems and data mining.
Richard Zackon has enjoyed a varied career in media and media research going back to 1973 when he joined the Media department at Doyle Dane Bernbach. On the agency side, Richard has experience in planning, buying and research and created the Research department for AirTime in 1977. He moved to the sell side in 1983 becoming vice president Research for the Cable Ad Bureau and has consulted for a number of national and regional cable networks and properties as well as research companies. His online research experience stretches back to 1996. His current professional interests include data science, audience forecasting and creativity in research. In 2005 when the Council for Research Excellence was formed, Richard became its facilitator. In addition to his CRE work, he still does research consulting and training and teaches a Certificate program in Audience Measurement at New York University. Richard also has a private practice as an executive coach with training in speech act theory and certification from the International Coach Federation. Richard received his B.A. in religious studies from Yale and holds graduate degrees from Stanford in statistics and communication research. For three years he was assistant professor of Advertising at the University of Texas at Austin. Richard is a member of the New York State Bar having received a J.D. degree from Fordham University School of Law. In addition, Richard has trained in improvisational comedy and clown school where he was named “Class Researcher.”
Audience Measurement 8.0
See our Flickr Photostream from the event here!