Arbitron Inc. is a media and marketing research firm serving the media – radio, television, cable and out-of-home – as well as advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.
Arbitron’s headquarters and its world-renowned research and technology organizations are located in Columbia, Maryland.
Audience Measurement 5.0
Save the Date
June 15–16, 2010
Marriott Marquis Hotel
New York City
International Newsmedia Marketing Association Reports on AM 4.0
June 30, 2009
by David Hirschman
The Advertising Research Foundation (ARF) Audience Measurement 4.0 conference was devoted to helping members get a deeper understanding of how media audiences can be measured, how those measurements can be demonstrated and validated to advertisers, and how those measurements can be translated into increased return on investment for marketers. Speakers and panellists looked at some of the latest developments in audience measurement and talked about the growing importance of cross-media platforms and the standardisation of comparable metrics across multiple media....
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