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Research – June 27, 2008
Advertising Research Foundation to launch innovation fund
The Advertising Research Foundation (ARF) is looking to establish an innovation fund to develop “new tools for new marketing questions”. The foundation’s chief research officer Joel Rubinson announced the plans for the ‘Frontier Fund’ at this week’s audience measurement conference in New York.
Taxi Design Network – June 26, 2008
ARF Presents “JAR Best Paper” Award at Audience Measurement 3.0
Professors Ye Hu (University of Houston), Leonard M. Lodish and Abba M. Krieger (both of Wharton School, University of Pennsylvania) were honored with the first-ever "JAR Best Paper" Award, which includes a $1500 prize, in a presentation at the Advertising Research Foundation's (ARF) Audience Measurement AM 3.0 Conference.
Advertising Age –"3 Minute Ad Age" June 26, 2008
How Mobile Phones Threaten Wristwatch Marketers
The world's watch makers may be in trouble as teenagers increasingly look to their mobile phones – rather than their wrists – to tell time. That's one of the surprising discoveries of an ongoing study of how digital technology is changing consumer behavior around the world. Jeffrey Cole, of the Center for the Digital Future at the University of Southern California Annenberg School, appeared at the Advertising Research Foundation's Audience Measurement 3.0 Conference in New York this week.
Advertising Age – “Mediaworks” June 26, 2008
Cross-Platform Ads: What’s Working?
It's become a universal truth that the more screens ads are shown on, the better the chances that consumers will remember seeing them. How to measure that multiplatform recall, however, has largely been left up to the individual TV networks. At the Advertising Research Foundation's Audience Measurement 3.0 Conference in New York this week, research executives from ABC, ESPN and MTV shared recent case-studies on their efforts to quantify ad recall and audience reach across their linear and digital channels for advertisers, and the results varied widely.
MediaPost – “MediaDaily News” June 26, 2008
Sequent, BSU Launch Media Behavior Institute
In what may be an industry first, a leading research and consulting group has teamed up with a renowned American university to launch a new privately-held media research company that will utilize state-of-the-art methods to track consumer media behavior. The Media Behavior Institute (MBI), was unveiled by Mike Bloxham, director of insight and research at the Center of Media Design at Ball State University during an opening keynote at Wednesday's session of the Advertising Research Foundation's audience measurement conference in New York.
Event Marketing – June 26, 2008
Up Close and Personal
"Pay attention to the emotional link that consumers have to the brand, and use it to optimize your event's value." – Bill Cook, ARF.
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Adweek – June 25, 2008
TRA, TiVo Forge Data Deal
TV audience researcher TRA has struck a licensing deal with TiVo to access viewing data from the DVR maker's 1.7 million set-top boxes nationwide. TRA and TiVo executives at the Advertising Research Foundation's annual audience measurement conference in New York disclosed the agreement yesterday.
MediaPost - "MediaDaily News" June 25, 2008
Level Playing Field: Internet No Threat To TV, Newspapers
At the Advertising Research Foundation measurement conference in New York, Jeffrey Cole--director of the USC Annenberg Center for the Digital Future--said that prior to 2004, dial-up-powered computers in general were located outside of the central TV room, perhaps in an office. Back then, accessing the Internet was so time-consuming that people would generally log on and spend some 20 to 30 minutes per sitting. That took away from TV time, Cole said.
MediaPost – "MediaDaily News" June 25, 2008
Site Unseen: “Low-Interest Advertisers” Must Master Web Sales
The head of Mediaedge:cia's North American operations said Tuesday that packaged-goods and similar advertisers still have considerable work to do in figuring out the most effective use of the Internet. Lee Doyle, North American CEO, said at the Advertising Research Foundation audience measurement conference in New York that businesses in the transactional arena--the Amazons, the Expedias--have benefited the most from the Web. So have auto marketers, as people use the Internet to research extensively pre-purchase.
MediaPost – "MediaDaily News" June 25, 2008
TiVo, TRA to Measure Purchases Based On Ad Exposure
TiVo said Tuesday that it has reached an agreement with a marketing research firm that aims to gauge how its user base makes household purchasing decisions based on ad exposure. The agreement--announced during the Advertising Research Foundation's measurement conference in New York--offers the prospect of determining whether the TiVo-enabled option of fast-forwarding through ads affects purchasing behavior.
Multichannel News – June 25, 2008
TiVo Partners With TRA To Combine Viewing, Purchasing Data
TiVo and TRA Monday unveiled a partnership that will permit TRA to license and market TiVo’s audience research to offer a service that fuses viewing, demographic and purchasing data. The TiVo-TRA partnership was announced during the Advertising Research Foundation’s Audience Measurement 3.0 conference in New York City.
The New York Times – “TV Decoder” June 25, 2008
Talk May Be Cheap, But It May Be More Effective Offline
A study being released on Wednesday morning by the Keller Fay Group and the media agency OMD, which is part of the Omnicom Group, compares the effectiveness of word of mouth — also known as buzz — when it is conducted in online and offline venues. The study, being released at a conference sponsored by the Advertising Research Foundation, found that conversations face to face or by telephone were deemed more highly credible than those done online.
Audio Graphics – June 24, 2008
Radio Needs Testing – But Is This It?
There are a few thoughts that trouble me over the concept Jerry Lee is delivering to the Advertising Research Foundation’s Audience Measurement 3.0 Conference in New York this week. To summarize his offer, it's to "test" radio commercials and prove they are better at delivering reach and efficacy than Philadelphia's television commercials.
RadioInk – June 20, 2008
Jerry Lee Offers Free, Researched Radio Spots
WBEB/Philadelphia owner Jerry Lee will make an offer next week at the Advertising Research Foundation's Audience Measurement 3.0 Conference in New York to create free, pre-tested radio commercials, that will be more effective than television spots, for anyone who advertises in Philadelphia.
WARC AM 3.0 Blog
Blame it on today’s earlier start or the New York humidity, but the second day of Audience Measurement 3.0 began in more fractious mood than its predecessor ...
Catch Me If You Can! Sneak Peek at ARF Presentation
The Advertising Research Foundation is hosting its Audience Measurement 3.0 conference this week in New York City. The theme they are using to promote the conference is "Catch Me If You Can." The tagline reminds me of a toy we have for ...
Sneak Peak: "Measuring the Value of Word of Mouth" – ChatThreads ChatterBox
As I mentioned in my last post I'll be speaking at the Advertising Research Foundation's Audience Measurement 3.0 conference this week. I'm on a great panel titled "Putting a Ruler on Buzz" and I'll be speaking with folks from Nielsen ...