“The current economic crisis has rocked the media industry. But there is another looming crisis … It’s the crisis in measurement. You can’t sell what you can’t measure, and unfortunately our measurement systems are not keeping up with technology and consumer behavior. We’re at a defining time in our industry’s history and we need to seize the opportunity to create new measures for a new media age. If we waste this opportunity, it’s at our collective peril.”
Alan Wurtzel expands on these comments from a recent Adweek article and discuss the critical situation of media measurement and the dire need for new metrics.
Brand advertisers know they need to reach consumers on the web. Yet, for many low interest, advertising-dependent brands, the web isn't working all that well. John Burbank, CEO of Nielsen Online discusses how online creative and measurement needs to change to unlock the web's potential for brand advertisers.
Holistic measurement is the subject of intense global interest in the communications industry. Gain new insights from a WFA review of holistic measurement initiatives in progress in several countries.
The entire AM 4.0 conference is available on video. Videos are high quality and are optimized for viewing online and for fast download. All presentation slides are intercut with the talks, giving you and your colleagues the ability to read each slide carefully as they’re being discussed.
AM 4.0 Attendees: $95
Non-Conference Attendees: $195
